Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
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Dave Gerhardt Podcasts
I'm a marketing exec. turned creator. Sharing what I'm learning building Exit Five here.
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A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise. Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while ...
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Dave Gerhardt sits down with an entrepreneur or investor in the Boston startup community to talk about building a company in Boston. Learn more at techinboston.co.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Stories about the aquatic experiences that shape us. Listen with Lauren L. Hill and Dave Rastovich as they talk story with some of the most adept waterfolk on the planet. Waterpeople is a gathering place for our global ocean community to dive into the themes of watery lives lived well: ecology, adventure, community, activism, science, egalitarianism, inclusivity, meaningful play, a sense of humour. And, surfing, of course.
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This show is an attempt to document how some people court challenges with persistence. It’s about how their struggles have led them where they are, and how they think about life, and work, and the world around them. There are no hacks. No tactics. Just lives. And their itches. Interests and obsessions. Questions and discoveries. It’s an effort to provide a window on to our own struggles, and hence, trigger an inquiry towards a more meaningful life.
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immen ...
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
1:01:32
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1:01:32#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. D…
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How B2B Marketers Are Actually Using AI for Content
1:02:12
1:02:12
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1:02:12#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…
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Theory of Change (pt. 1): Waterwomen Camp Out
1:01:28
1:01:28
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1:01:28How does change happen when we, and the world, seem stuck in our ways? We’re curious about how change happens – and what people are doing on the ground, in our community, to create the causal pathways to shift social and environmental ideas, norms, and policy. Listen in for stories from the 2025 Waterwomen Camp Out put on by the NGO Surfers for Cli…
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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
53:00
53:00
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53:00#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
54:59
54:59
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54:59#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
48:10
48:10
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48:10#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…
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Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
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41:09Chelsea Castle joins Erik Jacobson on 95% Content to share how Close.com is transforming their 12-year-old content strategy to build trust and affinity with the 95% of buyers not yet in market. After inheriting what she calls a "hoarded house" of content from Close's history, Chelsea has spent the past year rebuilding their content approach around …
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Maximus & The Founder Quest: Episode 3 - Craft Your Message
39:38
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39:38Welcome to episode 3 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). This month, Max shares his progress on defining Warmly's villain (ABM is dead) and niche (technical marketing leaders at mid-…
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
56:20
56:20
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56:20#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…
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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
58:04
58:04
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58:04#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…
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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
52:56
52:56
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52:56#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…
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Is there a particular fear that's still holding you back? Holistic surf therapist and coach Holly Beck talks us through the way she sees terrestrial life play out in the water - in terms of how we behave and how we engage with others and with the ocean. Holly spent 10 years as a professional surfer, where she pioneered new pathways for women in the…
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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
59:09
59:09
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59:09#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…
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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
46:00
46:00
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46:00#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…
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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
55:54
55:54
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55:54#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…
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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
48:01
48:01
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48:01#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…
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Kandji’s $1B Content Anchor and Distribution Strategy
50:51
50:51
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50:51In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Sylvia LePoidevin (CMO at Kandji) about their evolution from targeting the 5% of buyers actively in-market to building a 95% content strategy for future buyers. Sylvia joined Kandji as employee #4 with zero customers, no website, and no brand, and has been leading their mark…
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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
52:41
52:41
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52:41#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…
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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
57:51
57:51
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57:51#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…
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Hunter Williams: Shapes + Templates
1:01:47
1:01:47
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1:01:47Who's your youngest friend? We just met one of ours: 11-year-old surfer, shaper and filmmaker Hunter Williams. This year, Hunter won the grom shorts category at the Noosa International Surf Film Festival with his movie Heirloom. Informing an impressive depth of knowledge about surfboard building and design, is Hunter’s spectral surfing skill – he t…
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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
54:23
54:23
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54:23#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …
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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
58:10
58:10
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58:10#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
44:58
44:58
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44:58#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…
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Maximus & The Founder Quest: Episode 2 - Define Your Enemy
21:41
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21:41Welcome to episode 2 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max shares how he completely overhauled Warmly's website and messaging based on Dave's advice from episode 1, and they explor…
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
53:57
53:57
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53:57#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…
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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
54:46
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54:46#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…
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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
54:55
54:55
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54:55#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …
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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
54:43
54:43
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54:43#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…
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Rites of passage, once central to marking life’s transitions, have faded in modernity. As we navigate rising anxiety, social fragmentation, and a world where technology permeates nearly all aspects of our shared human experience, what role could a revival of rites of passage play in reclaiming our resilience and our capacity for social cohesion? Dr…
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Why I Love Marketing (Quick Voice Note From Dave)
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5:13Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …
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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
56:46
56:46
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56:46#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…
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Email Deliverability: What Every B2B Marketer Needs to Know
56:28
56:28
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56:28#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …
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How GTM Fund Uses Content to Win the Best Founders
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50:30In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they've built a content strategy that positions them as the #1 choice for founders seeking funding. GTM Fund operates on the thesis that "capital is commodity" - the real differentiator is go-to-market expertise. Soph…
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Maximus & The Founder Quest: Episode 1 - Becoming a Storyteller
31:44
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31:44Welcome to the inaugural episode of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly,) will team up with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five) on a mission to level up Max's founder brand. In this episode they tackle the fundamentals of storytelling and why most founders get soc…
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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
51:29
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51:29#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…
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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
43:30
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43:30#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …
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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams
53:29
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53:29#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…
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How much has your homebreak shaped you - your life, livelihood, the person you've become? The quirkiness of Dylan Graves' Puerto Rican homebreak shaped a lifelong obsession, and subsequent career in chasing, riding, and documenting Weird Waves around the globe. Tidal bores, standing waves, wedges, glacial calving swells; Dylan's Youtube channel sha…
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What moves you through the world? In the most literal sense, it's the same answer for all of us: muscle. In On Muscle, Bonnie Tsui brings her signature blend of science, culture, immersive reporting, and personal narrative to examine not just what muscles are - but what they mean to us. Bonnie attended Harvard University, where she rowed crew, snow…
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Besides being a professor of chemistry, Dr. Sarah Gerhardt was the first woman to ride one of the world’s most feared waves, Mavericks in icy Northern California. She is a mother of two and acknowledged as the first female tow-in surfer. Amidst a tumultuous childhood, Sarah found stability in an unexpected place: The Periodic Table of Elements. Sar…
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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
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1:01:28#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…
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B2B Website Optimization: Real Examples and Live Feedback
1:02:15
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1:02:15#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…
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6 Steps to Building a Customer Insights Program with Shoshana Kordova
54:17
54:17
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54:17#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…
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How Levels Grew an Audience of 300K YouTube Subscribers (Who See Them as THE Solution)
45:12
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45:12In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Tony Milio (Multimedia Lead at Levels) about how they've built one of the most successful content strategies in the health space by focusing on educating a market that barely existed when they started. Levels has grown to 300,000 YouTube subscribers and achieved 3x subscribe…
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Cold Email: Lessons from Real Outbound Campaigns in 2025
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50:18
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50:18#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…
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The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
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43:00Send us a text Jen Waltz doesn’t just build partner programs, she rewires them for impact. In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just p…
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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
38:08
38:08
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38:08#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…
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The Lead Nurture Email Playbook: What Works and What Doesn’t
59:22
59:22
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59:22#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…
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When was the last time you followed a spark of curiosity all the way to some distant shoreline? Kiana Weltzien's ocean adventures began in 2016 when she left her real estate career in Miami for a year of travel. Along the way, she met a mentor and moved onto his boat; a replica Polynesian double-canoe. She sensed that this was her new way of life. …
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Fixing the Disconnect Between Marketing and Sales with Talya Heller
41:25
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41:25#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…
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