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Ever wonder why some shed businesses consistently outperform their competition? In this enlightening conversation with Caleb and Carson—the young, driven entrepreneurs behind Eagle Ridge Barn Builders—we discover their newest venture that might hold the key to superior brand recognition in the shed industry.
After successfully building Eagle Ridge into a sales powerhouse, these serial entrepreneurs recently purchased the print shop that had been supplying their company's merchandise. Now they're bringing their sales expertise to the printing world, offering everything from vehicle graphics and custom signage to professional apparel and marketing materials specifically designed for shed businesses.
The conversation reveals a startling reality about the shed industry: the widespread lack of proper signage and branded materials is costing businesses countless sales opportunities. "Someone drives by your lot, but can't remember your company name or number," Carson explains. "They Google 'sheds near me' and find your competitor instead." This simple scenario plays out thousands of times across the country, with shed businesses losing potential customers simply because they failed to make their brand memorable.
Caleb and Carson break down the crucial difference between marketing (generating short-term leads) and branding (creating long-term perception), explaining why professional-quality printed materials serve as multiple "touch points" before a customer decides to buy. From the psychology behind branded folders that keep your company visible in a customer's home to the technical differences between printing methods that ensure your brand looks professional for years to come, this episode delivers practical insights for shed businesses of all sizes.
Whether you're a one-person operation or managing multiple locations, the lessons in this episode could transform how potential customers perceive your business. Ready to elevate your shed business's professional image? This conversation is your blueprint for standing out in an increasingly competitive market.

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This episodes Sponsors:
Studio Sponsor: Shed Pro

Cardinal Manufacturing
NewFound Solutions
Identigrow
Shed Sales Summit
CAL