Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
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David C Baker And Blair Enns Podcasts
The #1 podcast for consulting business owners who want to build a profitable, scalable and strategic consulting business. Over one thousands consulting business owners have applied the growth system that Consulting Success teaches here https://www.consultingsuccess.com/coaching-for-consultants Trusted by tens of thousands of consultants, the weekly conversations shine the spotlight on valuable business tips. Episodes support you in understanding how to navigate the market. This podcast is yo ...
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This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
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You're Cheating Clients Unless You're Repetitive
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David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: “am I delivering value?” LINKS "Repeating Yourself as an Expert" by David C. Baker for punctuation.com "Questions, Not Answers" 2Bobs episodeBy David C. Baker and Blair Enns
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How agencies are adopting AI and what's coming next – a compilation of expert guest insights
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Welcome to episode 147. In this special compilation episode, Jenny Plant revisits standout moments from her conversations with leading voices in the agency world about how AI is transforming agencies and agency account management. With change accelerating and clients already asking tough questions, this episode brings together practical frameworks,…
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How a Niche Consulting Firm Pivoted from a Dying Market to US Expansion
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What happens when your perfectly timed, booming consulting niche suddenly goes bust? Dr. Sherry Boodram and Dr. Lucas McCann, co-founders of the cannabis consulting firm CannDelta, join Michael to share their incredible journey of navigating a volatile industry. They launched their firm from a kitchen table during the "green rush" of Canadian canna…
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Why 6-Figure Consultants Stay Stuck — And How to Break Through
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now! Want to get personalized feedback and actionable insights on your consulting business from sea…
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Account management in the Nonprofit sector, with Lauren Jones
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Welcome to episode 146. This episode will be really valuable if you're an agency account manager or an owner working with charities, nonprofits or mission driven brands, or if you're just curious about how the social impact sector operates differently and what account managers can learn from it. Lauren Jones is Senior Director of Client Services at…
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How To Build A Sellable Consulting Firm with David C. Baker
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Is your firm's growth strategy inadvertently creating more complexity and less value? David C. Baker, Practice Lead, Advisory Services at Punctuation, and leading expert in strategy and M&A, joins Michael today to challenge conventional wisdom and reveal the fact that fear of insufficient work often dilutes positioning, turning specialists into und…
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Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services. LINKS "Performance Pay Leads to a $500M Website" by Blair Enns for winwithoutpitching.com Recreation.gov…
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System. Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System bu…
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What your client’s Procurement team wants: insights and strategies, with Tina Fegent
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Welcome to episode 145. This episode is going to be particularly useful if you want to understand how to engage with your client’s marketing procurement department and understand the world through their eyes when selecting an agency to work with. I'm delighted that global marketing procurement consultant, Tina Fegent, has joined me for a second tim…
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A Simple Sales Model For Experts with Blair Enns
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What if the relentless pursuit of growth is actually making your business more complex and less profitable? This week, Michael is joined by Blair Enns, founder of Win Without Pitching and author of The Four Conversations, who returns to the podcast to share how his business has evolved since 2018. Blair reveals how a forced pivot to online training…
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David provides a framework for one of the most important conversations in a creative agency principal’s life. LINKS "When A Key Employee Wants Equity" by David C. Baker for punctuation.com "Pros + Cons of Having a Partner" by David C. Baker for punctuation.comBy David C. Baker and Blair Enns
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now! Want to get personalized feedback and actionable insights on your consulting business from sea…
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4Ps of AI-enabled account management, with Jenny Plant
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Welcome to Episode 144. In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing. She explores the current AI landscape from the perspectives of clients, agency owners, and account managers, introducing her Four P's framework for integrating AI into account managemen…
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How to Make Customers Remember You with Vance Morris
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What if the key to explosive growth isn't finding new clients, but delighting the ones you've already got? This week, Michael is joined by Vance Morris, President and Chief Experience Officer at Deliver Service Now institute, who has reverse-engineered the magic of Disney to create what he calls a "Loyalty Profit Engine." Vance shares his unconvent…
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Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof episode.By David C. Baker and Blair Enns
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Grow Your Consulting Business Fast By Optimizing Operations
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System. Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System bu…
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Practical AI for Non-Techie Agency Leaders, with Heather Murray
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Welcome to episode 143. This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub). Regularly featured in Forbes magazine, Heather br…
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His 3-Person Company Makes Millions With a 'Free' Service with Cliff Nonnenmacher
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The fastest way to win more deals as a consultant is to stop trying to win every deal. Now, I know that sounds counterintuitive, but my guest today, Cliff, has built a multimillion-dollar firm with just three people by mastering this exact principle of radical honesty. And right up front, you're going to get the single most powerful, self-fulfillin…
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What I Learned From Teaching Motorcycle Racing
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David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies. LINKS “What I Learned from the Race Track” by David C. Baker for punctuation.comBy David C. Baker and Blair Enns
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now! Want to get personalized feedback and actionable insights on your consulting business from sea…
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Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
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Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners un…
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How To Collab With Your Competition with Liselle Regueiro DeGrave and Rachel Dickman
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What if your biggest competitor could be your greatest ally? This week, Michael is joined by Liselle Regueiro DeGrave of DeGrave Communications and Rachel Dickman of RMG Communications, two PR firm owners who have thrown out the traditional rulebook. Instead of merging or competing, they operate under a unique model they call "collabetition," runni…
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Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization’s long-term sales system. LINKS "Critical Questions Your New Business Person Should Be Able to Answer" 2Bobs episode "How to Ask for Referrals" 2Bobs episode "CRM and the Mistakes t…
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Secrets to mastering Sales: How to Shorten the Sales Cycle
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Double Your Revenue & Gain Control with Clarity 2.0's Proven Growth System. Stop grinding and start leading. Clarity 2.0 is more than coaching; it's an ROI-verified Growth System bu…
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The Case for Splitting Account Management & Project Management, with Brett Harned
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Welcome to episode 141. I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach. A longtime voice in the PM community, Brett founded the Digital PM Summit, wrote Project…
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Use This AI "Teammate" Method To Justify 30% Higher Consulting Fees with Michel Fortin
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Welcome back to the Consulting Success podcast. I'm Michael Zipursky, and today, we are continuing our exploration into a force that's not just changing how businesses operate, but really how we as consultants need to think and adapt. And yes, that is AI - artificial intelligence. I'm pleased to say that we have Michel Fortin joining us again. Our …
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David finds the courage to address a topic he’s been putting off for awhile, as he is seeing more agency principals struggling to maintain both healthy and productive work environments by leading the ongoing process of resolving tensions within their teams. LINKS "Adapting to a Modern Workforce" by David C. Baker for punctuation.com…
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If I Wanted To Scale My Consulting Business In 2025, I'd Do This
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Want to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today! www.consultingsuccess.com/grow Mentioned in this episode: Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now! Want to get personalized feedback and actionable insights on your consulting business from sea…
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Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales
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Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates. Here’s what we covered in this episode: How Rise at Seven differentiates themselves from other agencies Why L…
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