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Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence

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Manage episode 474522145 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.

Takeaways

Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.

The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.

The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.

Privacy regulations have significantly impacted data collection and attribution methods.

Oren emphasizes the importance of passion in driving innovation and overcoming challenges.

The mobile marketing landscape is evolving towards multi-channel solutions.

AppsFlyer has become a leader in privacy-enhancing technologies for measurement.

The company faced initial skepticism from investors about the viability of mobile attribution.

Oren's journey reflects the importance of resilience in entrepreneurship.

The future of mobile marketing will focus on privacy-preserving measurement solutions.

Chapters

00:00 The Birth of AppsFlyer

05:11 Identifying Market Gaps

10:58 The Aha Moment in Attribution

14:50 Navigating Privacy Regulations

20:03 The Future of Mobile Marketing

25:04 Passion and Persistence in Entrepreneurship

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 474522145 series 3510460
Content provided by AdTechGod, The AdTech God and The AdTech God. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AdTechGod, The AdTech God and The AdTech God or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry.

Takeaways

Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution.

The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies.

The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions.

Privacy regulations have significantly impacted data collection and attribution methods.

Oren emphasizes the importance of passion in driving innovation and overcoming challenges.

The mobile marketing landscape is evolving towards multi-channel solutions.

AppsFlyer has become a leader in privacy-enhancing technologies for measurement.

The company faced initial skepticism from investors about the viability of mobile attribution.

Oren's journey reflects the importance of resilience in entrepreneurship.

The future of mobile marketing will focus on privacy-preserving measurement solutions.

Chapters

00:00 The Birth of AppsFlyer

05:11 Identifying Market Gaps

10:58 The Aha Moment in Attribution

14:50 Navigating Privacy Regulations

20:03 The Future of Mobile Marketing

25:04 Passion and Persistence in Entrepreneurship

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

99 episodes

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