Best David C Baker Podcasts (2025)

1
Always Be Anchoring 30:26

3h ago30:26

30:26

Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation? Links “Anchor High” by Blair Enns for winwithoutpitching.com…

1
S16 Ep22: Follow-Up S16: E22 55:24

32m ago55:24

55:24

Bob, Zaq, and Janet discuss the interrogation of Chris Watts, the Reid Technique, and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions of a…

1
George C. Wolfe on Desperation and Desire in His “Gypsy” 25:43

20m ago25:43

25:43

For Tony-winning playwright and theater director George C. Wolfe, the “landscape of America is rich and complicated and messy.” He takes the greatest joy in putting that messiness on the Broadway stage. This time, he’s directing the Broadway revival of “Gypsy,” widely considered the best of the Golden Age musicals. Alongside the show’s lead actor A…

1
Meaningful Marketing with Alex James 47:36

15h ago47:36

47:36

Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just sha…

1
Leadership Lounge: The Art of Succession: How to Identify Tomorrow's Leaders Today 21:52

8m ago21:52

21:52

Identifying and developing the next generation of leadership talent is critically important. No decision will have a bigger impact on the performance of an organization and its enduring legacy. Yet, many leaders struggle with effective succession planning. In this episode of Leadership Lounge, we talk to three of our trusted advisors—James Diggines…

1
057 Eli Rubel: Strategies for Building a Profitable Agency 38:50

3d ago38:50

38:50

Hey everyone, today I’m joined by Eli Rubel. Eli is the founder of Profit Labs and two successful agencies—MatterMade and No Boring Design—with over $9M in combined net profit. He's one of the sharpest minds in the space when it comes to turning revenue into actual take-home profit (without overcomplicating your ops or gutting your team). I love ho…

1
S16 Ep22: Interrogation of a Guilty Man 1:17:24

1d ago1:17:24

1:17:24

In response to listener questions, this week Bob shares the interrogation of Chris Watts. Watts has been proven to be guilty of murdering his wife and two children. In this episode, you'll hear the evolution of his story, as he's subjected to classic Reid Technique tactics The majority of the funding of our work comes directly from listeners, throu…

1
S5 Ep46: Follow-Up S5: E46 47:47

3d ago47:47

47:47

DO NOT CALL SONIA HAGOOD'S OFFICE. After the recording of this episode, Ms. Hagood communicated to Damien's attorney's that everything is moving forward as planned with the testing. Further communication at this point, will only serve to harass the Prosecutor and distract her from doing her job. Bob, Zaq, and Janet talk about Bob's interview with D…

1
056 Juliana Marulanda: The Data Agencies Need 34:31

6d ago34:31

34:31

Hey everyone, today I’m joined by Juliana Marulanda. Juliana is the founder of ScaleTime and a sharp operator known for turning chaotic agencies into clean-running, profit-generating machines. She’s worked with over 1,500 digital agencies, helping them scale without burning out their teams—or themselves. I brought Juliana on because many agency pro…

1
Presenting: Murder True Crime Stories 6:39

7d ago6:39

6:39

Murder:TrueCrimeStoriesexplores the depths of history's most notorious murders, like you've never heard before. Go beyond the crime scene as we search for the real story, and focus on the people impacted the most. Whether or not the case is solved, you'll come away with an understanding of why these stories need to be told. Murder: True Crime Stori…

151
S16 Ep21: Follow-Up S16: E21 57:39

10d ago57:39

57:39

Bob and Janet discuss Bob's final episode questioning Richard Allen's guilt and answer listener questions. Today’s Sponsors: Naked Wines – To get Naked Wine’s 6 bottle for $39.99 offer, head to NakedWines.com/Truth and use code TRUTH for both the code AND password Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the…

1
What to Ask, Sign, and Share With a Potential Buyer 23:54

12d ago23:54

23:54

Following up on the recent episode on whether you should be considering that offer to sell your firm, David provides four questions to get answered, two documents to sign, and a short list of materials that can help you take the lead in early conversations with a buyer. LINKS ”Should You Entertain That Acquisition Offer?”…

1
Music with a Mission: Former MTV International Chairman and CEO Bill Roedy on Leading with Purpose 48:37

13d ago48:37

48:37

Many of us have heard the expression “doing good is good for business.” In this episode, Simon Kingston sits down with former MTV International Chairman and CEO Bill Roedy about how he put this concept into practice on a truly global scale. Bill takes us on his journey of how he redefined broadcast television, launching the most channels in televis…

1
055 Cam Martinez: The Operator Behind the Curtain 31:30

17d ago31:30

31:30

Hey everyone, today I’m joined by Cam Martinez. Cam is a high-level operator, strategist, and the embedded leader agencies and teams call when they’re ready to get serious about execution. He’s stepped into roles like COO, President, and Chief of Staff across industries—from SaaS to wellness to agencies—and he’s built a reputation for helping found…

1
S16 Ep21: Richard Allen: Guilty or Not Guilty? 40:16

15d ago40:16

40:16

Bob examines the key evidence presented in the conviction of Richard Allen for the murders of Abby Williams and Libby German to determine if he agrees with the verdict. Today’s Sponsors: 1st Phorm – Get free shipping on all orders over $75, and new customers get the 1st Phorm app for free for 30 days with purchase. You’ll receive an email with the …

1
S16 Ep20: Follow-Up S16: E20 1:16:47

17d ago1:16:47

1:16:47

Bob, Zaq, and Janet are joined by Dr. Shiloh as they discuss Richard Allen's confessions, Dr. Wala, and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad …

1
054 Sarah Still: Operations, Overwhelm, and Owning the Outcome 45:54

24d ago45:54

45:54

Hey everyone, today I’m joined by Sarah Still. Sarah is an agency systems strategist who helps women founders scale sustainably—without sacrificing what matters most. Her work lives at the intersection of operations and intention, helping agency leaders clear the mental clutter, reclaim their energy, and finally step into the visionary CEO role the…

1
S16 Ep20: The Richard Allen Confessions 40:25

22d ago40:25

40:25

Bob breaks down a series of recorded phone calls that Richard Allen made from prison to his wife and mother, where he confessed to murdering Abby Williams and Libby German. We also discuss the confession allegedly made to Psychologist Dr. Wala, as well as her questionable involvement in the case. Today’s Sponsors: 1st Phorm – Get free shipping on a…

1
S16 Ep19: Follow-Up S16: E19 1:20:42

24d ago1:20:42

1:20:42

Bob, Janet, and Dr. Scott discuss Bob's analysis of Richard Allen's second statement and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions o…

1
Daveed Diggs Takes on Cyberpunk Rap 26:00

28d ago26:00

26:00

You might know rapper and actor Daveed Diggs from his performances in Broadway’s “Hamilton” or 2024’s “Nickel Boys.” But he is also one-third of the hip-hop group clipping. Known for their love of genre storytelling, the group’s new album “Dead Channel Sky” is not their first foray into science fiction. Along with William Hutson and Jonathan Snipes…

1
The Power of a Metaphor 26:28

28d ago26:28

26:28

The more unexpected the metaphor, the more information it carries. Blair has four less-obvious metaphors to give you access to entire playbooks in just four words when selling your expertise. LINKS "The Power of a Metaphor" written by Blair Enns for winwithoutpitching.comBy David C. Baker and Blair Enns

1
Leadership Lounge: How to Build Trust and Transform Executive Team Performance 17:17

27d ago17:17

17:17

Today's senior executives operate in an environment where trust has never been more critical, or more fragile. According to the latest Edelman Trust Barometer, trust in business leaders is at an all-time low, with people's fear that business leaders are dishonest increasing by 12% in the last year. So, as a leader, how can you cultivate trust withi…

1
053 David C. Baker: Positioning that Pays 31:10

1M ago31:10

31:10

Hey everyone, today I’m joined by David C. Baker. David is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably st…

1
S16 Ep19: Richard Allen Statement Analysis #2 34:51

29d ago34:51

34:51

Last week the videos of Richard Allen's police interviews/interrogations have been released to the public. In this episode Bob breaks down and analyzes the second interview. He discusses behavioral and word choices, and presents his assessment of Allen's guilt based solely on this interview. Next week's episode will do the same with Allen's confess…

1
Curiosity Drives Influence | Melissa Havel 39:23

1M ago39:23

39:23

Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …

1
S16 Ep18: Follow-Up S16: E18 1:04:37

1M ago1:04:37

1:04:37

Bob, Zaq, and Janet are joined by Dr. Scott to discuss Bob's analysis of Richard Allen's statement. They talk about AI, Richard Allen's body language, and more. Today’s Sponsors: Acorns - Head to acorns.com/Truth or download the Acorns app to get started. Mint Mobile - Shop data plans at mintmobile.com/truthandjustice The majority of the funding of…

1
052 Miles Ukaoma: AI Strategies and Tips for Agencies 50:08

1M ago50:08

50:08

Hey everyone, today I’m joined by Miles Ukaoma. Among many things, Miles helps companies build better websites and leverage AI agents to streamline their operations. Miles brings a unique perspective at the intersection of marketing, web development, and AI — working directly with businesses to turn artificial intelligence from a buzzword into a co…

1
S16 Ep18: Richard Allen Statement Analysis #1 46:28

1M ago46:28

46:28

This week the videos of Richard Allen's police interviews/interrogations have been released to the public. In this episode Bob breaks down and analyzes the first interview of two. He discusses behavioral and word choices, and presents his assessment of Allen's guilt based solely on this interview. Next week's episode will do the same with Allen's s…

1
S16 Ep18: Follow-Up S16: E17 43:31

1M ago43:31

43:31

Bob, Zaq, and Janet talk about Bob's contact with Demario Lowes' family member, his interview with Melissa Moore, and answer listener questions. Today’s Sponsors: OneSkin: Get 15% off OneSkin with the code JUSTICE at https://www.oneskin.co #oneskinpod The majority of the funding of our work comes directly from listeners, through our Patreon communi…

1
Should You Entertain That Acquisition Offer? 24:39

1M ago24:39

24:39

Ignoring any unexpected offers to buy your business that might come your way is not in your best interest. But neither is dating all opportunities in desperation. David has four things principals should consider, whether or not you are actively looking to sell your firm. Links “Should You Entertain That Offer?” by David C. Baker for punctuation.com…

1
The Only Certainty Is Change: Nasdaq CEO Adena Friedman on AI, Innovation & Market Evolution 39:16

1M ago39:16

39:16

When it comes to global financial markets, the only certainty is the likelihood of uncertainty and change. The world is in a period of transformation on multiple levels fueled by AI and technology innovation, shifting economic policies, and infrastructure modernization. At the foundation of all of this transformation is the unrelenting need for lon…

1
051 Selim Maalouf: Before You Start an Agency, Listen to This 35:26

2M ago35:26

35:26

Hey everyone, today I’m joined by Selim Maalouf. Selim is a CRM strategist, marketer, and former agency co-founder who’s seen firsthand what not to do when launching an agency—and what to do differently next time. He’s got deep experience in both the marketing trenches and the systems side of agency life, and today he’s pulling back the curtain on …

1
S16 Ep17: "Happy Face" w/ Melissa Moore 35:23

2M ago35:23

35:23

Bob is joined by the daughter of serial killer Keith Jesperson, known as the Happy Face Killer. Melissa discusses her journey through life after discovering at the age of 15 that her father was a monster. We discuss her book, podcast, and her involvement in the new Paramount+ series "Happy Face". Follow Melissa on Instagram @melissag.moore The majo…

1
S16 Ep16: Follow-Up S16: E16 34:47

2M ago34:47

34:47

Bob and Janet discuss Jamie Snow's post conviction relief hearing, Bob's interview with Bob Motta, and answer listener questions. Today’s Sponsors: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. …

1
050 Bobby Gillespie: Making Agencies More Strategic & Memorable 37:47

2M ago37:47

37:47

Hey everyone, today I'm joined by Bobby Gillespie. Bobby is a hands-on, no-BS brand strategy and marketing advisor. Bobby has spent years helping B2B brands clarify their messaging, strengthen their positioning, and create brands that actually stand out. With a background in agency leadership and brand strategy, he knows what works—and what doesn’t…

1
S16 Ep16: Update on Jamie Snow’s Case w/ Bob Motta 51:11

2M ago51:11

51:11

Bob is joined by friend of the show and Illinois licensed attorney Bob Motta. Motta attended a post conviction relief hearing in Jamie Snow’s case this week, and is hear to share what happened at the hearing and what could come next. Jamie’s case was covered in depth during season 7 of Truth & Justice. Today’s Sponsors: 1st Phorm – Get free shippin…

1
Lucy Dacus Makes Her First Love Songs 24:37

2M ago24:37

24:37

Singer-songwriter Lucy Dacus has been building up to this moment her entire career. With her new album, “Forever Is a Feeling,” she is ready to write about love. Coming off the heels of a Grammy Award-winning run with her supergroup, boygenius, Dacus has signed a major label contract with Geffen for her solo work. In this episode, Lucy Dacus talks …

1
S16 Ep15: Follow-Up S16: E15 1:06:31

2M ago1:06:31

1:06:31

Bob, Zaq, and Janet go over Bob's interview with Dr. Shiloh, share their thoughts on the "Bridge Guy" video, and answer listener questions. Today's Sponsor: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click TH…

1
When Your Clients Talk to Each Other 23:38

2M ago23:38

23:38

Your clients are far more likely to talk to each other when you have vertical positioning. Blair has observed both good and bad things arising from this. Links “How to Ask for Referrals” 2Bobs episodeBy David C. Baker and Blair Enns

1
Leadership Lounge: Boardroom Bound: How to Navigate Your Journey from Executive to Board Director 15:40

2M ago15:40

15:40

Today's board directors operate in a complex business landscape, balancing strategic guidance, technological innovation, and heightened governance expectations. They must provide critical leadership while navigating rapid change and increasing stakeholder scrutiny. So, as an executive, do you have what it takes to thrive in a board role? And how ca…

1
049 Laura Humphreys: Scaling an Agency to $15M 34:23

2M ago34:23

34:23

Hey everyone, today I’m joined by Laura Humphreys. Laura is an agency growth expert and former owner of a $15M agency that she successfully sold to Ogilvy. Laura knows firsthand what it takes to scale an agency, from the early struggles to building a high-performing team and ultimately making a profitable exit. She now helps ambitious agency owners…

1
S16 Ep15: Dr. Shiloh Analyzes "Bridge Guy" Video 44:33

2M ago44:33

44:33

Bob is joined by Dr. Shiloh of the L.A. Not So Confidential podcast to conduct a psychological and behavioral analysis of the recently released 43 second video taken from Libby German's phone on the day of the Delphi murders. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click…

1
S16 Ep14: Follow-Up S16: E14 51:57

2M ago51:57

51:57

Bob, Zaq, and Janet discuss Bobs students' podcast "Underestimated", and answer listener questions. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join Patreon, click THIS LINK. At the $5/month level you'll get access to lots of Patreon Only BONUS EPISODES, Ad Free versions of all episodes, …

1
048 Peter Giordano: Pricing Strategy for Agencies 31:49

2M ago31:49

31:49

Hey everyone, today I'm joined by Peter Giordano. Peter is a pricing expert who helps consultants, strategists, and boutique firms charge higher fees by structuring pricing models that tie expertise to measurable value. I wanted to bring Peter on because so many agency owners struggle with pricing their expertise. Whether it’s pricing services, str…

1
S16 Ep14: Underestimated 34:43

2M ago34:43

34:43

Bob sits down with a group of his students, from his Investigative Journalism, to discuss their experiences in created the "Underestimated" podcast. We hear all about the process, how the class has been meaningful to them, and how these students have been genuinely impacted by looking outside of their own bubble to try to make a difference in the w…

1
S16 Ep13: Follow-Up S16: E13 52:34

2M ago52:34

52:34

Bob, Zaq, and Janet discuss the Misskelley Confessions, DNA testing, and answers listener questions Today’s Sponsors: Beam – Go to ShopBeam.com/truth and use code “TRUTH” for 40% off. OneSkin - Get 15% off OneSkin with the code "JUSTICE" at https://www.oneskin.co/#oneskinpod The majority of the funding of our work comes directly from listeners, thr…

1
Facing an Existential Crisis? 28:43

2M ago28:43

28:43

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality. Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post…

1
Paws, Purpose & Profit: A Conversation with Pets at Home CEO Lyssa McGowan 48:09

2M ago48:09

48:09

The global pet industry is expected to grow from $320 billion today to nearly $500 billion by 2030, as more pet parents treat their pets like their own children, often sparing no expense on their pets’ nutrition, health, and wellness. As we celebrate International Women’s Day, today’s episode features a conversation with Simon, Hoda and Lyssa McGow…

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047 Jason Calhoun: Creativity at Scale & Unlimited Services 43:55

2M ago43:55

43:55

Hey everyone, today I’m joined by Jason Calhoun. Jason is the founder of So Long Saturn, a video editing agency that provides unlimited, world-class video edits for a flat monthly fee. Jason personally edits each video by hand, offering a high-touch, high-quality service, but he’s also a solopreneur. So I wanted to learn more about how he’s able to…

1
S16 Ep13: WM3 Update & Misskelley False Confession 1:29:03

2M ago1:29:03

1:29:03

Bob shares the latest on the DNA testing in the West Memphis Three case, and replays a remastered analysis of the famous Misskelley Confessions that led to 18 years of false imprisonment of Damien Echols, Jason Baldwin and Jesse Misskelley. The majority of the funding of our work comes directly from listeners, through our Patreon community. To join…

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David C Baker Podcasts

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