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Ditch the (Sales) Script
Manage episode 390600322 series 1428215
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
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231 episodes
Manage episode 390600322 series 1428215
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
231 episodes
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