86 - How to Fill Your Events and Fund Them with Sponsors with Dr. Emily Letran
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Welcome back to The High Profit Event Show, where we bring you strategies to maximize your event success and profitability. In this episode, host Rudy Rodriguez sits down with Dr. Emily Letran, founder of Exceptional Leverage Inc., a high-performance coach, and an international speaker who has built a thriving business through hosting impactful events. Dr. Letran has been featured in Forbes, USA Today, and Fox News, and has shared the stage with industry giants like Sharon Lechter and Kevin Harrington. She is also the creator of the Action to Win Seminar, a transformational event series that has helped countless entrepreneurs elevate their brand, impact, and revenue.
Dr. Emily shares her powerful journey, from immigrating to the U.S. as a refugee from Vietnam to becoming a highly sought-after business coach, author, and speaker. She discusses how she overcame her initial resistance to public speaking and discovered that hosting events is one of the fastest ways to build authority, attract opportunities, and create a thriving business ecosystem. She emphasizes that speaking on other people’s stages is beneficial, but hosting your own event puts you in complete control of your message, positioning, and revenue potential.
One of the key topics in this episode is how to fill and fund events without stress. Dr. Emily breaks down the misconception that hosting events requires a massive budget. She shares practical strategies for leveraging sponsorships to cover event costs, ensuring that event leaders don’t bear the financial burden themselves. She also highlights the importance of structuring an event with clear objectives, whether it’s client acquisition, brand building, or revenue generation, so that every decision aligns with the ultimate goal.
Beyond just filling the room, keeping attendees engaged and converting them into clients is where true event success lies. Dr. Emily shares her best practices for maintaining high energy and participation throughout an event, from structured exercises and interactive challenges to strategically placing speakers and content to build curiosity. She explains why setting clear expectations from the beginning and making direct yet ethical offers ensures that attendees not only stay engaged but also take action—turning a well-run event into a revenue-generating machine.
If you’ve been considering hosting your own event but feel overwhelmed by the process, this episode is a must-listen. Dr. Emily provides a step-by-step blueprint for making events profitable, impactful, and stress-free. She also shares an unexpected personal story about how her journey into public speaking led her to meet the Dalai Lama—a testament to how stepping into visibility creates limitless opportunities.
Want to connect with Dr. Emily?
Book a discovery call: http://www.calendly.com/coachemilyletran
Text RUDY to: 626-808-5762
Website: http://www.dremilyletran.com/
LinkedIn: https://www.linkedin.com/in/coachemilyletran/
Facebook: https://www.facebook.com/coachemilyletran
YouTube: https://www.youtube.com/channel/UCYGFTGYMgwgew1yD_L-nj5A
X (formally Twitter): https://x.com/coachemily1
93 episodes