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A lot of builder's chase price. We decided to chase standards. We’re joined by Darren Warren of Stor-Mor Outdoor Products to break down a simple but uncommon playbook: build consistent quality at scale, answer the phone, quote fast, train your dealers, and treat permits as value—not a nuisance. When you put people, process, and pride in the product first, customers stop shopping you like a commodity and start trusting you like a partner.
Darren takes us inside Stor-Mor’s operating partner model across 26 states: engineered drawings, construction manuals, and spotless facilities that signal care before a single board is cut. We talk about creating speed-to-quote by pre-building 3D configurations, so a rep can customize a shed, pole barn, or garage live on the call and email a complete bid before hanging up. We get candid about the carport segment’s revolving door—why underpaying installers breeds fragmentation—and how fair splits, real partnerships, and coaching culture keep talent and quality in-house.
We also reframe permitting as a service and a revenue line. Instead of dodging compliance to win on price, we show how handling permits, communicating site work clearly, and delivering engineered structures builds long-term property value and customer confidence. Along the way, we dig into Stor-Mor’s dealer support and training approach, the mantra of quality–customer service–communication, and a mindset shift from scarcity to abundance that lifts the entire industry.
There’s purpose here too. Darren shares his St. Jude story and why raising hundreds of thousands for the hospital fuels the team with meaning beyond revenue targets. If you care about building better—stronger systems, faster responses, and happier customers—you’ll leave with a clear blueprint you can apply this week. If this resonates, follow the show, share it with a builder who needs a nudge, and leave a review with the one process you’ll improve next.

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This episodes Sponsors:
Studio Sponsor: J Money LLC

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