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Cyber attack comms: 'We were rabbits in headlights'
Manage episode 482749030 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What's the best way to handle comms when a cyber attack hits? PRWeek UK's latest podcast takes a look.
With recent attacks on well-known UK retailers Marks & Spencer, the Co-op and Harrods, the Beyond the Noise podcast delves into the issue with two expert guests.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Our guests this week include someone with first hand experience of a cyber attack at their organisation. Jack Richards is global head of integrated & field marketing at Onclusive, the media monitoring company that encountered a cyber-security incident in February 2024.
Our other guest is Charlotte McGill from Burson UK’s Crisis Team, who has advised clients on cyber attacks.
Speaking to PRWeek UK editor John Harrington, Richards discusses how Onclusive reacted when the cyber attack hit, how the company's approach changed over time, and what, in hindsight, Onclusive should have done differently.
"We were running on instinct rather than data a lot of the time," he states, and explains how Onclusive changed its crisis comms plan after the incident.
McGill and Richards talk more broadly about the importance of being prepared for a cyber attack, and getting buy-in from the senior leadership about the vital role played by comms.
They emphasise the need to keep stakeholders informed while not being too hasty with announcements. The issue of who at an organisation is the best to 'front' the response is also discussed.
The duo end by offering their top tips for handling comms during a cyber attack.
Hosted on Acast. See acast.com/privacy for more information.
190 episodes
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Manage episode 482749030 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What's the best way to handle comms when a cyber attack hits? PRWeek UK's latest podcast takes a look.
With recent attacks on well-known UK retailers Marks & Spencer, the Co-op and Harrods, the Beyond the Noise podcast delves into the issue with two expert guests.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Our guests this week include someone with first hand experience of a cyber attack at their organisation. Jack Richards is global head of integrated & field marketing at Onclusive, the media monitoring company that encountered a cyber-security incident in February 2024.
Our other guest is Charlotte McGill from Burson UK’s Crisis Team, who has advised clients on cyber attacks.
Speaking to PRWeek UK editor John Harrington, Richards discusses how Onclusive reacted when the cyber attack hit, how the company's approach changed over time, and what, in hindsight, Onclusive should have done differently.
"We were running on instinct rather than data a lot of the time," he states, and explains how Onclusive changed its crisis comms plan after the incident.
McGill and Richards talk more broadly about the importance of being prepared for a cyber attack, and getting buy-in from the senior leadership about the vital role played by comms.
They emphasise the need to keep stakeholders informed while not being too hasty with announcements. The issue of who at an organisation is the best to 'front' the response is also discussed.
The duo end by offering their top tips for handling comms during a cyber attack.
Hosted on Acast. See acast.com/privacy for more information.
190 episodes
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Similar to Beyond the Noise - the PRWeek podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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continue reading
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