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Your inbox is full, your lot is busy, and buyers are slipping away while messages sit unanswered. We sat down with Velocity360’s Joe Ignace and Brandon Tobin to solve the most expensive leak in sheds, steel buildings, and pole barns: slow follow‑up and scattered systems. They lay out a practical sales equation—leads × conversion × average price—and show how to raise the middle term by reaching new inquiries in 60 seconds, following up for days (not minutes), and keeping your best sellers focused on real conversations.
We walk through the “digital lot greeting,” a simple shift that makes online buyers feel the same welcome they’d get on your gravel. Velocity360 centralizes texts, phone, email, and Meta messages in one place, with a native phone system that auto‑texts missed calls, drops voicemails, and assigns leads to the hungriest rep. Once a prospect replies, automations pause so the personal touch takes over. After the sale, a second sequence captures reviews and photos—fuel for local SEO and the next buyer—without another tool or login. E‑signature, calendars, and review replies are built in, so you can ditch stacked subscriptions that drain budget without lifting close rates.
If integrations worry you, we cover how webhooks connect to 3D configurators like Idea Room, Shed Pro, Meta, and Google—plus the reality that open partners make it easy, and closed platforms can be worked around. The payoff is clarity: an analytics dashboard that shows which ads and sources actually convert, letting you double down where ROI is real. Whether you’re a single lot or a 33‑location network, permissions, routing, and white‑glove migration make the switch manageable. The question isn’t how attached you are to your current setup—it’s whether your CRM actually drives revenue.
Ready to stop letting great leads die quietly? Tap to listen, then try a demo at velocity360crm.com. If this helped, follow the show, share it with a builder who needs it, and leave a quick review so more owners can find tools that actually sell.

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This episodes Sponsors:
Studio Sponsor: J Money LLC

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Making Sales Simple