Welcome to Never GTM Alone—the podcast where tech marketing gets personal. Hosted by Rick Currier, founder of PartnerVista and longtime partner marketing strategist, this show cuts through the noise of go-to-market jargon to bring you unfiltered conversations at the intersection of partnerships, technology, and human connection. Whether you’re a partner marketer navigating complex ecosystems, a founder building your first co-sell motion, or a tech exec wondering why sales still doesn’t get i ...
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Rick Currier Podcasts
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Lora Hampton on Rebuilding Global Partner Strategy, Earning Trust, and Going to Market with Purpose
35:00
35:00
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35:00What does it take to rebuild a partner ecosystem from the ground up—across continents, partner types, and industries where failure isn’t an option? In this episode, Rick sits down with Lora Hampton, Director of Partner Marketing at Dragos, to unpack how she helped redefine the company’s global partner strategy in the high-stakes world of OT cyberse…
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Ryan Patel-Francis on AI, Channel Strategy, and Redefining Revenue Marketing
39:51
39:51
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39:51Revenue marketing isn’t just a buzzword — it’s a complete mindset shift. In this episode, Rick sits down with Ryan Patel-Francis, Head of Revenue Marketing at Abnormal Security, to unpack how AI, channel strategy, and team design are reshaping how we go to market. Ryan shares his evolution from field marketing to leading global revenue teams, his l…
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Tricia Olson on Building Partner Relationships, Listening First, and Advocating for Yourself in Marketing
31:33
31:33
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31:33Partnerships don’t scale without trust—and trust doesn’t happen without listening. In this episode, Rick sits down with Tricia Olson, Senior Partner Marketing Manager at Posit, to talk about the art (and grind) of building meaningful alliances with cloud and data partners like AWS, Snowflake, and beyond. Tricia shares why partner marketing is never…
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Carlos Roman on AI Hackathons, Partner Marketing, and Scaling Smarter
27:08
27:08
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27:08By Rick Currier
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How AI Accelerates Partner Marketing w/ Ryan De La Parra
34:14
34:14
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34:14Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates joint GTM—without adding headcount. Ryan shares how he evolved from reseller to ISV marketer, then digs i…
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Turning Executive Dinners Into Pipeline w/ Ami Arad of 6sense
32:34
32:34
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32:34Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers? In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing…
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Ekapat Chareonlarp on AI, Buying Shifts, and Why Digital Marketers Need to Think Like Machines
36:06
36:06
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36:06What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive shake-up happening in marketing, commerce, and partnerships. Ekapat breaks down why we’re moving from search engines to answers…
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Greg Portnoy on Aligning Sales, Marketing, and Partnerships to Win More Deals
31:36
31:36
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31:36When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales—and how AI is making it easier to get there. They unpack why so many joint GTM campaigns fail in…
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Microsoft’s Mo’Shai Gibbs on Creativity, AI, and the Power of Relationships
32:42
32:42
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32:42What makes a great partner marketer? It's not your tech stack. It's not your campaign calendar. It's how well you build trust, how fast you adapt, and whether you actually have a plan—or are just throwing tactics at the wall. In this episode of Never GTM Alone, Microsoft’s Mo’Shai Gibbs cuts through the noise. She shares how she navigates silos, pl…
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Ben Henson on AI for Lead Gen, Interactive Content, and Smarter Pipeline Conversion
28:46
28:46
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28:46In this episode of Never Go To Market Alone, Rick sits down with Ben Henson—B2B lead gen veteran and founder of Peel—to explore how AI is transforming the way we convert leads, deliver content, and engage buyers. From his early days at TechTarget and Integrate to launching Peel’s AI-powered content tools, Ben shares what’s broken in traditional lea…
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Tukan Das on Startup Growth, AI Tools for Marketers, and the Power of Community
34:27
34:27
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34:27What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with Tukan Das, founder of Gia and former CEO of LeadSift, to explore the real-world challenges of scaling a Saa…
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Kathryn Rose on Fixing MDF, Building Community, and Writing the AI Playbook for Channel Marketers
31:47
31:47
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31:47Kathryn Rose didn’t set out to build a movement—she just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in the space. In this episode, Kathryn dishes with Rick about how it all came together: the scrappy beginnings…
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From Print Ads to PartnerVista: Hondo Lewis on Partner Marketing, Startups & Betting on Yourself
29:31
29:31
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29:31In this energizing episode, Rick Currier welcomes Hondo Lewis—newly minted President and Co-founder of PartnerVista—for a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From his early days hustling in local print advertising to leading sales at IDG and launching his own consultancy…
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From White Papers to Workshops: Partner Marketing That Actually Converts with Christina Carstensen
38:40
38:40
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38:40Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why …
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Brussels Sprouts and BANT: Why Lead Gen Needs a Makeover with Matt Levine
36:06
36:06
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36:06What do BANT, Brussels sprouts, and broken nurture streams have in common? According to Matt Levine of LeadScale, they’ve all gotten a bad rap—but the real problem isn’t the ingredients, it’s the recipe. In this lively episode recorded in Santa Cruz, Rick Currier and Matt dive into the evolving world of B2B lead gen: what’s broken, what’s working, …
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How to Make Tech Partnerships Actually Work with Mike Mahoney
33:18
33:18
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33:18Mike Mahoney of Tanium joins Rick to break down the art (and grind) of partner marketing at scale. From co-building GTM plans that don’t gather dust, to aligning sales teams that usually just toss leads over the fence, Mike shares how he juggles product, partner, and field enablement—while still finding time to unplug on his sailboat. Plus, a real …
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The Leap to Fractional Leadership with Angela Salerno
40:41
40:41
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40:41What happens when a seasoned partner marketer leaves the safety of full-time roles to dive into the wild world of fractional leadership? In this candid, zero-prep conversation, we catch up with Angela Salerno over a glass of Chardonnay to unpack the mindset, motivation, and meaning behind her leap into consulting. From partner-first philosophies to…
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From Buzzword to Business Driver: How AI Is Actually Getting It Done with Shawn Mills
31:39
31:39
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31:39AI isn’t just a buzzword—it’s the next frontier of business transformation. In this episode, Rick Currier welcomes Shawn Mills, CEO of Pisteo, for a refreshingly real and deeply insightful conversation on how AI is actually being adopted inside today’s organizations. Shawn shares war stories from the field—how he’s helping companies cut decision cy…
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Diversity, Leadership & Owning Your Voice with Carilu Melander
32:12
32:12
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32:12In this heartfelt and high-impact episode, Rick Currier sits down with Carilu Contreras-Melander, Senior Director of Americas Partner Marketing at Zscaler, to explore what it really means to lead with authenticity, courage, and empathy in today’s tech world. From Buenos Aires during political unrest to the boardrooms of AppDynamics, AWS, and Zscale…
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