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“There’s nothing to do here.”
If you’ve ever heard that line from a teen, a clerk, or even your own residents, you know how much it stings. In this episode of Destination Roadmapping, Vicky breaks down why people say it—and more importantly, what you can do about it.

You’ll hear:

• The hidden reasons behind the “nothing to do here” mindset
• How to reframe what’s already happening in your town
• Quick wins to shift both visitor and resident perception

Small towns don’t need flashy attractions to feel alive. Sometimes it's just a matter of sharper storytelling and intentional visitor experiences. Let’s turn meh into memorable.

Thanks for listening!

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