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Episode 145: The current state of digital B2B with Scott Stedman of Imaginarium

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Manage episode 515355367 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.

Takeaways

  • ABM is shifting from single platforms to flexible, modular systems.

  • Distinctiveness matters more than differentiation in B2B.

  • Connected TV and Reddit are new frontiers for account-based marketing.

  • Authentic leadership can be a powerful brand asset.

  • AI enhances creativity instead of replacing it.

  • Originality and voice define effective content.

  • Thought leadership and community drive influence.

  • Unbundled tools give marketers more control and precision.

  • B2B success depends on standing out, not scaling up.

Chapters

00:00 Introduction

02:00 The Saturnalia Experience: Hospitality Meets Marketing

04:30 The State of B2B Marketing

06:00 The Era of Unbundled ABM

09:00 The Rise of Account-Based CTV and Reddit

12:00 The Imaginarium Stack & UnbundledABM.com

15:00 CEOs as B2B Brand Assets

17:30 LinkedIn, Creators, and B2B Influencers

21:00 Podcasts as a B2B Channel

24:00 AI and the Future of Content Creation

26:30 The Slop Era: Quality Over Quantity in the Age of AI

40:00 Closing Thoughts: The Future of B2B

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

330 episodes

Artwork
iconShare
 
Manage episode 515355367 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ari Paparo and Eric Franchi sit down with Scott Stedman, founder and CEO of The Imaginarium, to unpack how business-to-business marketing is changing. They discuss the evolution of account-based marketing, the move toward more flexible and data-driven strategies, and why distinctiveness, not just differentiation, is what makes brands stand out.

Takeaways

  • ABM is shifting from single platforms to flexible, modular systems.

  • Distinctiveness matters more than differentiation in B2B.

  • Connected TV and Reddit are new frontiers for account-based marketing.

  • Authentic leadership can be a powerful brand asset.

  • AI enhances creativity instead of replacing it.

  • Originality and voice define effective content.

  • Thought leadership and community drive influence.

  • Unbundled tools give marketers more control and precision.

  • B2B success depends on standing out, not scaling up.

Chapters

00:00 Introduction

02:00 The Saturnalia Experience: Hospitality Meets Marketing

04:30 The State of B2B Marketing

06:00 The Era of Unbundled ABM

09:00 The Rise of Account-Based CTV and Reddit

12:00 The Imaginarium Stack & UnbundledABM.com

15:00 CEOs as B2B Brand Assets

17:30 LinkedIn, Creators, and B2B Influencers

21:00 Podcasts as a B2B Channel

24:00 AI and the Future of Content Creation

26:30 The Slop Era: Quality Over Quantity in the Age of AI

40:00 Closing Thoughts: The Future of B2B

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

330 episodes

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