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How to pitch to journalists in 2025 – PRWeek podcast

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Manage episode 500113074 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out.


Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor).


Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.


On this week’s podcast, the journalists discuss how their roles have changed in recent years, including the decline of print and the impact of artificial intelligence.


They talk about what they like, and don’t like, about how comms pros handle media relations in 2025. Topics covered include how they like to be contacted; the importance of speedy responses and subject-area expertise; the use of embargoes; and how AI is being used.


The trio offer their top tips for PR professionals to work well with journalists. They also give predictions for the future of the media.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

218 episodes

Artwork
iconShare
 
Manage episode 500113074 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How can PR pros work better with journalists? PRWeek’s latest Beyond the Noise podcast episode finds out.


Our guest this week is Steph Spyro, deputy political editor and environment editor at the Daily Express, who joins PRWeek’s John Harrington (UK editor) and Evie Barrett (deputy news editor).


Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.


On this week’s podcast, the journalists discuss how their roles have changed in recent years, including the decline of print and the impact of artificial intelligence.


They talk about what they like, and don’t like, about how comms pros handle media relations in 2025. Topics covered include how they like to be contacted; the importance of speedy responses and subject-area expertise; the use of embargoes; and how AI is being used.


The trio offer their top tips for PR professionals to work well with journalists. They also give predictions for the future of the media.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

218 episodes

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