Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.
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Dave Gerhardt Podcasts
I'm a marketing exec. turned creator. Sharing what I'm learning building Exit Five here.
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A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise. Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while ...
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Dave Gerhardt sits down with an entrepreneur or investor in the Boston startup community to talk about building a company in Boston. Learn more at techinboston.co.
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Stories about the aquatic experiences that shape us. Listen with Lauren L. Hill and Dave Rastovich as they talk story with some of the most adept waterfolk on the planet. Waterpeople is a gathering place for our global ocean community to dive into the themes of watery lives lived well: ecology, adventure, community, activism, science, egalitarianism, inclusivity, meaningful play, a sense of humour. And, surfing, of course.
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immen ...
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This show is an attempt to document how some people court challenges with persistence. It’s about how their struggles have led them where they are, and how they think about life, and work, and the world around them. There are no hacks. No tactics. Just lives. And their itches. Interests and obsessions. Questions and discoveries. It’s an effort to provide a window on to our own struggles, and hence, trigger an inquiry towards a more meaningful life.
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
59:33
59:33
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59:33#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
46:21
46:21
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46:21#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…
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Maximus & The Founder Quest: Episode 2 - Define Your Enemy
21:41
21:41
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21:41Welcome to episode 2 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max shares how he completely overhauled Warmly's website and messaging based on Dave's advice from episode 1, and they explor…
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
55:20
55:20
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55:20#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…
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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
56:08
56:08
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56:08#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…
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Inside Atlassian’s Product Marketing Strategy: Team Structure, Metrics, and Execution with Matt De Vincentis
56:18
56:18
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56:18#260 Product Marketing | Dave is joined by Matt De Vincentis, VP of Product Marketing at Atlassian. With a background that spans engineering, product marketing, and leadership at companies like VMware and Palo Alto Networks, Matt shares how Atlassian structures its product marketing team, prioritizes work, and stays tied to business outcomes, even …
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B2B Ad Campaigns: Real Test Results from 7 Channels with Pranav Piyush
56:06
56:06
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56:06#259 Paid Ads | In this episode, Dave is joined by Pranav Piyush, founder and CEO of Paramark, a platform helping B2B marketers run real experiments to measure ad performance. Pranav brings a sharp point of view on attribution, channel performance, and how to actually prove what’s working across your paid media mix. Dave and Pranav cover: Real-worl…
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Rites of passage, once central to marking life’s transitions, have faded in modernity. As we navigate rising anxiety, social fragmentation, and a world where technology permeates nearly all aspects of our shared human experience, what role could a revival of rites of passage play in reclaiming our resilience and our capacity for social cohesion? Dr…
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Why I Love Marketing (Quick Voice Note From Dave)
6:05
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6:05Dave here. Interrupting the regular podcast feed for a 3 minute story and rant about why I love the job of marketing and what it might mean in a world where AI is advancing so rapidly and changing the role of marketing. Send guest pitches and ideas to [email protected] Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out …
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The Future of B2B Marketing: AI, Execution, and Craft with Kieran Flanagan
58:09
58:09
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58:09#257 AI Strategy | Dave is joined by Kieran Flanagan, SVP of Marketing at HubSpot and former CMO at Zapier. Kieran is a rare blend of technical operator, creative strategist, and team builder. He’s spent his career pushing the edges of B2B marketing, most recently through his work leading AI transformation initiatives at scale. Dave and Kieran cove…
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Email Deliverability: What Every B2B Marketer Needs to Know
57:51
57:51
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57:51#256 Email Deliverability | In this episode, Dan is joined by Sarah McNamara, Revenue Operations & GTM Strategy Lead at Vector, and Alex Fine, co-founder of Understory, an agency helping B2B SaaS companies scale with outbound, paid, and email. Both Sarah and Alex are experts in email strategy, specifically the behind-the-scenes mechanics that make …
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How GTM Fund Uses Content to Win the Best Founders
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50:30In this episode of 95% Content, Erik Jacobson (CEO of hatch.fm) talks with Sophie Buonassisi (VP of Marketing at GTM Fund) about how they've built a content strategy that positions them as the #1 choice for founders seeking funding. GTM Fund operates on the thesis that "capital is commodity" - the real differentiator is go-to-market expertise. Soph…
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Maximus & The Founder Quest: Episode 1 - Becoming a Storyteller
31:44
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31:44Welcome to the inaugural episode of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly,) will team up with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five) on a mission to level up Max's founder brand. In this episode they tackle the fundamentals of storytelling and why most founders get soc…
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How to Structure and Lead a Full-Funnel B2B Marketing Org with Kelly Hopping
52:52
52:52
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52:52#255 Leadership | In this episode, Dave is joined by Kelly Hopping, CMO of Demandbase, a B2B company known for pioneering account-based marketing. Kelly leads a 70+ person marketing org that spans brand, demand gen, product marketing, events, and SDRs, and she shares exactly how she structures and operates that team to drive results. Dave and Kelly…
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How to Get Sales on Board with Your Marketing Content with Kira Federer, VP of SMB Marketing at Paramount Advertising
44:53
44:53
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44:53#254 Brand | In this episode, Dave sits down with Kira Federer, VP of SMB Marketing at Paramount Advertising, and formerly at companies like Reddit and Glassdoor. Kira shares her journey from sales to product marketing and the lessons she’s learned along the way. Dave and Kira discuss: How to align marketing and sales through co-creation to ensure …
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Mastering Lifecycle Marketing: Real-World Tactics from Leading B2B Teams
54:52
54:52
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54:52#253 Lifecycle Marketing | In this episode, we’re joined by two expert lifecycle marketers: Charlotte Hardin, Lifecycle Marketing Manager at Rebuy Engine, and Naomi West, Senior Product Manager at Customer.io. Charlotte and Naomi bring years of hands-on experience running email, onboarding, and retention programs inside B2B SaaS companies. They bre…
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What moves you through the world? In the most literal sense, it's the same answer for all of us: muscle. In On Muscle, Bonnie Tsui brings her signature blend of science, culture, immersive reporting, and personal narrative to examine not just what muscles are - but what they mean to us. Bonnie attended Harvard University, where she rowed crew, snow…
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How much has your homebreak shaped you - your life, livelihood, the person you've become? The quirkiness of Dylan Graves' Puerto Rican homebreak shaped a lifelong obsession, and subsequent career in chasing, riding, and documenting Weird Waves around the globe. Tidal bores, standing waves, wedges, glacial calving swells; Dylan's Youtube channel sha…
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Besides being a professor of chemistry, Dr. Sarah Gerhardt was the first woman to ride one of the world’s most feared waves, Mavericks in icy Northern California. She is a mother of two and acknowledged as the first female tow-in surfer. Amidst a tumultuous childhood, Sarah found stability in an unexpected place: The Periodic Table of Elements. Sar…
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Category Creation Playbook: How to Be Irreplaceable in B2B Marketing (with Josh Lowman)
1:02:51
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1:02:51#252 Category Creation | Dave is joined by Josh Lowman, Founder and Creative Director of Gold Front, a category design studio that’s worked with brands like Uber, Notion, and Qualtrics. Josh is a leading voice in strategic brand positioning and category creation. He’s spent over a decade helping high-growth B2B companies define what makes them irre…
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B2B Website Optimization: Real Examples and Live Feedback
1:03:38
1:03:38
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1:03:38#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark. This panel brings deep experience in conver…
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6 Steps to Building a Customer Insights Program with Shoshana Kordova
55:40
55:40
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55:40#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and template…
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How Levels Grew an Audience of 300K YouTube Subscribers (Who See Them as THE Solution)
45:12
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45:12In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Tony Milio (Multimedia Lead at Levels) about how they've built one of the most successful content strategies in the health space by focusing on educating a market that barely existed when they started. Levels has grown to 300,000 YouTube subscribers and achieved 3x subscribe…
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Cold Email: Lessons from Real Outbound Campaigns in 2025
51:41
51:41
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51:41#249 Cold Email | In this episode, Danielle is joined by four experts in B2B outbound: Zoe Hartsfield (Apollo), Will Allred, (Lavender), Maximus Greenwald (Warmly), and Alex Fine (Understory). Together, they dive into the good, bad, and “please don’t ever send this” of cold email strategy. Each guest brings firsthand insight from scaling outbound a…
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The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
43:00
43:00
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43:00Send us a text Jen Waltz doesn’t just build partner programs, she rewires them for impact. In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just p…
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The Future of B2B Buying Experiences and the Role of AI in GTM with Jaleh Rezaei
39:31
39:31
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39:31#248 Marketing Strategy | Dave sits down with Jaleh Rezaei, founder and CEO of Mutiny, the personalization platform for B2B websites. Jaleh brings a unique blend of founder perspective and deep marketing expertise from her time building go-to-market teams at VMware, Gusto, and now Mutiny. She’s on a mission to help marketers ditch the spammy, scale…
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The Lead Nurture Email Playbook: What Works and What Doesn’t
1:00:45
1:00:45
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1:00:45#247 Lead Nurturing | In this episode, Danielle is joined by Samar Owais, founder of Emails Done Right; Sheri Otto, CEO of Growth Lane Strategies; and Sofia Silva, Marketing Manager at Reachdesk. These three email experts came together for a live roast of real B2B lead nurture emails, submitted by marketers from the Exit Five community. You’ll hear…
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When was the last time you followed a spark of curiosity all the way to some distant shoreline? Kiana Weltzien's ocean adventures began in 2016 when she left her real estate career in Miami for a year of travel. Along the way, she met a mentor and moved onto his boat; a replica Polynesian double-canoe. She sensed that this was her new way of life. …
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Fixing the Disconnect Between Marketing and Sales with Talya Heller
42:47
42:47
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42:47#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…
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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
41:16
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41:16#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…
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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
47:19
47:19
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47:19#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…
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The Zero to One Partnership Playbook with Joe Henderson
55:36
55:36
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55:36Send us a text Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-t…
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The monday.com Content Strategy That Builds Trust With Future Buyers
42:55
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42:55In this episode of 95% Content, Erik Jacobson talks with Yael Miller (Director of Content Marketing at monday.com) about how they've built a content strategy designed to build trust with the 95% of potential buyers who aren't actively looking for a solution yet. Yael joined monday.com when there was no content team and has since grown it to a team …
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B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025
53:35
53:35
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53:35#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaign…
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The Quiet Shift: How B2B Teams are Winning Post-SEO
54:43
54:43
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54:43#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies…
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From FBI Spy Recruitment to Building Unbreakable Alliances with Robin Dreeke
59:15
59:15
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59:15Send us a text Join Jason and Sam on the Friends with Benefits podcast as they chat with Robin Dreeke, a former FBI counterintelligence expert. Robin shares his unique insights on building trust and relationships, drawing from his 21 years of experience in the FBI. He talks about the importance of understanding others' challenges and priorities, an…
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Email Marketing Breakdown: How to Cut Through the Noise in 2025
54:55
54:55
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54:55#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subje…
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Video in B2B: What Works, What Doesn’t, and Where to Start
36:55
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36:55#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to …
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How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
56:41
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56:41#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifti…
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How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
48:00
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48:00#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitr…
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The Science of Authenticity with MK Getler-Porizkova
51:37
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51:37Send us a text -Porizkova You can’t automate authenticity. You have to earn it. In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about human connection like it’s their life’s calling (because it is). We dive deep into the idea that real leadership starts with self-a…
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B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
58:15
58:15
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58:15#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs…
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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
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54:41#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dav…
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Benefits Worth Repeating: The Best Quotes with Sam and Jason.
41:20
41:20
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41:20Send us a text In this episode, Jason and Sam dive into a playful game of quote recall from past episodes, sparking discussions on key partnership strategies. They explore the challenges of gaining board-level support, the importance of speaking the business language, and the pitfalls of spreading resources too thin across multiple partnerships. Th…
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The 7 Marketing Metrics Every B2B Leader Should Report On
45:08
45:08
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45:08#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actuall…
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Mastering Messaging, Copy, and Clarity with Emma Stratton
54:56
54:56
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54:56#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover …
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Ned Arick on What it Means to Build Meaningful Momentum
1:02:43
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1:02:43Send us a text Ned Arick, a successful leader with multiple exits, shares his journey of personal transformation and redefining success. He discusses the challenges of climbing the corporate ladder while losing sight of what truly matters. In this conversation, we explore the importance of self-discovery, setting boundaries, and finding joy in both…
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10 Timeless Content Marketing Principles (with Dave Gerhardt)
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53:16In this episode of 95% Content, Erik Jacobson welcomes back Dave Gerhardt (Founder of Exit Five) to discuss timeless content and marketing principles that never change, even as technology and trends change. Here’s the topics and principles Erik and Dave discuss in this episode: Knowing your customer and audience better than anyone else Being able t…
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Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)
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1:03:10#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we bu…
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How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)
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55:56#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen succes…
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