In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Aleric Heck, founder of AdOutreach, to pull back the curtain on what it really takes to fill, run, and profit from live events. Aleric is a renowned YouTube advertising expert whose company has helped generate over $300 million in sales through targeted YouTube ad campaigns. With more than eight years in the digital marketing world and a successful eight-figure business under his belt, Aleric brings a rare mix of high-level strategy and hard-earned wisdom to the conversation.

While Aleric is best known for his expertise in YouTube ads, in this episode, he shares a different side of his business—his experience hosting live and virtual events. From 80 to 120-person mastermind gatherings to smaller, hands-on “office days” and virtual workshops, Aleric reveals exactly how he structures, fills, and converts from these events. He walks us through his multi-channel approach to event promotion, which includes email segmentation, geo-targeted social posts, and of course, highly intentional YouTube advertising. He breaks down the importance of leveraging warm audiences first, then reinvesting early revenue into ad spend for a broader reach—all while avoiding the trap of overly broad cold traffic campaigns.

Aleric doesn’t shy away from the lessons he’s learned the hard way, either. He shares one major logistical oversight—booking an event right before Austin’s Formula 1 weekend—that resulted in skyrocketing hotel costs and major attendee drop-offs. He also points out how holidays like Mother’s Day can drastically impact attendance if overlooked, and emphasizes the need to examine not just your event dates, but also the surrounding calendar and travel logistics.

As the conversation shifts to event design and delivery, Aleric explains how he structures his events around themes like “seven-figure” or “eight-figure” growth to align with the mindset and needs of his audience. His method includes keynote sessions, breakout groups, journaling exercises, guest experts, and curated mixers—all leading to a thoughtful pitch for his mastermind offer. He discusses how engagement is maintained throughout the event and how he uses post-session bonuses, exclusive dinners, and a third-day “office day” to encourage real-time enrollment and deepen client relationships.

Whether you’re planning your first event or optimizing your tenth, this episode delivers proven strategies, hard-earned insights, and real-world takeaways from someone who’s been in the trenches. Tune in to hear how Aleric Heck fills events with precision, keeps his audience engaged, and moves attendees seamlessly into his highest-ticket offers.

Want to connect with Aleric?

Free gift: https://adoutreach.com/gift/

Website: https://adoutreach.com/

LinkedIn: https://www.linkedin.com/in/alericheck

YouTube: https://www.youtube.com/@AlericHeckYT

Facebook: https://www.facebook.com/AlericJHeck/

Instagram: https://www.instagram.com/alericheck