The B2B Event Playbook: Building Revenue-Driving Events in 2025

B2B Marketing with Dave Gerhardt

Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

3M ago 54:05

MP3•Episode home

#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a big comeback—but without a solid strategy, they can be a massive waste of budget.

Dave, Stephanie, and Kristina cover:

The key metrics to track to prove event ROI in 2025
How to get executive and stakeholder buy-in for your event strategy
What’s working in B2B events right now (and what’s not)
How to follow up post-event to drive engagement and pipeline

Timestamps

(00:00) - – Intro to Stephanie and Kristina
(03:26) - – Why events are making a big comeback in B2B marketing
(06:53) - – The biggest mistakes marketers make when planning events
(09:41) - – How to align your event strategy with business goals
(12:26) - – The key metrics to track for proving event ROI
(15:38) - – How to get buy-in from executives and key stakeholders
(18:51) - – What’s working right now in B2B events (and what’s not)
(23:07) - – The role of micro-events, VIP dinners, and executive meetups
(27:29) - – Sponsoring vs. hosting your own event — how to decide
(31:49) - – The importance of post-event follow-up and engagement
(35:31) - – Virtual events: lessons learned and how they fit into 2025 strategies
(39:24) - – Live Q&A: Expert answers to audience event strategy questions
(44:49) - – Final takeaways on making B2B events worth the investment

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode is brought to you by Webflow.

If you're a B2B marketer right now, you’re probably being asked to do more with less - less budget, fewer resources, tighter timelines. And you’re expected to somehow grow pipeline anyway.

That’s why more teams are switching to Webflow.

Webflow is the website experience platform that helps you consolidate your stack, reduce program spend, and move faster. Instead of juggling a dozen tools and waiting on devs, Webflow gives marketing and design teams the power to build, launch, and optimize sites all in one place.

No-code flexibility. Dev-level control. Built-in A/B testing, SEO, localization, and AI tools. It’s everything you need to turn your website into your highest-performing channel.

It’s everything you need to turn your website into your most efficient, highest-performing channel.

Check it out at webflow.com/exitfive.

262 episodes

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup GoToMarket #Marketing Strategies