Best Set to Stun Productions Podcasts (2025)

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The Unfair Advantage: How to Dominate BFCM as a Beauty Brand with Lauren Schwartz 28:39

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15m ago28:39

28:39

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Fr…

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The Content Matrix: Content Creation That Actually Converts with Alisan Matthews 38:43

3d ago38:43

38:43

Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the …

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The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell 56:04

7d ago56:04

56:04

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape. Andrew discusses how AI is not onl…

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How to Get Sales in Your First Year of a Digital Business With Just $10k 47:44

10d ago47:44

47:44

You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has their own “secret” formula for success. You don’t need to invest in every trendy digital marketing strategy to see results. In this episode, we break d…

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The Simple Lead Gen Strategy That Scaled Revenue From $620K to $2.5M in 6 Months 21:37

14d ago21:37

21:37

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies. We dug into the client’s existing assets, found multiple lead magnets, and …

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How We Turned $6K Into $100K Revenue in 2 Days 43:12

17d ago43:12

43:12

Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let’s get the first part out of the way. Get Your nCAC Calculator Now! - https://www.tiereleven.com/ncac In today’s episode, we share a client story where more than $10,000 went up in smoke on a webinar that didn’t convert, and…

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Meta’s Andromeda Update: Are You Still Using Outdated Meta Ad Strategies? 29:33

21d ago29:33

29:33

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Fr…

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We Analyzed Our Biggest Client Failure (And This Is What We Learned) 55:14

24d ago55:14

55:14

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Fr…

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The Super Secret Formula Corey Quinn Used to Grow The Scorpion Agency from $10M to $200M 45:55

28d ago45:55

45:55

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and …

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(Replay) How Ralph Structures His Campaigns for Massive MER 37:04

1M ago37:04

37:04

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months? On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $…

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The 8 Essential Ad Types to KILL IT on the New Meta Ads Andromeda Update 51:38

1M ago51:38

51:38

Meta’s AI just rewrote the rules of digital advertising—without telling anyone. In this breaking episode of Perpetual Traffic, Ralph Burns and John Moran expose the stealth rollout of Meta's new AI-driven ad platform update: Andromeda. Learn how this algorithmic shift flips traditional ad strategies on their head and why relying on old tactics is a…

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[Case Study] Meta Andromeda Ads vs Amazon Ads: Who Wins? 1:06:45

1M ago1:06:45

1:06:45

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You’ll discover why traditional RO…

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Is A.I. Making Your Team DUMBER? 30:07

1M ago30:07

30:07

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discu…

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7 Secrets to Explode Your Profits with Upselling 45:09

2M ago45:09

45:09

Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beauty, CPG, and supplement industries, they break down how to effectively implement pre-purchase, mid-purchase, and post-purchase upsells—including bundli…

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Maximize Your Profits with These 6 Brilliant Cross-Sell Plays 33:10

2M ago33:10

33:10

Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Lauren break down how to implement cross-sells that convert, define essential metrics like NCAC and nAOV, and share real-world tactics currently in use at T…

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[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay) 28:16

2M ago28:16

28:16

In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive copywriting, a prominent phone number, and urgent call to action to boost conversions. Utilizing authentic user-generated content (UGC) relevant to the…

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[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay) 46:09

2M ago46:09

46:09

In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash your cost per signed case to under $2,000 — a gold standard in personal injury law. Ralph and Kasim share how Tier 11’s refined Conversion Engine taps i…

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The #1 Metric That Will Completely Transform Your Business’s Bottom Line 1:00:00

2M ago1:00:00

1:00:00

In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break down why your NCAC (New Customer Acquisition Cost) is the single most overlooked but mission-critical number in your business. Ralph explains how top e-…

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Defeat The New Google AI Max Landing Page Doomsday with Val Riley 47:38

2M ago47:38

47:38

In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing page requirements. As AI continues to reshape digital marketing, these changes could significantly impact how you design and optimize landing pages for G…

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The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days 34:24

2M ago34:24

34:24

Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-scenes bloopers to real talk on Gen Z team management and daily goal setting, they reveal how a simple shift in focus can transform your channel growth. T…

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9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2 43:37

2M ago43:37

43:37

Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign …

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Why You’re Onboarding Your Leads Wrong and What To Do About It 44:52

2M ago44:52

44:52

Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn how she reengineers the traditional 5–14 email sequences into dynamic, ultra-relevant pathways that scale personalization without sacrificing automation…

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Decode Google’s New Diabolical Landing Page Changes with Tas Bober 47:13

3M ago47:13

47:13

Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s stealth February 2025 landing page compliance update—a change that’s silently sabotaging paid traffic across the board. Tas reveals how Google’s AI is n…

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The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces 56:34

3M ago56:34

56:34

Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Forces” framework, a methodology born out of frustration, testing, and maybe a little time on the toilet—but designed to help marketers and entrepreneurs un…

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Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa? 1:03:57

3M ago1:03:57

1:03:57

Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+ test using Meta’s new Advantage+ Sales Campaigns, breaking down what’s working right now in the face of Meta’s June 25th switchover. You’ll hear why "…

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(Replay) 5 AI video tools you can’t live without with Ian Garlic 30:48

3M ago30:48

30:48

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…

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(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic 47:35

3M ago47:35

47:35

Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian reveals why simply creating more video isn’t enough. Instead, he shares a strategic approach to video marketing—one that moves prospects seamlessly from…

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3 Astonishing Ways Tier 11 Is Using AI Right Now 26:13

3M ago26:13

26:13

Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast-track campaign buildouts. From using ChatGPT to rapidly generate Google Ads copy and keyword suggestions to integrating AI into agency-wide reporting …

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Decoding Meta AI: What Llama and Their NEW App Mean for You 34:29

3M ago34:29

34:29

Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Meta’s in-app AI assistant. Lauren reports live from Virginia, where she’s attending a Congressional discussion on AI’s impact on small businesses, bring…

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The Least Sexy Task in Marketing You Must Do Now! 34:48

3M ago34:48

34:48

Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabotaging your campaigns. Learn why placing a pixel isn’t enough, what event match quality (EMQ) really tells Meta, and how CAPI fixes data loss issues caus…

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Beauty & Wellness Creative Domination: The 3-Step Formula 46:37

4M ago46:37

46:37

Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive results for beauty and wellness brands in a hyper-competitive ad landscape. Lauren reveals how to audit creative, identify conversion gaps, and scale c…

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[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads 43:37

4M ago43:37

43:37

Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull back the curtain on the exact creative strategies that consistently scale 7- and 8-figure beauty brands. You’ll hear how brands fall into the trap of choosing aesthetics over performance—and why that’s …

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[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy 1:07:06

4M ago1:07:06

1:07:06

In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, master new customer acquisition cost (NCAC) tracking by individual SKU, and scale your Advantage+ campaigns using a two-ad-set system that blends testing an…

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What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads? 36:25

4M ago36:25

36:25

Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silently replacing manual campaign controls with full automation, the hosts dive into what this shift means for media buyers, business owners, and performance marketers. From breaking down Advantage+ Shoppin…

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Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez 38:40

4M ago38:40

38:40

Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with the digital marketing agency space. With over a decade of experience, Chris shares hard-earned lessons on how bloated promises, shallow metrics, and lack of accountability are destroying agency reputati…

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How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz 27:50

4M ago27:50

27:50

Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beauty and wellness brands in 2025. From skyrocketing tariffs (up to 145%) to ever-tightening Meta ad restrictions, Lauren shares how smart brands are adapting—using compliant creative strategies that still…

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How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED! 1:00:33

4M ago1:00:33

1:00:33

Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ campaigns edge out manual controls, Ralph and John expose what’s really going on under the hood—and what advertisers must do to adapt. With over $1 million in ad spend analyzed from their proprietary “l…

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How to Acquire New Customers Profitably Using The nCAC Calculator 56:18

4M ago56:18

56:18

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric’s massive impact on client results, and why ROAS …

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The MAJOR Meta Advantage+ Changes You Must Know 23:39

5M ago23:39

23:39

Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episode, Ralph Burns and Lauren Petrullo rip into the new developments around Advantage+ campaigns on Meta. No fluff, no filler—just hard-hitting insights on how the new algorithmic shift affects advertisers…

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Stop Burnout Now: 5 Simple Health Tips for Marketers 36:01

5M ago36:01

36:01

Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’s switch to veganism after two life-threatening heart events to Lauren’s obsession with Whoop and bio-tracking, they explore how personal wellness is the hidden lever behind sustainable business perfor…

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How The Top Beauty Brands Turn Online Trends into Advertising Performance 33:12

5M ago33:12

33:12

Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …

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Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz 50:45

5M ago50:45

50:45

Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to…

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[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025! 47:01

5M ago47:01

47:01

Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results…

1
How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs 29:24

5M ago29:24

29:24

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics f…

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3 Jaw-Dropping Takeaways from Shoptalk & SXSW 46:34

5M ago46:34

46:34

Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. D…

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Answered: How Can I Do What I Do Best & Outsource The Rest? 1:05:38

5M ago1:05:38

1:05:38

Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself an…

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[Live Demo] How to Determine an Membership/eComm Biz’s nCAC 39:22

5M ago39:22

39:22

In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. …

1
5 AI video tools you can’t live without with Ian Garlic 30:43

6M ago30:43

30:43

Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…

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(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 37:16

6M ago37:16

37:16

In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insight…

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(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 47:48

6M ago47:48

47:48

Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In this episode, we break down why traditional ROAS is misleading, how agencies manipulate data to appear successful, and what you should be focusing on instead. John Moran joins the conversation to discus…

Set To Stun Productions Podcasts