Welcome to another episode of The High Profit Event Show with your host, Rudy Rodriguez! In this week’s powerhouse episode, I sit down with Larry Steinhouse—CEO of InvestorSchooling.com, radio show host, investor, author, speaker, and event leader with over 40 years of experience in real estate and finance. Known for his sharp wit and even sharper business insights, Larry joins us to deliver truth bombs (and a few laughs) about what it really takes to pack a room, create an unforgettable experience, and turn attendees into paying clients.

Larry’s no stranger to the spotlight—or the hustle behind the scenes. He’s been running weekly investor education events, filling rooms with strategic marketing (not wishful thinking), and helping others avoid costly event mistakes. Whether through his radio show, live workshops, or his book Money Hacks, Larry’s goal is clear: teach people how to build wealth and host events that convert. He even owns the URL IhateLarrySteinhouse.com—because when you tell the truth like Larry does, not everyone loves it.

In this episode, we cover three of the most critical pillars for event success. First, we dig into the mindset shift every event host needs to hear: you’re not entitled to an audience. Larry emphasizes that fame doesn’t come first—connection does. You must build an engaged audience before you ever plan the event. We talk about the power of humor, content, and consistency on platforms like Facebook to create that engagement.

Next, we explore strategic event planning that puts experience first. From choosing the right room size and layout to hosting on-site lunches and mastering hotel negotiations, Larry shares insider tactics that save money, boost energy in the room, and keep attendees coming back day after day. He doesn’t just talk theory—he’s lived it, learned it, and now teaches it.

Finally, we dive into how to convert attendees into high-ticket clients without selling from the stage. Larry breaks down a subtle, highly effective strategy using micro-commitments—hand raises, stand-ups, and curated conversations over lunch or dinner. He also shares what to do when you can’t pitch from the front and how to capture leads strategically without being pushy.

If you’re planning an event—or struggling to fill one—this episode is a must-watch. Larry’s real-world advice will help you sidestep the common traps, take control of your event’s success, and walk away with a strategy that actually works.

🎧 Tune in now, and be sure to visit InvestorSchooling.com or ContactLarry.com to connect with Larry, check out his events, and grab your copy of Money Hacks.

Want to connect with Larry?

Website (all websites mentioned can be found here): https://larrysteinhouse.com/

LinkedIn: https://www.linkedin.com/in/larrysteinhouse/

Facebook (personal): https://www.facebook.com/larry.steinhouse

Facebook (business): https://www.facebook.com/InvestorSchooling

Instagram: https://www.instagram.com/larrysteinhouse/

X (formally Twitter): https://x.com/LarrySteinhouse

YouTube: https://www.youtube.com/@InvestorSchooling