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9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2

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Manage episode 491157980 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign for over a month—and why Meta's Andromeda update is forcing advertisers to master content, not just structure. If you're still gating your best material, you're already behind. This is the future of Meta ads—and it starts with feeding the feed, not the funnel.

Chapters:

  • 00:00:00 - Inside the Perpetual Traffic Machine
  • 00:00:09 - What’s Cooking in the Ad Lab Today
  • 00:00:38 - Why One Ad Style Won’t Cut It
  • 00:01:26 - Meta’s AI Is Now Selling for You
  • 00:02:28 - Your New Ad Grid Game Plan
  • 00:04:37 - Welcome to the Performance Kitchen
  • 00:06:09 - Andromeda Changed Everything—Here’s How
  • 00:10:21 - This Glove Ad Crushed It
  • 00:17:34 - Pre-Click Education = More Conversions
  • 00:19:51 - Turn Old Content into Ad Gold
  • 00:21:16 - Gated Content Is Killing Your Ads
  • 00:23:34 - Ads That Educate, Ads That Convert
  • 00:29:53 - Do Media Buyers Still Matter?
  • 00:32:58 - Scale Smart: One Campaign, No Tweaks
  • 00:39:33 - What’s Next in the Ad Evolution?

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

728 episodes

Artwork
iconShare
 
Manage episode 491157980 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside ad sets are outperforming traditional funnel tactics. John breaks down how a $120 glove brand scaled with a sub-$20 CPA—without touching the campaign for over a month—and why Meta's Andromeda update is forcing advertisers to master content, not just structure. If you're still gating your best material, you're already behind. This is the future of Meta ads—and it starts with feeding the feed, not the funnel.

Chapters:

  • 00:00:00 - Inside the Perpetual Traffic Machine
  • 00:00:09 - What’s Cooking in the Ad Lab Today
  • 00:00:38 - Why One Ad Style Won’t Cut It
  • 00:01:26 - Meta’s AI Is Now Selling for You
  • 00:02:28 - Your New Ad Grid Game Plan
  • 00:04:37 - Welcome to the Performance Kitchen
  • 00:06:09 - Andromeda Changed Everything—Here’s How
  • 00:10:21 - This Glove Ad Crushed It
  • 00:17:34 - Pre-Click Education = More Conversions
  • 00:19:51 - Turn Old Content into Ad Gold
  • 00:21:16 - Gated Content Is Killing Your Ads
  • 00:23:34 - Ads That Educate, Ads That Convert
  • 00:29:53 - Do Media Buyers Still Matter?
  • 00:32:58 - Scale Smart: One Campaign, No Tweaks
  • 00:39:33 - What’s Next in the Ad Evolution?

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

728 episodes

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