Most live events look like a success—great speakers, full rooms, standing ovations—but the sales don’t tell the same story. Together with Rudy Rodriguez we unpack why so many live events underperform and how to turn them into real revenue. We dug into the gap between “great content” and actual conversions, the power of story-first delivery, and the follow-through that happens after the applause. I shared what worked at our recent summit and why I’ll never run an event again without a trained sales team and a structured three-day close window.

You’ll hear how to design an event with intention, capture more qualified conversations while the room is still warm, and move new buyers into onboarding fast. We covered pay-in-full psychology, when third-party financing makes sense, and simple ways to measure outcomes beyond “how it felt.” If you run events, sell high-ticket programs, or want your stage time to scale your business, this one gives you the playbook.

Discover:

• How story-driven talks outperform “teaching” when the goal is decisions, not note-taking.
• Why a three-day conversion window changes your event math and your follow-up plan.
• How to staff and script a sales team so more buyers get meaningful conversations on site.
• The fast path from “yes” to onboarding that reduces drop-off and refunds.
• When to use pay-in-full and when third-party financing protects cash flow and focus.

Rudy Rodriguez is a veteran entrepreneur, event-sales strategist and founder of V.E.S.T. – Your Virtual Event Sales Team, where his team has helped high-ticket coaches, educators, and masterminds generate millions through live and virtual events.

Prior to his business-career pivot, Rudy served in the U.S. Navy as a naval aviator, an experience that instilled in him a mindset of precision, discipline and leadership under pressure.

Since 2015, he has leveraged that foundation to build sales teams and systems for large-scale events—his team credits tens of millions in client revenue from high-ticket offers sold on stage and online.

Rudy is also the host of The High Profit Event Show, a podcast dedicated to the business of events, where he and his guests unpack how to fill rooms, maximize conversions and run events that deliver both impact and profit.

His unique combined background—military discipline + event sales + team leadership—makes him a go-to advisor for speakers, coaches and entrepreneurs who are ready to move from “just showing up” to “selling out” and scaling with purpose.

Website: https://virtualeventsalesteam.com/

Podcast: https://podcasts.apple.com/us/podcast/high-profit-event-show/id1620200026

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