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The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement

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Manage episode 469728857 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem.

Takeaways

The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities.

Rockerbox helps brands measure outcomes across multiple advertising channels.

Transparency is crucial for building trust in digital advertising.

Double Verify is expanding its focus from brand safety to measurement solutions.

Advertisers can benefit from integrating Rockerbox's technology for better insights.

Understanding which channels drive conversions is essential for advertisers.

The integration process will require some implementation work for advertisers.

Granular data insights will help advertisers make informed decisions.

Rockerbox excels in centralizing and normalizing data for accurate measurement.

Different channels require unique methodologies for effective attribution.

Chapters

00:00 Introduction and Announcements

06:20 DoubleVerify's Shift Towards Measurement Solutions

12:34 The Importance of Transparency in Advertising

19:32 Future of Supply Side Platforms and Advertisers

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 469728857 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem.

Takeaways

The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities.

Rockerbox helps brands measure outcomes across multiple advertising channels.

Transparency is crucial for building trust in digital advertising.

Double Verify is expanding its focus from brand safety to measurement solutions.

Advertisers can benefit from integrating Rockerbox's technology for better insights.

Understanding which channels drive conversions is essential for advertisers.

The integration process will require some implementation work for advertisers.

Granular data insights will help advertisers make informed decisions.

Rockerbox excels in centralizing and normalizing data for accurate measurement.

Different channels require unique methodologies for effective attribution.

Chapters

00:00 Introduction and Announcements

06:20 DoubleVerify's Shift Towards Measurement Solutions

12:34 The Importance of Transparency in Advertising

19:32 Future of Supply Side Platforms and Advertisers

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

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