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How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs

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Manage episode 475850400 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

  • 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
  • 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
  • 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
  • 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
  • 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
  • 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
  • 00:17:08 - Reinvent or Retreat: The Innovation Edge
  • 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

745 episodes

Artwork
iconShare
 
Manage episode 475850400 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics for scaling during economic disruption. You’ll hear real-world client insights, why now might be a golden moment for ad buying, and how to tap into the “Warren Buffet mindset” when everyone else is pulling back. This episode is your playbook for profitable marketing during uncertainty.

Chapters:

  • 00:00:00 - Kickoff: Inside the Minds Behind Perpetual Traffic
  • 00:00:32 - Tariffs Are Here: What It Means for Your Business Today
  • 00:03:16 - Winners and Losers: How Different Industries Are Getting Hit
  • 00:04:13 - Adapting Fast: Smart Marketing Moves When the Rules Change
  • 00:05:06 - Where Your Budget’s Bleeding—And How to Stop It
  • 00:09:29 - Chaos = Opportunity: Why Now’s the Time to Be Bold
  • 00:17:08 - Reinvent or Retreat: The Innovation Edge
  • 00:20:14 - Closing Power Plays: What to Do Next Before the Market Shifts Again

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

745 episodes

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