V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story!
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Rudy Rodriguez Podcasts
A Movie Review Podcast hosted Rudy and who manages to get a hold of his microphone.
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Welcome to Sitting Ringside. We’re not your cookie-cutter show but what we do bring is news and topics from all aspects of the fighting game. The show is hosted by CEO of FightBook MMA Roberto Villa, David Rodriguez, and Jarett Kelly. This couldn’t be possible without the man behind the scenes President of FightBook MMA and Producer of FightBook MMA Productions Rudy Lara. So grab a drink, sit back, relax, and hang out with us every Thursday at 7 p.m. MT. Below you can find the playlist of ou ...
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En Planeta Deporte analizamos todo lo relacionado con el mundo del deporte. En motor: Formula1, MotoGP, Dakar, Rallies, ... con especial atencion a los pilotos españoles: Fernando Alonso, Marc Marquez, Jorge Lorenzo, Dani Pedrosa, Maverick Viñales, Carlos Sainz, Marc Coma, Nani Roma, ... En baloncesto: Euroliga, ACB y NBA con especial atencion a los equipos y jugadores españoles: Real Madrid, FC Barcelona, Valencia, Pau Gasol, Marc Gasol, Ricky Rubio, Navarro, Rudy Fernandez, Sergio Rodrigue ...
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Are you a coach, speaker, or mission-driven leader with a message that can transform lives? Then To the Promised Land is your next must-listen. Hosted by Jase Souder—nationally recognized speaker, best-selling author, and founder of World Class Speaker Academy—this podcast is your roadmap to reaching the people you’re called to lead and guiding them through real, lasting change. Jase believes your God-given mission can be fulfilled and funded through your business. And he’s here to help you ...
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114 - Multiply Your Event Conversions: The Hidden Leverage Behind Top-Tier Enrollment Events with Rudy Rodriguez
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39:58In this episode of The High Profit Event Show, host Rudy Rodriguez takes listeners behind the scenes of how top event leaders turn inspiration into implementation — and attendees into clients. Drawing on over a decade of experience supporting event leaders and coaching programs that have generated more than $50 million in sales, Rudy reveals his pr…
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Turn Live Events into High-Ticket Sales with Rudy Rodriguez | 016
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55:43Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the…
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113 - How Tony Litster Builds Real Change and Accountability After Events
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24:13In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes transformational coach and seasoned event facilitator Tony Litster for a deep and inspiring conversation on how to move beyond the traditional event model and create experiences that truly transform lives With over two decades of experience leading, facilitating, and suppor…
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Learn Sales First to Build a Business That Scales with Steve Larsen | 016
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1:07:21Starting over isn’t romantic. It’s reps, risk, and learning to sell. I sit with Steve Larsen—yes, the “Capitalist Pig”—to unpack how he turned 34 product failures and a hard no from his dad into a clear path for building real revenue machines. We talk about the moment you decide to grow, why environments beat willpower, and why “publish” turns you …
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The New Rules of Authentic Content Creation with Marley Jaxx | 015
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112 - The Three Keys to Profitable Events: Content, Delivery & Mindset with Jase Souder
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34:58In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Jase Souder, founder of World Class Speaker Academy. With over two decades of experience in the events industry, Jase has run close to 200 live events ranging from three-day trainings to preview events and has built a thriving seven-figure business through the power …
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111 - Event Leader Insights from Eben Pagan & Alex Moscow’s Mastermind
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10:55In this week’s episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights drawn from his experience at the World Class Events Mastermind with Eben Pagan and Alex Moscow. With years of expertise in helping event leaders and entrepreneurs run profitable and impactful events, Rudy delivers actionable takeaways that can transfo…
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110 - How Mark and Shannon Grainger Fill Events Without Ads
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39:42On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes a dynamic duo in the world of transformational speaking and event leadership: Mark and Shannon Grainger, founders of Big Impact HQ. Known as a powerhouse couple in both life and business, Mark and Shannon have spent decades leading and supporting over a thousand transformat…
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Live Events That Transform and Convert with Sean Stewart
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48:28I brought my friend Sean Stewart on To The Promised Land because he embodies what we talk about here—real transformation and the kind of momentum that moves a business forward. We talked about why live, in-room experiences still change people faster than anything else, how we’ve shifted from information to transformation, and why your energy and pr…
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109 - Practice Makes Profit: Sales Strategy for Event Leaders with Colin Yearwood
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19:13In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Colin Yearwood, a seasoned sales strategist who has supported over 100 live and virtual events and facilitated more than 2,500 enrollment conversations. With over $4 million in coaching sales attributed to his methods, Colin shares his powerful, experience-backed appr…
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The Man Maker: Raising Families and Building Leaders with Greg Francis
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58:58Great leaders aren’t born—they’re built through faith, service, and intentional action. In this episode of To The Promised Land, Jase Souder sits down with Greg Francis—a leader, coach, podcaster, and founder of Man Maker. From building massive organizations to equipping families to succeed, Greg shares powerful lessons on leadership, legacy, and l…
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108 - How Jon Berghoff Fills Events Without Speakers and Still Sells Out
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35:15On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Jon Berghoff, founder of XCHANGE, a globally recognized facilitation company that has transformed the way organizations and communities gather, discover, and grow together. Jon is one of the most respected voices in the world of experiential design and facilitation, h…
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Journey Crafting: Designing Customer Experiences That Last
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1:09:51Why do some businesses feel natural and effortless to interact with—while others feel clunky and frustrating? Dr. Andrea Peer reveals the secret behind designing customer journeys that spark connection, trust, and loyalty. With over 18 years in UX research and a PhD in Human-Computer Interaction, Andrea shares her Journey Crafting Framework—a prove…
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107 - Dr. Nima on the Inner Work Behind Profitable Events
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23:27In this new episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dr. Nima Rahmany, a renowned nervous system and trauma-informed leadership expert, and the founder of The Overview Experience. Dr. Nima’s journey is a remarkable story of transformation—from a chiropractor earning $60 per session to a high-impact event leader conf…
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From Midlife Pivot to Proven Results: The Power of Coaching with Katie Sevenants & Dr. Susan Blumberg | 011
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39:49Most people over 50 start to slow down—but not Katie Sevenants. After decades as a top performer in network marketing, she now travels the world showing women how to show up powerfully on camera. From mindset to marketing, Katie's mission is clear: help women realize the best chapter of life may just be the next one. Then I sat down with Dr. Susan …
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106 - Hilary DeCesare on Filling Events with Purpose, Energy, and Profit
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27:05In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Hilary DeCesare, award-winning peak performance coach, three-time bestselling author, and founder of The Relaunch Co. With over 30 years of experience producing events and coaching top-tier professionals, Hilary brings a deeply personal and professional lens to event design…
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Turning Vision into Impact: Dr. Lori McDowell & Tatiana Bowers | 010
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42:14Some of the most powerful shifts in leadership and coaching come from the people working quietly behind the scenes. In this special episode, I introduce you to two extraordinary members of my team—women who’ve dedicated their lives to transforming coaches and business owners into stronger leaders. First, I sit down with Dr. Lori McDowell, a bestsel…
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105 - The Psychology of Enrollment: Getting People to Show Up and Say Yes with Alexander Ford
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32:34On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alexander Ford, CEO of Measurable Genius, for an eye-opening conversation that reframes the way event leaders think about enrollment, marketing, and leadership. With a background in behavioral psychology and a mission to assist entrepreneurs to build lives and busines…
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From Leadership Mastery to Life Reinvention: Lessons from Kate Nash and JoAnne Ewing | 009
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34:55Leadership and reinvention often come from those who’ve walked the path themselves and today, you’ll hear from two powerhouse members of my own team who’ve done exactly that. First, Kate Nash brings her 20+ years of leadership development expertise to share how true leadership starts with leading yourself. We explore how self-leadership unlocks bus…
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104 - How Brody Lee Builds Million Dollar Events
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32:41In this powerful episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brody Lee, a seasoned event strategist, former Buddhist monk, and the author of Million Dollar Events. With a resume that includes over 1,400 events and more than $125 million in client revenue, Brody brings a unique blend of spiritual depth and business acum…
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103 - The ROI of Wellness: Yancy Wright on Filling Events with Corporate Clients
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26:05In this powerful episode of The High Profit Event Show, host Rudy Rodriguez welcomes Yancy Wright, founder of Casa Alterna Vida, to dive deep into what it truly takes to design and deliver transformational retreats that create lasting impact. Yancy brings a unique blend of experience, insight, and purpose to the conversation—shaped by a journey tha…
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102 - Farukh Shroff Reveals the Paid Ad Formula That Drives Event Sales
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31:33In this high-impact episode of The High Profit Event Show, host Rudy Rodriguez sits down with legendary paid media strategist Farukh Shroff, founder of Revere Advertising. With over 20 years of experience, $350 million in ad spend, and $1 billion+ in client revenue, Farukh has assisted major brands—including Amazon, Deepak Chopra, and even Oprah—cr…
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101 - How Mark Stern Uses Boxes to Skyrocket Show-Up Rates for Virtual Events
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25:45In this episode of The High Profit Event Show, I sit down with Mark Stern, founder and CEO of Custom Box Agency. Mark is not just a box designer—he’s a customer journey strategist who has redefined how physical products can create immersive experiences for virtual and live event attendees. With an MBA from Duke University, a former consultant at De…
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100 - How Alex Moscow Fills Events with High-Quality Attendees
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42:52In this special 100th episode of The High Profit Event Show, I’m joined by my friend and longtime industry leader Alex Moscow, founder of Event Profit Engine. Alex has helped entrepreneurs generate over $125 million in revenue through live events—without relying on hype or high-pressure sales tactics. His mission is to help coaches, consultants, an…
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Objection Handling 101 for Coaches Who Hate Selling Cover | 008
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13:57You won’t believe how much I learned about coaching by flying through the skies. This episode takes you back to my early days as a flight attendant—before stages, before coaching clients, before I knew what personal growth even was. I share how mandatory customer service seminars transformed not just our airline (from worst to first!) but set me on…
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Live Events That Convert: Lessons From 400+ Virtual Stages with Steve Werner | 007
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1:17:42Ever planned an event and felt totally overwhelmed—like no one’s going to show up and your savings are on the line? I’ve been there. Steve Werner has definitely been there. In this episode, Steve takes us behind the scenes of his early failures, from a $240k contract gone sideways to reinventing his event strategy—and ultimately becoming one of the…
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Confidence Over Clarity: What Your Clients Really Want with David Ewing | 006
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57:04You won't believe what happened when David Ewing’s son faced fire, barbed wire, and a crowd of 1,000 men cheering him on. I brought David on to talk branding—but what we got was so much deeper. David’s the real deal. A creative genius, a business owner, a husband, and a dad who teaches his kids to “do hard things” every day. We talked about the pow…
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TTPL005 - Growth Happens in the Debrief Room - A Behind the Scenes Look (Part 2) | 005
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29:42We just wrapped an amazing event—and wow, what a journey. In this behind-the-scenes debrief, you’ll hear the heart, hustle, and honest lessons from the team that made it happen. This isn’t just about logistics. It’s about legacy. You’ll hear what we learned, what we’re leaving behind, and what we’re bringing into the next one. It’s raw. It’s real. …
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Building a Transformational Experience, Not Just an Event: A Behind the Scenes Look (Part 1) | 004
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1:01:28Hosting an event isn't about showing up and hoping for the best. It’s about consciously choosing who you’ll be before you step on that stage. In this episode, we invite you behind the curtain to witness our pre-event ritual—a powerful session where our team and advanced students (our Black Belt Unlimited crew) align on intention, energy, and purpos…
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Identity-Based Marketing: The Shift That Unlocks External Growth with Alexander Ford | 003
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1:22:41You know that feeling when you’ve built something successful—but it secretly drains you? That’s exactly what we dug into with my guest and friend, Alexander Ford. Alexander and I unpack what it really means to lead with authenticity in both business and identity. We talked about how most entrepreneurs unconsciously build businesses they resent beca…
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Coaching Through Crisis - Natalie Lavelock’s Leap of Faith Story | 002
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1:01:11You ever have a moment where your entire business path hinges on a single choice? That was Natalie Lavelock. From climbing the hospital ladder to saying “yes” to faith, family, and launching her coaching empire—this woman walks the walk. We dive deep into how she leads clients into clarity, peace, and purpose… all without compromising her values. W…
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The Promised Land Framework: Beliefs, Actions & Breakthroughs | 001
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24:54Ten years ago, I had a powerful vision for how I wanted to build my business and use my voice to help others grow. But I sat on it. I hesitated. And I missed out on opportunities that could have changed lives, including mine. That’s why I’m launching this podcast now. I know there are coaches and entrepreneurs who feel stuck. They’re close to a bre…
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99 - From Events to Experiences: Sophia Umanski’s High-Impact Framework
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27:45In this new episode of The High Profit Event Show, host Rudy Rodriguez is joined by Sophia Umanski, the Chief Experience Architect at Maverick1000. With more than 15 years of experience designing extraordinary, high-level adventure events, Sophia brings a rare blend of strategic thinking and heartfelt intention to the world of experiential design. …
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What if your coaching program could truly change lives—but the right people just haven’t found you yet? Welcome To The Promised Land Podcast, where we talk about reaching the people you're called to serve, leading with purpose, and building the kind of business that creates real transformation. If you know you’re meant for more, you’re in the right…
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98 - Fill Your Event Fast with Steve Werner: Proven Strategies That Work Now
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42:40In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Steve Werner, renowned event strategist, stage sales expert, and author of Fill Your Event Fast. With over 80 live events, 400+ virtual events, and $150M+ in stage-driven revenue under his belt, Steve brings insight for event leaders who want to maximize attendance, c…
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97 - Designing Events That Convert: Branding Tips from Michael Hunter
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22:41In this episode of The High Profit Event Show, I’m joined by Michael Hunter, branding expert, founder of PersonalBrand.com, and former Chief Marketing Officer for Brendon Burchard. During his time with Brendon, Michael led efforts that brought over 30,000 attendees to live events—at a time when Brendon himself wasn’t actively creating marketing con…
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96 - Filling Your Events Without Ads: The Referral Engine Strategy with Sebastian Cruze
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29:19In this episode of The High Profit Event Show, I sit down with Sebastian Cruze, founder of Dream Team Network, to unpack a powerful new way to fill your events—not with ads or cold outreach, but through purpose-driven referrals that convert. If you're an event leader tired of chasing leads and ready to start attracting the right attendees, this epi…
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95 - How To Fill High-Ticket Events Using YouTube Ads with Aleric Heck
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32:00In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad cam…
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94 - Mastering AV to Maximize Event Profits with Miroslav Beck
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33:55In this exciting episode of The High Profit Event Show, I sit down with my friend and event production expert, Miroslav Beck. With over 20 years of experience and more than 1,000 events under his belt, Miroslav is the founder of Beck AV and Overnight Success Studios, two companies dedicated to helping coaches, consultants, and educators deliver hig…
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93 - From the Bronx to $100M in Event Sales: The 6-Phase Framework with Pedro Jerez!
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33:18On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Pedro Jerez, the founder of Mad Events Media, for a powerful and tactical conversation on how to build, fill, and scale high-converting events with purpose and precision. Pedro is no stranger to impact—he’s the architect behind the largest paid virtual event in the coaching…
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92 - How Vinnie Fisher Fills Events Without the Hype!
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31:13On this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Vinnie Fisher, founder of Mentor Academy, serial entrepreneur, bestselling author, and seasoned event leader. With over 50 live events under his belt and a track record of building multiple 7- and 8-figure companies, Vinnie brings a level of clarity and wisdom that every ev…
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91 - How to Use Credit Education to Empower Event Attendees
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38:01In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Curtis Nalley, founder of Lending America LLC, to dive into one of the most overlooked yet powerful strategies for boosting event impact and conversions—understanding the financial well-being of your attendees. Curtis brings nearly two decades of experience in the coa…
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90 - From Empty Rooms to 14,000 Registrants: How Michael Walker Built a Movement with Events
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33:05In this week’s episode of The High Profit Event Show, I sit down with Michael Walker, the inspiring founder of Modern Musician, to unpack how events became the driving force behind his 7-figure business. Michael’s story is one of resilience and creativity—from living in a van and handing out CDs outside concert venues to leading one of the most att…
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89 - The Mistakes Most Event Hosts Make — and How Larry Steinhouse Fixes Them
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33:04Welcome to another episode of The High Profit Event Show with your host, Rudy Rodriguez! In this week’s powerhouse episode, I sit down with Larry Steinhouse—CEO of InvestorSchooling.com, radio show host, investor, author, speaker, and event leader with over 40 years of experience in real estate and finance. Known for his sharp wit and even sharper …
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Watch Sitting Ringside EP. 241 for Fight Insights
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1:14:39RIO RANCHO, NM: FightBook MMA brings you Sitting Ringside EP. 241 on Thursday, April 3, 2025, at 9 p.m. ET. The hosts of the show are Roberto “El Jefe” Villa, CEO of FightBook MMA; Rudy “The Prophet” Lara, producer/president of FightBook MMA; and Mark “Canada Dry” Ambeau-Miller. Our show will be streaming LIVE on our Facebook Page, Twitter, Rumble,…
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88 - Why Some People Buy at Events – and Others Don’t with Michael Drew!
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1:03:50Welcome to this week’s episode of The High Profit Event Show! I’m your host, Rudy Rodriguez, and today I had the pleasure of diving into the art and science of audience psychology with one of the world’s top marketing minds—Michael Drew, founder of BookRetreat.com. Michael has assisted his clients sell over 55 million books, generating more than $3…
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87 - How to Sell Out Your Events Before You Even Promote Them with Alison Hannah-Katschkowsky
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16:39In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Alison Hannah-Katschkowsky, founder of CU Fitness—The Alison Hannah-Katschkowsky Agency, to uncover the secrets behind filling events, engaging audiences, and creating experiences that convert. With over 30 successful retreats under her belt, Alison shares her journey…
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86 - How to Fill Your Events and Fund Them with Sponsors with Dr. Emily Letran
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27:09Welcome back to The High Profit Event Show, where we bring you strategies to maximize your event success and profitability. In this episode, host Rudy Rodriguez sits down with Dr. Emily Letran, founder of Exceptional Leverage Inc., a high-performance coach, and an international speaker who has built a thriving business through hosting impactful eve…
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85 - How Lady Jen Du Plessis Builds High-Value Events That Attract the Right Clients
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23:59Welcome back to another episode of The High Profit Event Show! This week, host Rudy Rodriguez sits down with Lady Jen Du Plessis, founder of Kinetic Spark Consulting, LLC, to dive into the evolution of event models and how event leaders can pivot towards high-ticket, transformational experiences. Lady Jen brings a wealth of experience to the table,…
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RIO RANCHO, NM: FightBook MMA brings you Sitting Ringside EP. 239. The hosts of the show are Roberto “El Jefe” Villa, CEO of FightBook MMA; Rudy “The Prophet” Lara, producer/president of FightBook MMA; and Mark “Canada Dry” Ambeau-Miller. Our show will be streaming LIVE on our Facebook Page, Twitter, Rumble, and the audio version on all the audio p…
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