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Ramsey McGrory on Reshaping Prisma and the Future of TV Ad Infrastructure

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Manage episode 494363138 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency and brand needs in the age of converged TV.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

308 episodes

Artwork
iconShare
 
Manage episode 494363138 series 3331208
Content provided by Marketecture Media, Inc. and Ari Paparo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketecture Media, Inc. and Ari Paparo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ramsey McGrory, newly appointed President of Prisma at MediaOcean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of MediaOcean’s acquisitions, including Innovid and Protected, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ad ecosystem. Ramsey also reflects on the role of buy-side ad serving today, the integration of AI, and how Prisma is adapting to agency and brand needs in the age of converged TV.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

308 episodes

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