Revenue marketing isn’t just a buzzword — it’s a complete mindset shift. In this episode, Rick sits down with Ryan Patel-Francis, Head of Revenue Marketing at Abnormal Security, to unpack how AI, channel strategy, and team design are reshaping how we go to market.

Ryan shares his evolution from field marketing to leading global revenue teams, his lessons from MongoDB and Abnormal, and why every marketer should think like a seller. They dive into sales-marketing alignment, AI-driven content automation, and how to make partner marketing actually drive pipeline instead of PowerPoints.

From AI tools that turn white papers into webinars to fitness-themed channel programs that win mindshare, this conversation is packed with insights for anyone building smarter, faster, more human GTM engines.