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Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth
Manage episode 498674907 series 3490185
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Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.
The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
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