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Ep. 76 Curate, Don’t Complicate: Unlocking Curations Potential with Yen Nguyen

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Manage episode 479720293 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio.

Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.

Takeaways

  • Curation is a growing focus in the advertising industry.
  • Yen's journey into curation was accidental but impactful.
  • The audio advertising space has significant untapped potential.
  • Curation is not just about supply; it's about expertise.
  • Digital audio spending is on the rise but still underutilized.
  • Education is key to shifting budgets towards audio advertising.
  • Curation can bridge the gap in fragmented ad tech solutions.
  • Innovations in AI and digital out-of-home are exciting trends.
  • The emotional impact of audio ads can rival that of video.
  • The future of advertising lies in making the buyer's job easier.

Chapters

00:00 Introduction to Curation and Yen Nguyen

01:01 Yen's Journey in Curation

05:11 Curation's Evolution in AdTech

10:50 The Future of Audio Advertising

15:50 Bridging the Gap in Audio Advertising

19:06 The Role of Curation in AdTech

25:29 Innovations in AdTech and Future Trends

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 479720293 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AdTechGod Pod, Yen Nguyen, the SVP Head of Curation at Consumable, shares her journey on focusing in on curation. She discusses the evolution of curation in the ad tech space, particularly in audio advertising, and highlights the untapped potential of digital audio.

Yen emphasizes the importance of bridging the gap between traditional audio and programmatic buying, and how curation plays a crucial role in enhancing targeting and effectiveness in advertising. She also touches on future trends in ad tech, including the impact of AI and the need for innovation to create more efficient solutions for buyers.

Takeaways

  • Curation is a growing focus in the advertising industry.
  • Yen's journey into curation was accidental but impactful.
  • The audio advertising space has significant untapped potential.
  • Curation is not just about supply; it's about expertise.
  • Digital audio spending is on the rise but still underutilized.
  • Education is key to shifting budgets towards audio advertising.
  • Curation can bridge the gap in fragmented ad tech solutions.
  • Innovations in AI and digital out-of-home are exciting trends.
  • The emotional impact of audio ads can rival that of video.
  • The future of advertising lies in making the buyer's job easier.

Chapters

00:00 Introduction to Curation and Yen Nguyen

01:01 Yen's Journey in Curation

05:11 Curation's Evolution in AdTech

10:50 The Future of Audio Advertising

15:50 Bridging the Gap in Audio Advertising

19:06 The Role of Curation in AdTech

25:29 Innovations in AdTech and Future Trends

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

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