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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Alex Perry, head of growth at The Romans, and Yvonne Maher, chief growth officer for EMEA at Cognito, are the guests on this week’s Beyond the Noise podcast. How can a UK-based PR agency successfully expand its operations across the globe? PRWeek’s latest Beyond the Noise podcast delves into the topic, looking at the reasons for opening more office…
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Social media experts with experience at LADbible and Great British Memes are the guests on PRWeek’s latest Beyond the Noise podcast. How can brands show that they’re culturally-led on social media, without crossing a line or seeming too corporate? PRWeek’s latest Beyond the Noise podcast delves into the topic, hearing from George Bacon, founder of …
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How can PR pros support a colleague diagnosed with cancer? PRWeek’s latest Beyond the Noise podcast episode discusses this important topic. Our guest this week is Emily Luscombe, who is a partner at sustainability consulting firm ERM, where she leads the strategic communications specialism. She joins PRWeek’s Siobhan Holt (UK deputy editor). Beyond…
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Party conference season is almost upon us – and this week’s episode of PRWeek’s Beyond the Noise podcast looks at why public affairs and comms professionals should get involved. Joining PRWeek UK editor John Harrington are Nick Williams, executive chair of international and public affairs at Burson London; and Katherine Morgan, a partner at DGA Gro…
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What are the biggest opportunities for PR to influence AI search results? PRWeek’s latest Beyond the Noise podcast delves into the topic. Our guests this week are Ashley Wallace Jones, vice president of integrated marketing at PAN Communications; and Paul Stollery, co-founder and creative director at Hard Numbers. Beyond the Noise looks at some of …
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PRWeek’s latest Beyond the Noise podcast looks at the global mergers and acquisitions (M&A) market and the big trends comms professionals should know about. Our guests both work in M&A for major consultancies: Oliver Mann, a partner in Kekst CNC’s London office, and Finlay Donaldson, associate partner at H/Advisors Maitland. They join PRWeek journa…
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How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out. Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor). Beyond the Noise looks at some of the biggest issues …
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Esteemed entertainment PR figures Alan Edwards and Richard Dawes are the guests on this week’s Beyond the Noise podcast. This week, PRWeek sits down with Alan Edwards, founder of Outside Organisation – who has handled PR for David Bowie, Prince, Michael Jackson and The Spice Girls – as well as Richard Dawes, managing director and co-founder of DawB…
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Sarah Waddington, the new chief executive of the PRCA, discusses her plans for the trade body in the latest episode of PRWeek’s Beyond the Noise podcast. Waddington speaks to PRWeek UK editor John Harrington after moving to the chief executive role earlier this month, following six months as interim CEO. Beyond the Noise looks at some of the bigges…
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Ahead of the UEFA women’s Euros final between England and Spain, PRWeek speaks to Lisa Parfitt, former managing director of Engine Sport, who is now co-founder of The Space Between, a creative marketing agency specialising in sport and entertainment. Parfitt is also a director at Women in Football, an organisation that is driving gender equality in…
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Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform. Our guest is Jack Storry, head of corporate at Boldspace and author of the first Reputation Hits and Misses of the Week column – PRWeek’s new series examining who has handled their repu…
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PRWeek’s first Transparency Report has got a lot of people talking this week. The report gives a star rating to every agency in the PRWeek UK Top 150 based on the level of disclosure about parental leave policies, whether they are living wage employers, and also gender and ethnicity pay gaps. Joining the podcast are Katie Eborall, head of north for…
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What’s it like making the move from agency-side to an in-house role? That’s the topic of PRWeek’s latest Beyond the Noise podcast episode. This week, we hear from two leading in-house communications professionals about their experiences moving from agency to in-house roles. Our guests are Alice Jenkins-Bruce, director of communications and content …
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Transparency - around salaries and parental leave policies at PR agencies - is the theme of PRWeek’s latest podcast. PRWeek UK editor John Harrington and deputy editor Siobhan Holt are joined by Elena Lewis, data editor at PRWeek and sister title Campaign, to look at the big trends based on recent research. Beyond the Noise looks at some of the big…
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What’s it like looking for jobs in PR at the moment? That’s the topic of PRWeek’s latest Beyond the Noise podcast episode. This week we hear from two people with recent experience of the PR job market from the point of view of candidates. Our guests are Deekshima Khanna, who is about to complete an MA in Public Relations at the University of Salfor…
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With campaigns by PR agencies picking up fewer awards at the International Festival of Creativity than last year, PRWeek journalists Danny Rogers, John Harrington and Siobhan Holt look at why that might be. Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download the podcast via Apple, Spotify, or listen on your favouri…
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With Cannes Festival of Creativity , PRWeek speaks with a creative director about the value of industry awards, and how the rivalry between PR and advertising has evolved. This week on Beyond the Noise, we hear from Ottilie Ross, creative director at PR agency Mischief. Ross – who also has experience at The Romans, Halpern and Milk & Honey – shares…
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The recent acceleration in CEO and MD departures and arrivals at major UK PR agencies is examined in PRWeek’s latest Beyond the Noise podcast. The past few weeks have seen changes at the top of the UK or EMEA operations of big agencies including Edelman, MSL, FTI, Weber Shandwick, FleishmanHillard and Hotwire. Joining PRWeek’s Siobhan Holt and John…
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This week on Beyond the Noise, we hear from Pitch Marketing Group founder and chief executive Henry Chappell, who discusses why FIFA World Cup 26 looks set to eclipse all previous global sporting events, according to a new report from the sports marketing agency. Beyond the Noise looks at some of the biggest issues affecting comms and PR. Download …
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This episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured: Frank X. Sh…
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Two shortlisting jurors for this year's PR category at Cannes Festival of Creativity are the special guests on today's episode of Beyond the Noise. This week on Beyond the Noise, we hear from Sarah Hargrave, EMEA chief executive of Porter Novelli; and Nina Pickup, former head of creative strategy at Salterbaxter – both of whom are shortlisting juro…
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Based on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this link To find information …
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Speaking to a PRWeek editor-in-chief Danny Rogers at PR360 last week, Simon Lewis and David Yelland discuss their comms careers and the biggest things they’ve learnt about the sector - and about podcasting. Lewis and Yelland are among the experienced figures in UK comms and media. The former was director of comms for Prime Minister Gordon Brown, Vo…
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The latest episode of the Beyond the Noise podcast features PRWeek journalists Danny Rogers (editor-in-chief), Siobhan Holt (news editor), Eliza Wiredu (reporter) and Evie Barrett (senior reporter) as they dissect the two-day PR360 event. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via …
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Eli Williams of Day One Agency joins the conversation to unpack findings from the agency’s latest report, Gen Z: Life, Actually. The study challenges common assumptions about Gen Z and reveals a generation that’s more multifaceted—and in some ways, more traditional—than many marketers assume. Through the lens of public relations and cultural insigh…
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What is the PR recruitment market like at the moment – and what do comms employers want from candidates? PRWeek UK’s latest podcast takes a look. This week’s episode of the Beyond the Noise podcast features Mary Harding, joint chief executive of Tangerine Comms, and Jenny Pape, head of talent and development at Blurred. Pape also helps recruit on b…
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What's the best way to handle comms when a cyber attack hits? PRWeek UK's latest podcast takes a look. With recent attacks on well-known UK retailers Marks & Spencer, the Co-op and Harrods, the Beyond the Noise podcast delves into the issue with two expert guests. Beyond the Noise looks at some of the biggest issues affecting communications and PR.…
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With the Top 150 now live, PRWeek journalists Danny Rogers (editor-in-chief) and Siobhan Holt (news editor) discuss the big themes from the project, which includes the annual ranking of the UK’s 150 biggest comms consultancies by revenue. Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via …
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A "swing away from Trump" may be beginning, former White House communications director Ben La Bolt tells PRWeek's Beyond the Noise podcast. What are the lessons for comms? As Trump completes his first 100 days in office, PRWeek catches up with La Bolt, who was director of comms under President Biden from 2023 until last year. Beyond the Noise looks…
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Fred Cook kicks off a timely conversation on the future of public relations—through the lens of generational differences and shared experiences. The episode unpacks key insights from the USC Center for PR’s 2025 Global Communication Report: Mind The Gap, which examines how four major forces—AI, hybrid work, media evolution, and polarization—are res…
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Client-agency relationships, acquisitions and how agencies are really using AI – these are among the topics discussed in PRWeek UK’s latest podcast. This week’s edition of Beyond the Noise features insights from the PRWeek UK Top 150 questionnaire, which asked comms consultancies about a range of issues affecting their businesses. Click here to acc…
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How do you handle the communications strategy for a company merger? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week are PRWeek reporter Eliza Wiredu and Andi Donovan, head of communications at Vodafone, alongside Mandy Sharp, founder and CEO of Tin Man Communications. Beyond the Noise l…
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Burghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for student…
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PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City. Beyond the Noise looks at some o…
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How have PR agencies adapted to April’s tax increases and other cost rises? How do they feel about current trading generally? PRWeek UK’s Beyond the Noise podcast takes a look. PRWeek journalists John Harrington (UK editor), Siobhan Holt (news editor) and Evie Barrett (senior reporter) delve into PRWeek UK’s latest Top 150 Monthly Trading Tracker t…
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What are the benefits and challenges of running a PR agency outside London? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK news editor Siobhan Holt this week is Charles Tattersall, executive chairman, and Martin Currie, chief executive from Citypress in Manchester; alongside Jane Ainsworth managing director of Birmingha…
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Faryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the inc…
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What’s ahead for ESG in the Trump era, and beyond? That’s the topic of PRWeek UK’s latest Beyond the Noise podcast. Joining UK editor John Harrington this week is Mo Hussein, president, UK public and government affairs, at Edelman; and Andrew Adie, MD, strategy and corporate communications and head of purpose and sustainability, at SEC Newgate. Bey…
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Hugh Taggart talks about his first year as FleishmanHillard’s UK chief executive, plus the latest on the Omnicom-IPG deal, new business opportunities in 2025 and more, in the latest PRWeek podcast. FleishmanHillard’s UK CEO Hugh Taggart, previously Edelman’s co-CEO for the UK and Ireland is the focus of the latest episode of Beyond the Noise. Beyon…
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The PRWeek editorial team review the newly launched 2025 Power Book, discussing how big it's become, preparations for the party and some of the (often surprising) answers given by leading comms professionals this year. The Power Book, which lists the most influential people working in UK communications today, went live this week. Click here to acce…
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YouTube sensation turned brand marketer Josh Pieters is the special guest on this week’s episode of PRWeek’s Beyond the Noise podcast. Having amassed 1.5m subscribers on his YouTube channel – by pranking the likes of Katie Hopkins, Carol Baskin, Anne Widdicombe, and Molly Mae Hague – Josh Pieters discusses his formula for internet fame. Now creatin…
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The rollback on diversity, equity and inclusion (DEI) by big corporations is the subject of PRWeek’s latest Beyond the Noise podcast. Joining the podcast this week are Avril Lee, head of health and wellness, Europe, at Zeno Group, and chair of the DEI Network at the CIPR; and Zaiba Malik, director of Coppergate Communications and an author, crisis …
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Nicola Matthews discusses success that Tony’s has had with disruptive PR campaigns, including its hijacking of the recent Cadbury’s ‘Made to share’ work. She talks about Valentine’s Day campaigns, and how important wider calendar hooks are as part of the PR strategy for an up-and-coming brand. Beyond the Noise looks at some of the biggest issues af…
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How prepared is UK PR for the AI revolution? PRWeek’s latest Beyond the Noise podcast episode takes a look. Our guests this week have been looking at that question as part of a major study: Jo Sutherland, MD at comms agency Magenta Associates; and Dr Tanya Kant, senior lecturer in media and cultural studies (digital media) at the University of Suss…
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What does DeepSeek's dramatic entry to the AI market mean for the comms industry - and should PR professionals embrace the platform? PRWeek's Beyond the Noise podcast takes a look. The latest episode features guest Erin Lanuti, chief innovation officer at Omnicom PR Group (OPRG), who has been leading AI policy at the division whose agencies include…
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Warning: this article and podcast contains references to suicide. How do you create a compelling Mental Health campaign? As part of PRWeek’s Mental Wellness month, the latest podcast discusses mental health in PR – from the perspective of PR pros taking care of themselves, and the campaigns PR teams produce to help raise awareness. This episode of …
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What do comms leaders think of WPP’s decision to mandate staff to work a minimum of four days a week in the office? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. WPP’s decision to mandate that employees work in the office four days a week, Edelman’s 2025 Trust Barometer, and Trump’s second Inauguration are among the t…
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How do you create award-winning campaigns? PRWeek’s latest podcast examines the campaign creation process from the perspective of both the client and the agency. This episode of Beyond the Noise features Anna Knowles, director of PR and corporate affairs at easyJet, and Sam Corry, managing director of creative agency Taylor Herring. Beyond the Nois…
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What’s in store for the industry in 2025? That’s the focus of the latest episode of PRWeek’s Beyond the Noise podcast. Gazing into their crystal balls this week are Jo Grierson, managing director at MSL UK, and Warren Johnson, founder and CEO of W Communications. Beyond the Noise looks at some of the biggest issues affecting communications and PR. …
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As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more. A production…
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