Best Rtb Podcast Podcasts (2025)

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RTB: Ambulance Service and NHS partners working together for the right patient care 29:17

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2d ago29:17

29:17

In this episode, newly qualified paramedic James Atkinson speaks to consultant paramedic in urgent care, Danielle Clark about how we are working with NHS partners to find the most appropriate care for our patients across the region during the winter period and beyond. If you'd like to get in touch about anything you've heard on RTB, or if you want …

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CTV Ads 2025: Proving Outcomes Beyond Impressions with Jenny Wall at Marketecture Live 20:09

4d ago20:09

20:09

Jenny Wall from VideoAmp joins Ari Paparo to unpack why CTV measurement has to evolve past impressions and demos. They dig into outcomes, advanced audiences, clean room data, and the growing need for multiple currencies across linear, streaming, and walled gardens. Expect practical examples, a clear case for audience first buying, and a candid look…

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Episode 150: Thanksgiving Mailbag. Listeners ask questions, Eric and Ari give answers 40:51

9d ago40:51

40:51

Ari Paparo and Eric Franchi discuss a variety of topics, ranging from the latest developments in the Google trial to the implications of AI in advertising. They provide insights on consulting strategies for data companies, share their personal pizza preferences, and explore the future of marketing mix models. The conversation also touches on job se…

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Faruk Aydin | Ace Up the Mic: How to Win in iGaming Marketing without Losing Your True Self? 53:28

10d ago53:28

53:28

Limited offer for new advertisers: Use promo code PODCAST to add $50 to your first $200 deposit Long time – no see. That’s about our Adsterra Podcast. We’ve been rethinking it, and now it’s back with a brand-new format, and this time it’s not just about industry expertise… It's about people. For this exciting new edition, we’re kicking off with som…

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Bayer’s Alexis Gossard & Lisa Perez Reveal the One A Day Brand Transformation at Marketecture Live 25:02

11d ago25:02

25:02

At Marketecture Live, Alexis Gossard, Senior Manager of Media Strategy at Bayer, and Lisa Perez, General Manager for Pain/Cardio/Derm and Nutritionals, discuss the recent shift in strategy behind the One A Day brand. They outline how the team revisited brand fundamentals, updated the visual identity, refined audience-specific messaging, and adjuste…

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Episode 149: Steven Liss of OpenAds on AI start-up, AdCP, UCP, and how The Trade Desk stole his name 52:07

14d ago52:07

52:07

Ari Paparo and Eric Franchi sit down with Steven Liss, CEO of OpenAds, to discuss the company’s shift from placing ads inside AI chat to using AI to transform display advertising. They explore why contextual intelligence is gaining new traction, how AI-generated creative performs in practice, and what the new IAB standards AdCP and UCP signal for t…

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Inside AWS’s RTB Fabric: Sergio Serra on Reinventing Ad Tech Infrastructure 17:01

18d ago17:01

17:01

Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad tech. Recorded…

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Episode 148: Paul Bannister Shares Research on How Consumers Feel About AI-Generated Content 42:05

21d ago42:05

42:05

Ari Paparo and Eric Franchi sit down with Paul Bannister, Chief Strategy Officer of Raptive, unpack new research on how audiences respond to AI-written content, why trust changes depending on labeling and experience, and what shifting traffic patterns mean for publishers. The conversation moves from consumer behavior to the realities of the open we…

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From D2C to CTV: Nik Sharma and James Borow on Reinventing TV Advertising at Marketecture Live 20:11

25d ago20:11

20:11

Nik Sharma, CEO, Sharma Brands, and James Borow, VP, Product & Engineering, Comcast, explore how direct-to-consumer performance tactics are transforming traditional TV advertising. Recorded at Marketecture Live, they discuss the rise of real-time measurement, the merging of walled gardens and open web ecosystems, and how Universal Ads is making TV …

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Episode 147: Mathieu Roche on the TrueData Acquisition and the Modern Market for Identity 59:46

28d ago59:46

59:46

Ari Paparo and Eric Franchi are joined by Mathieu Roche, CEO of ID5, to discuss the recent acquisition of TrueData and its implications for the identity market. They explore the integration of identity graphs and IDs, the challenges of maintaining privacy and data security, and the evolving landscape of identity solutions. The conversation also tou…

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Ep. 34: Beyond Blocklists: How AI and Curation Are Redefining Brand Safety 40:57

1M ago40:57

40:57

In this episode of The Pub Way Podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Heather Carver, VP of Publisher Sales at Freestar, to explore how AI and curation are redefining brand safety and reshaping publisher monetization strategies. They talked about the evolution from traditional blocklists to smarter, contextual brand suita…

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Luke Schoenberger on Simplifying Publisher Ad Tech with Playwire’s Wrapper 21:42

1M ago21:42

21:42

Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization, and the challenges and opportunities in the display advertising landscape. Luke shares insights on the transition to in-app…

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Episode 146: Terry Kawaja Lets Loose on the Marketecture Live Stage 1:00:18

1M ago1:00:18

1:00:18

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases. The conversat…

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Ep. 33: Ad Innovation in Live Sports Streaming 30:41

1M ago30:41

30:41

Mike and Tina welcome Scott Young, Co-Founder and Chief Product Officer at Transmit, to discuss the evolution and innovation in streaming, particularly in live sports. Scott shares his extensive background in digital advertising and the challenges faced in monetizing live sports streaming. They also explore the operational challenges within FAST ch…

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Jackie Paulino on How Pixability’s “Pixie” Uses AI Agents to Transform YouTube Advertising 17:48

1M ago17:48

17:48

Pixability Chief Product Officer Jackie Paulino joins Ari Paparo to discuss how their new AI agent, Pixie, is revolutionizing YouTube ad curation. Discover how Pixability combines data, agentic AI, and human insight to enhance performance, ensure brand safety, and navigate the world of AI-generated video content. Takeaways Pixability introduces Pix…

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Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium 54:13

1M ago54:13

54:13

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out. Tak…

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Ep. 32: AWS RTB Fabric Unpacked: The Next Chapter in Programmatic Evolution 40:20

1M ago40:20

40:20

In this episode of The Pub Way podcast, Tina and Mike welcome Stephanie Layser, Global Head of Publisher Ad Tech Solutions at Amazon Web Services (AWS). Stephanie shares exclusive insights on the launch of AWS RTB Fabric, a fully managed, cloud-native framework that simplifies integrations, reduces latency and infrastructure costs, and powers faste…

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Stephen Yap on Perion One, AI Integration, and the Future of Cross-Channel Advertising 23:24

2M ago23:24

23:24

Ari Paparo interviews Steven Yap, the Global Chief Revenue Officer of Perion Network, during Advertising Week in New York. They discuss the evolution of Perion, the launch of Perion One, and the importance of unifying technology in advertising. The conversation delves into the role of AI in optimizing marketing strategies, the future of CMOs as por…

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Episode 144: Rich Greenfield on the State of Dying Media and What’s Going on with Paramount 1:00:23

2M ago1:00:23

1:00:23

Ari Paparo and Eric Franchi speak with Rich Greenfield from LightShed Ventures about the state of traditional and digital media. They discuss Paramount’s evolving strategy, Larry Ellison’s growing role in media and technology, TikTok’s U.S. restructuring, and The Trade Desk’s Ventura OS. The conversation also touches on how AI and new ad protocols …

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SSPs Beyond “Pipes”: OpenX’s Matt Sattel on the Future of Curation, SPO, and AI 25:41

2M ago25:41

25:41

Ari Paparo talks with OpenX CRO Matt Sattel about how supply-side platforms are evolving in 2025, from simple “pipes” to intelligent systems focused on quality, transparency, and outcomes. They discuss trends shaping the ecosystem, including curation, data-driven SPO, MFA, and request duplication, as well as the growing influence of AI and automati…

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Episode 143: Omar Tawakol on Using AI to Scale Product Placement 57:07

2M ago57:07

57:07

Ari Paparo and Eric Franchi speak with Omar Tawakol, CEO of Rembrand, about how artificial intelligence is influencing advertising and media. They explore the role of virtual product placement, its implications for creators and publishers, and how automation is shifting the ways audiences engage with content. The conversation also covers broader in…

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Ep. 31: Aditude: Harnessing AI for Publisher Success 36:24

2M ago36:24

36:24

In this episode, our hosts Mike and Tina discussed the transformative impact of AI and automation in the publishing industry with Jared Siegal, founder and CEO of Attitude. They explored how large language models (LLMs) are being utilized in ad operations, the importance of traffic shaping, and the challenges of navigating user data in a privacy-fi…

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Episode 142: What’s Going on with the Google Remedies Trial 1:01:40

2M ago1:01:40

1:01:40

In this session, Eric Franchi, Alan Chapell, and Ari Paparo discuss the Google remedies antitrust trial. They also cover OpenAI’s approach to monetization and Amazon’s recent collaborations with Spotify and Netflix.Takeaways The trial highlights whether behavioral fixes are enough or if divestiture is needed. Google once considered selling ADX, com…

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Episode 141: The State of Pharma Advertising with Josh Walsh of BranchLab 53:05

2M ago53:05

53:05

Ari Paparo and Eric Franchi speak with Josh Walsh, founder and CEO of BranchLab, about how pharmaceutical advertising is changing. The discussion covers BranchLab’s use of neural networks with non-health data, the impact of new privacy regulations, and recent funding from Lance Armstrong’s Next Ventures. The conversation also touches on Deep Intent…

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Ep. 30: The Agentic Evolution of Contextual Advertising 28:18

2M ago28:18

28:18

In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governan…

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Episode 140: What is publisher data really worth? With Arcspan’s Art Muldoon 52:15

3M ago52:15

52:15

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi engage with Art Muldoon, Co-Founder of ArcSpan, to discuss the changing landscape of publisher data in ad tech. They explore topics such as leveraging AI to scale first-party data, the evolving future of the open web, and the intricacies of curation and transaction IDs (…

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Episode 139: Lisa Utzschneider on carbon, attention, AI, and why being the CEO is fun! 53:52

3M ago53:52

53:52

In this episode, Ari Paparo and Eric Franchi talk with Lisa Utzschneider, CEO of Integral Ad Science (IAS), about the latest shifts in digital advertising. They explore how the industry is moving from simple verification toward performance, why metrics like attention and carbon are getting more attention, what AI is doing behind the scenes, and how…

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Inside B2B Data and Sales Enablement with Ajit Thupil, CPO of Bombora 20:21

3M ago20:21

20:21

In this conversation, Ari Paparo interviews Ajit Thupil, Chief Product Officer of Bombora, discussing the unique challenges and strategies in B2B marketing. They explore how Bombora leverages data to enhance sales and marketing efforts, the importance of audience targeting, and the evolving role of AI in the industry. Ajit shares insights on the co…

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Episode 138: Perplexity exits ads, Epsilon owns an SSP, and Paramounts Looks at The Free Press 33:39

3M ago33:39

33:39

In this episode of the Marketecture Podcast, hosts Ari Paparo and Eric Franchi discuss the recent Google search remedies and their implications for the market. They delve into the antitrust issues surrounding Google, the upcoming ad tech trial, and the complexities of Epsilon's SSP. The conversation also touches on Perplexity's struggles in adverti…

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Evolving clinical practice: maternity tools, paediatrics and prehospital research 20:24

3M ago20:24

20:24

In this episode, Paul Elstob, locality manager in the south division talks to Dan Haworth, consultant paramedic in emergency care about the changes to clinical practice including the national prehospital maternity decision tool, learning from paediatrics and research. For more information: Maternity Video: https://www.youtube.com/watch?si=QnvqHiVNq…

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Emergency Podcast: Ari and Alan Chapell on the Google Search Remedies 32:38

3M ago32:38

32:38

In this emergency episode of the Market Texture Podcast, Ari Paparo and Alan Chapell discuss the recent ruling by Judge Metta regarding Google's monopoly status. They analyze the implications of the ruling, including the decision not to divest Chrome or Android, the impact of distribution deals, and the challenges of data sharing. The conversation …

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Episode 137: The big debate around Transaction IDs with Chris Kane and Mike O’Sullivan 1:12:31

3M ago1:12:31

1:12:31

In this episode, Ari Paparo moderates a debate about the role of transaction IDs in the ad tech industry with Mike O’Sullivan, co-founder of Sincera and now part of The Trade Desk, and Chris Kane, founder of Jounce Media. The conversation covers the benefits and drawbacks of transaction IDs, publisher concerns about revenue and data privacy, and th…

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Episode 136: Will Jonathan Roberts become People’s Sexiest Man in AI 1:00:32

3M ago1:00:32

1:00:32

Jonathan Roberts is the Chief Innovation Officer for the newly renamed People, Inc. He and Ari talk about how publishers are licensing content and keeping away the bots, as well as how AI optimization is playing out. Eric and Ari then review the news, including the LG Ads IPO, whistleblower allegations against Facebook, local TV consolidation, and …

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Episode 135: Scott Howe from LiveRamp and The Trade Desk’s very bad week 54:49

4M ago54:49

54:49

Ari Paparo and Eric Franchi sit down with Scott Howe, CEO of LiveRamp, for an open conversation about how the ad tech world is changing. They talk about LiveRamp’s shift from simply “data onboarding” to helping companies work together securely, how AI gets a real boost when you feed it the right kind of data, and what’s actually happening now that …

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Ep. 29: LG Ad Solutions: Exploring CTV & Digital Identity 29:22

4M ago29:22

29:22

In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environ…

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How Tubi is Embracing Creators and Trying to Shake up Streaming 26:55

4M ago26:55

26:55

Next in Media chatted with Rich Bloom, GM, Creator Programs & EVP, Business Development at Tubi, about the Fox-owned streamers new creator program, which has quickly expanded for five to 50 participants. Bloom also talked about Tubi's overall growth, Gen Z misconceptions, and whether TV needs to adopt more YouTube-like qualities. Learn more about y…

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Episode 134: Brian Wieser Dishes on the Latest Agency Drama 54:29

4M ago54:29

54:29

Brian Wieser, CEO of Madison and Wall, sits down with Ari Paparo and Eric Franchi to talk about the current state of advertising and media agencies. They cover recent earnings, the role of AI, and strategic shifts at companies like WPP and Publicis. Brian also shares his views on the economic climate and its effects on the industry. Learn more abou…

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Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth 31:35

4M ago31:35

31:35

Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising. The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused…

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RTB: Supporting the ambulance service and the wider health system at times of pressure 29:16

4M ago29:16

29:16

In this episode, locality manager Paul Elstob speaks to operational delivery manager Clare Graham about the work going on to support the frontline from behind the scenes within the Operations Co-ordination Centre (OCC). If you'd like to get in touch about anything you've heard on RTB, or if you want to suggest a topic for us to cover in a future ep…

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Episode 133: Casey Saran on the intersection between paid and earned media 50:05

4M ago50:05

50:05

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting …

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Stephen Upstone discusses LoopMe’s focus on brands in-app 27:50

4M ago27:50

27:50

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape. Learn mor…

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RTB: From call to care: how clinical assessment service (CAS) clinicians are helping reduce ambulance demand 34:07

4M ago34:07

34:07

In this episode, Yvette Campbell, clinical section manager in our Clinical Assessment Service (CAS), joins James Atkinson to discuss how CAS clinicians help patients access the most appropriate care — often preventing unnecessary ambulance dispatches. With a career spanning hospital care, patient transport, and frontline paramedicine, Yvette shares…

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Episode 132: Why Curation is like Spicy Vodka Sauce, with Chris Feo of Experian 45:43

4M ago45:43

45:43

Ari and Eric are joined by Chris Feo, Chief Business Officer at Experian, for a grounded discussion on how the advertising data ecosystem is evolving. The conversation explores Experian’s approach to identity and audience data, the implications of its acquisition of Audigent, and how curation is reshaping traditional roles within the ad tech stack.…

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Ep. 27: Navigating the Promise of Programmatic Advertising 39:30

5M ago39:30

39:30

In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audie…

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Dailymotion’s push into attention measurement and AI 17:59

5M ago17:59

17:59

Ari Paparo talks with Nikhil Jain, VP of Insights and Marketing Solutions at Dailymotion Ads, about the company’s work around attention as both a measurement and planning tool. The discussion covers how attention is defined, how it’s being predicted through AI and modeling, and the role of creative analysis, inventory quality, and sentiment in shap…

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RTB: Empowering colleagues to call out inappropriate behaviour 30:55

5M ago30:55

30:55

In this episode of RTB, Louise and Dan talk with Kate Rogers about the importance of Call it Out – our year-long campaign to empower colleagues to speak out about inappropriate behaviour they experience or witness. If you'd like to get in touch about anything you've heard on RTB, or if you want to suggest a topic for us to cover in a future episode…

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Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks 44:46

5M ago44:46

44:46

Ari Paparo and Eric Franchi sit down with Erin Foxworthy, Global Head of Marketing and Advertising at Snowflake, to discuss how marketing teams are rethinking data infrastructure in a shifting landscape. Erin reflects on her path through agencies, entertainment, and tech, and how that journey informs her current perspective. The conversation covers…

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Ep. 26: Samsung Ads & The New Era of TV Advertising 32:22

5M ago32:22

32:22

In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising. The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the ris…

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Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure 18:43

5M ago18:43

18:43

Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasin…

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RTB: How we’re supporting crews to prevent unnecessary emergency department admissions 29:11

5M ago29:11

29:11

In this episode, newly qualified paramedic James Atkinson speaks to clinical pathways lead Simon Kelly about the support he and his team provide to frontline ambulance crews, ensuring they have viable alternative options to the emergency department for their patients. If you'd like to get in touch about anything you've heard on RTB, or if you want …