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Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium
Manage episode 515355367 series 3331208
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.
Takeaways
ABM is shifting from single platforms to flexible, modular systems.
Distinctiveness matters more than differentiation in B2B.
Connected TV and Reddit are new frontiers for account-based marketing.
Authentic leadership can be a powerful brand asset.
AI enhances creativity instead of replacing it.
Originality and voice define effective content.
Thought leadership and community drive influence.
Unbundled tools give marketers more control and precision.
B2B success depends on standing out, not scaling up.
Chapters
00:00 Introduction
02:00 The Saturnalia Experience: Hospitality Meets Marketing
04:30 The State of B2B Marketing
06:00 The Era of Unbundled ABM
09:00 The Rise of Account-Based CTV and Reddit
12:00 The Imaginarium Stack & UnbundledABM.com
15:00 CEOs as B2B Brand Assets
17:30 LinkedIn, Creators, and B2B Influencers
21:00 Podcasts as a B2B Channel
24:00 AI and the Future of Content Creation
26:30 The Slop Era: Quality Over Quantity in the Age of AI
40:00 Closing Thoughts: The Future of B2B
Learn more about your ad choices. Visit megaphone.fm/adchoices
330 episodes
Manage episode 515355367 series 3331208
Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.
Takeaways
ABM is shifting from single platforms to flexible, modular systems.
Distinctiveness matters more than differentiation in B2B.
Connected TV and Reddit are new frontiers for account-based marketing.
Authentic leadership can be a powerful brand asset.
AI enhances creativity instead of replacing it.
Originality and voice define effective content.
Thought leadership and community drive influence.
Unbundled tools give marketers more control and precision.
B2B success depends on standing out, not scaling up.
Chapters
00:00 Introduction
02:00 The Saturnalia Experience: Hospitality Meets Marketing
04:30 The State of B2B Marketing
06:00 The Era of Unbundled ABM
09:00 The Rise of Account-Based CTV and Reddit
12:00 The Imaginarium Stack & UnbundledABM.com
15:00 CEOs as B2B Brand Assets
17:30 LinkedIn, Creators, and B2B Influencers
21:00 Podcasts as a B2B Channel
24:00 AI and the Future of Content Creation
26:30 The Slop Era: Quality Over Quantity in the Age of AI
40:00 Closing Thoughts: The Future of B2B
Learn more about your ad choices. Visit megaphone.fm/adchoices
330 episodes
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