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How are AI influencers disrupting PR?

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Manage episode 476061857 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify.

Our guests examine the rise of AI influencers – virtual personalities built, managed and controlled by specialist coding teams – and what they mean for the future of influencer marketing.

Speaking to PRWeek UK senior reporter Evie Barrett, Davey and Lowe discuss the benefits of working with an AI influencer over a human, as well as the ethical challenges that arise.

They look at consumer attitudes towards these virtual personas, and offer advice to comms professionals wanting to introduce AI influencers into their brand campaigns.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

192 episodes

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iconShare
 
Manage episode 476061857 series 1563495
Content provided by PRWeek Podcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRWeek Podcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

PRWeek dissects the phenomenon of digitally-generated influencers, and how they’re being used by brands, in the latest Beyond the Noise podcast. Joining the podcast this week are Lewis Davey, founder of Idea Farm and co-founder of AI influencer talent management agency Pixel; and Mark Lowe, co-founder of Third City.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify.

Our guests examine the rise of AI influencers – virtual personalities built, managed and controlled by specialist coding teams – and what they mean for the future of influencer marketing.

Speaking to PRWeek UK senior reporter Evie Barrett, Davey and Lowe discuss the benefits of working with an AI influencer over a human, as well as the ethical challenges that arise.

They look at consumer attitudes towards these virtual personas, and offer advice to comms professionals wanting to introduce AI influencers into their brand campaigns.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

192 episodes

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