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A former chef turned licensed builder might be the last person you’d expect to challenge big shed brands—until you see how he does it. We sit down with Russell Odom of Shedscape to unpack how a late-career pivot, a deck-builder’s eye for detail, and a relentless focus on SEO created a thriving on‑site shed business in the tight, fast-growing neighborhoods of Greenville, South Carolina.
Russell walks us through the practical “why” behind on‑site sheds: fences, narrow lots, AC units, and zero access for prebuilt delivery. His answer is simple and powerful—hand-carry materials, frame from scratch, and build floors like standalone decks on proper footings so sheds look intentional in sloped yards. That visible craft, backed by licensed carpenters and clean job sites, becomes the differentiator customers can feel. Then he pairs it with a digital engine: local SEO tuned to rank in the Google map pack, a modern website that converts, steady review building, and targeted Facebook and Google Ads to smooth the schedule. The result is months of booked work without a single display lot.
We also dig into trust-based selling, the real admin grind of scaling, and why small teams can outmaneuver larger players by investing in systems, not just inventory. Russell shares what’s next—fully insulated backyard offices with mini splits, plus a curated lineup of pergolas, pavilions, decks, and fences—all riding the same formula of digital discovery plus human credibility. If you’re rethinking how to grow in a crowded market, this conversation lays out a practical playbook: make it easy to find you online, show your process, and let quality carpentry close the loop.
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This episodes Sponsors:
Studio Sponsor: Shed Pro

Shed Challenger
Cardinal Leasing
Cardinal Manufacturing