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LinkedIn Ads & Strategy for B2B with Anthony Blatner

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Manage episode 471805796 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00) - - Intro to Anthony Blatner
  • (08:28) - - Focusing on LinkedIn and Future Expansion
  • (11:53) - - Effective Social Media Advertising and Organic Content
  • (15:17) - - The Overlooked Importance of Creative Content in Advertising
  • (17:25) - - Targeting Personas with Top-of-Funnel Ads
  • (23:48) - - Creating Unique and Targeted Content: Pros and Cons
  • (25:04) - - Lead Generation Strategies for Small Budgets
  • (29:17) - - Effective Funnel Strategies for Small Budgets
  • (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  • (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
  • (40:00) - - The Power of Narrow Focus for Audience Growth
  • (43:07) - - Content Planning Based on Sales Cycle Length
  • (44:56) - - Connecting with Anthony Blatner on LinkedIn

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

264 episodes

Artwork
iconShare
 
Manage episode 471805796 series 3290771
Content provided by Exit Five and Dave Gerhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Exit Five and Dave Gerhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

  • LinkedIn Ad Creative & Consistent Branding
  • Thought Leader Ads & Organic Reach
  • Niche Audiences & Custom Content
  • Nurture Campaigns
  • Expert LinkedIn Ads Tips

Timestamps

  • (00:00) - - Intro to Anthony Blatner
  • (08:28) - - Focusing on LinkedIn and Future Expansion
  • (11:53) - - Effective Social Media Advertising and Organic Content
  • (15:17) - - The Overlooked Importance of Creative Content in Advertising
  • (17:25) - - Targeting Personas with Top-of-Funnel Ads
  • (23:48) - - Creating Unique and Targeted Content: Pros and Cons
  • (25:04) - - Lead Generation Strategies for Small Budgets
  • (29:17) - - Effective Funnel Strategies for Small Budgets
  • (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
  • (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing
  • (40:00) - - The Power of Narrow Focus for Audience Growth
  • (43:07) - - Content Planning Based on Sales Cycle Length
  • (44:56) - - Connecting with Anthony Blatner on LinkedIn

Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

  • Frustrated by clunky email builders? You need Knak.
  • Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
  • Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

264 episodes

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