Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com
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Dave Gerhardt Podcasts
I'm a marketing exec. turned creator. Sharing what I'm learning building Exit Five here.
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A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise. Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while ...
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Dave Gerhardt sits down with an entrepreneur or investor in the Boston startup community to talk about building a company in Boston. Learn more at techinboston.co.
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immen ...
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real resul ...
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Stories about the aquatic experiences that shape us. Listen with Lauren L. Hill and Dave Rastovich as they talk story with some of the most adept waterfolk on the planet. Waterpeople is a gathering place for our global ocean community to dive into the themes of watery lives lived well: ecology, adventure, community, activism, science, egalitarianism, inclusivity, meaningful play, a sense of humour. And, surfing, of course.
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This show is an attempt to document how some people court challenges with persistence. It’s about how their struggles have led them where they are, and how they think about life, and work, and the world around them. There are no hacks. No tactics. Just lives. And their itches. Interests and obsessions. Questions and discoveries. It’s an effort to provide a window on to our own struggles, and hence, trigger an inquiry towards a more meaningful life.
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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From Comms at Zoom to VP of Marketing at Neat, with Priscilla Barolo
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47:23#302 Growth | Dave is joined by Priscilla Barolo, former head of comms at Zoom (for nearly 10 years, including the pandemic) and current VP of Marketing at Neat, an Oslo-based video tech company. Neat’s tech is used around the world from major enterprises like Atlassian to the White House. With a decade-long career at Zoom, including during its hyp…
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175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)
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40:29Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Dave Gerhardt built…
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From Proving People Wrong to Leading with Love with Morgan J Ingram
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57:43Send us a text Growth starts when you’re brave enough to ask yourself the hard questions. This week, we’re sitting down with our friend and returning guest, Morgan J Ingram, but not to talk about sales. Morgan opens up about the deeper work he’s been doing over the past few years: redefining success, finding fulfillment beyond professional goals, a…
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Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)
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1:02:34#310 Leadership & Strategy | I sat down with Maura Rivera, CMO at Qualified, to talk about what it’s like leading marketing at one company for six years (and why most of her team has been there just as long). We got into how product launches are the glue that hold their marketing together, what agentic marketing really means for the future, why out…
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Typeform's Content Strategy to Get Weird, Build Trust, and Win Future Customers
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47:32Kevin Davis and Kay-Kay Clapp from Typeform joined Erik Jacobson to share how they have shifted away from traditional SEO blog posts towards a 95/5 content strategy approach that is designed to reach future buyers before they're ever actively looking for a solution. They explain their use of first-person storytelling, influencer partnerships, and p…
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What does it mean to live a life of service? Pipeline pioneer John Peck was devout to many things over this 81 years, and exploring this question was amongst them. In 2015, we hosted John for what was a precursor to this podcast - a storytelling evening in our local community hall. He was captivating - virtually no one moved for hours, as Dave's qu…
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What Your Messaging is Missing: How to Close the Meaning Gap (with Diane Wiredu, Founder of Lion Words)
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52:11#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by fo…
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Choosing to Invest in Yourself and Redefining Greatness (Live from Arcadia)
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33:42Send us a text Be Great. Be Arcadia. Season three kicks off with something special: the only recorded session from our 2025 Arcadia Leadership Experience. Recorded live in front of 65 attendees, this episode blends honest reflection, leadership lessons, and the heart of what’s next for our constellation (aka community). We share the story behind Ar…
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GTM Growth Decoded: 100 Companies, 3 Stages, 1 System with Sangram Vajre, Co-Founder & CEO of GTM Partners
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50:09#299 Drive | This episode is from Drive 2025, our 2 day in-person event for B2B marketers in Burlington, VT. Our first speaker was Sangram Vajre, Co-founder and CEO of GTM Partners and expert in GTM strategy. He shared a great session on building a repeatable GTM Operating System for sustainable growth, offering insight from 100 companies on what s…
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I Answered 15 Questions About Work and Life from the Exit Five Team
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33:33#298 Q&A | OK I asked my team for some questions; a bit of a mailbag type of episode. So I sat down solo for this one and answered 15 questions from the Exit Five team about work, life, marketing, and everything in between. We got into everything from my daily routine and how I think about LinkedIn, to the best career advice I’ve ever gotten, what …
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From Growth Marketer to CMO: How Kelly Cheng Leads Marketing at Goldcast
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59:01#297 Leadership | I sat down with Kelly Cheng, CMO at Goldcast, to talk about her path from growth marketer to marketing leader, how she’s built and scaled Goldcast’s marketing org, the shift from PLG to sales-led, and why she believes great CMOs play the long game. Timestamps (00:00) - – Intro (04:07) - – Kelly’s path from Hong Kong to Boston (07:…
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Layne Beachley + Tess Brouwer: Mental Fitness
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56:33Two friends chart a path from pain to agency: Layne Beachley examines the drive behind seven world titles and finds a search for self-worth, while Tess Brouwer turns a hidden spinal injury and a hospital-bed reckoning into a mental fitness toolkit. Together, Layne and Tess are the co-authors of the book Awake Academy, wherein they share the life al…
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Hey it's me live from the airport, LGA to be exact. Sorry for the poor audio, my AirPods make it way worse than just talking into the phone, now I know. But we cleaned it up a bit. Recapping our NYC event if you missed it, talking about the ROI of hanging out in person and what's next. Join 50,000 people who get our Exit Five Newsletter here: https…
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Mastering Messaging, Copy, and Clarity with Emma Stratton
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55:05#295 Messaging | Dave is joined by Emma Stratton, founder of Punchy, where she helps B2B tech companies sharpen their positioning and write messaging that actually connects. Emma’s worked with hundreds of teams to cut through vague, abstract copy and turn it into language buyers instantly get. Dave and Emma cover: How to go from vague to punchy usi…
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Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon
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59:20#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive Timestamps (00:00) - – Intro (03:07) - – Why even…
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#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private market…
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#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office wor…
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Beyond Copy: How To Use AI to Build GTM Systems That Scale
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58:53#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement. Dave, Dan, and Eoin cover: How to use Clay, Zap…
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Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
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57:05#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software m…
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Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
1:05:50
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1:05:50#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how lea…
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Taking risks in your Personal Brand without losing your audience - Find Your Role Models
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23:29Welcome to episode 4 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max reveals Warmly's new explainer after user testing: "AI tools to build your best lists of prospects and convert them autom…
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Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
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43:30#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting b…
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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
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49:20#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer…
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How Wistia Creates Content That Gets Remembered Years Later
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51:47Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication. Here’s what you’ll learn in thi…
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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
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58:37#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. …
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Brenden 'Margo' Margieson: Renaissance Man
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1:13:43Every mid-aged Aussie bloke's favourite surfer? That's Margo. Widely recognised as the first paid freesurfer - Brenden 'Margo' Margieson is famed almost as much for his gentle demeanour as his explosive power surfing. We traced some of his undulating journey through a surfing life's highs and lows. From early days being propelled by legendary filmm…
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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
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51:57#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation…
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174: Agility Is the New Growth Strategy (w/ Kathleen Booth)
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25:09Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In times of ongoing…
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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
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54:39#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing team…
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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
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1:01:34#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…
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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
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57:30#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…
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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
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54:15#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…
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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)
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32:05Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Is LinkedIn really …
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
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1:03:04#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…
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How B2B Marketers Are Actually Using AI for Content
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1:03:44#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…
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Theory of Change (pt. 1): Waterwomen Camp Out
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1:01:28How does change happen when we, and the world, seem stuck in our ways? We’re curious about how change happens – and what people are doing on the ground, in our community, to create the causal pathways to shift social and environmental ideas, norms, and policy. Listen in for stories from the 2025 Waterwomen Camp Out put on by the NGO Surfers for Cli…
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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
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54:32#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
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56:31#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
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49:42#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…
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Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
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41:09Chelsea Castle joins Erik Jacobson on 95% Content to share how Close.com is transforming their 12-year-old content strategy to build trust and affinity with the 95% of buyers not yet in market. After inheriting what she calls a "hoarded house" of content from Close's history, Chelsea has spent the past year rebuilding their content approach around …
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172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa)
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53:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more How do you scale fa…
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Maximus & The Founder Quest: Episode 3 - Craft Your Message
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39:38Welcome to episode 3 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). This month, Max shares his progress on defining Warmly's villain (ABM is dead) and niche (technical marketing leaders at mid-…
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
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57:52#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…
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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
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59:36#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…
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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
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54:28#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…
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Is there a particular fear that's still holding you back? Holistic surf therapist and coach Holly Beck talks us through the way she sees terrestrial life play out in the water - in terms of how we behave and how we engage with others and with the ocean. Holly spent 10 years as a professional surfer, where she pioneered new pathways for women in the…
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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
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1:00:41#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…
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171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
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29:47Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more What would happen i…
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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
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47:32#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…
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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
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57:26#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…
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