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Is A.I. Making Your Team DUMBER?

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Manage episode 496483041 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discussion tackles how over-reliance on AI can quietly erode critical thinking, replacing strategic interpretation with generic output that “feels” complete but misses true business impact. You’ll learn why being “human in the loop” matters, how to train your team to use AI as a collaborator—not a crutch—and why tools should ask better questions instead of just giving faster answers. This episode is a must-listen for any marketing leader, CMO, or founder using AI to scale without sacrificing intelligence, creativity, and judgment.

Chapters:

  • 00:00:00 - Kickoff & A Powerful Shoutout to Steve Sims
  • 00:02:21 - AI in Marketing: Game-Changer or Risk?
  • 00:04:26 - When AI Fails: A Shocking Case Study
  • 00:08:06 - Critical Thinking vs AI: Who Wins?
  • 00:13:24 - Smart Fixes & What’s Next for Teams
  • 00:25:52 - Final Takeaways & Must-Have Resources

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

743 episodes

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Is A.I. Making Your Team DUMBER?

Perpetual Traffic

871 subscribers

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Manage episode 496483041 series 82325
Content provided by Tier 11. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tier 11 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ralph and Lauren take a bold look at a rising issue in modern marketing teams: is AI making your team dumber? Drawing from real-world agency experience, Lauren shares a transparent case study from her own business where AI tools like ChatGPT and Jasper created an illusion of productivity but resulted in lackluster, surface-level insights. The discussion tackles how over-reliance on AI can quietly erode critical thinking, replacing strategic interpretation with generic output that “feels” complete but misses true business impact. You’ll learn why being “human in the loop” matters, how to train your team to use AI as a collaborator—not a crutch—and why tools should ask better questions instead of just giving faster answers. This episode is a must-listen for any marketing leader, CMO, or founder using AI to scale without sacrificing intelligence, creativity, and judgment.

Chapters:

  • 00:00:00 - Kickoff & A Powerful Shoutout to Steve Sims
  • 00:02:21 - AI in Marketing: Game-Changer or Risk?
  • 00:04:26 - When AI Fails: A Shocking Case Study
  • 00:08:06 - Critical Thinking vs AI: Who Wins?
  • 00:13:24 - Smart Fixes & What’s Next for Teams
  • 00:25:52 - Final Takeaways & Must-Have Resources

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Free Snapchat Credits

Unbounce - Code PT10off

  continue reading

743 episodes

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