Behind every brand is a person. We share their unheard stories as their journeys unfold. Brand in the Making is a raw, unscripted podcast featuring founders, creators, and thought leaders who are building something meaningful. These are the voices you haven’t heard yet—captured in real time, before the headlines. Each episode takes you inside the process: the sparks, the setbacks, and the strategies that shape personal brands and breakout businesses. If you're curious about what it takes to ...
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Jonathan Tasman Podcasts
Longform interviews with key opinion makers about the New Zealand economy
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Reinventing the Symphony with Keith Elder – Brand in the Making Ep. 12
34:38
34:38
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34:38Keith Elder, CEO of the Grand Rapids Symphony, shares how innovation, risk-taking, and community connection are keeping classical music alive and thriving. From orchestras collaborating with hip-hop artists to Beethoven in a ballpark during COVID, Keith reveals the bold moves redefining what a symphony can be—and why music is essential for healing …
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AI That Fixes Medical Billing with John Vandervest – Brand in the Making Ep. 11
19:28
19:28
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19:28John Vandervest, co-founder of Decimal Code, shares how an internal research project at Michigan Medicine turned into a startup revolutionizing medical billing with AI. From discovering massive revenue leaks to navigating long healthcare sales cycles and joining Techstars, John reveals the scrappy journey of bringing AI-powered accuracy to one of t…
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Building the Uber of Housekeeping with Chris Randall – Brand in the Making Ep. 10
23:45
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23:45Chris Randall left a safe corporate job and, without a degree, launched Sweep LLC—an on-demand cleaning platform that makes booking a cleaner as easy as ordering pizza. From surviving a pandemic launch to creating a transparent, gamified marketplace for cleaners, Chris shares how he’s transforming home services and giving cleaners the respect and e…
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Reinventing Hiring with AI – Brano Vargic of Talent Square – Brand in the Making Ep. 9
28:35
28:35
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28:35Brano Vargic shares how Talent Square is disrupting hiring with a platform he calls the “Shopify for job ads.” In just eight minutes, anyone can launch a fully-optimized recruitment campaign—no marketing expertise needed. Brano also opens up about his entrepreneurial journey, from container homes for glamping to the barefoot shoe movement, and how …
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PR Secrets with Ryan Gajewski – Brand in the Making Ep. 8
28:36
28:36
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28:36Ryan Gajewski of Truscott Rossman reveals how public relations is evolving in a world of shrinking newsrooms, fast-moving tech, and AI-driven search. From storytelling vs. spin to why every piece of media is “earned,” Ryan shares bold takes on reputation, content, and leading PR strategy in today’s attention economy. Chapters: (00:00) Welcome & Int…
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Starting Over After 25 Years with Scott Hays – Brand in the Making Ep. 7
22:05
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22:05After 25+ years in executive roles, Scott Hays hit reset. In this raw and unfiltered conversation, Scott shares what it’s really like to leave corporate life behind, battle imposter syndrome, and start fresh as an entrepreneur. If you’ve ever wondered whether it’s too late to reinvent yourself—this episode is your answer. Chapters: (00:00) Welcome …
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Behind the Mic with Jonathan & Lauren – Brand in the Making Ep. 6
12:59
12:59
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12:59Jonathan and Lauren flip the script to share the untold story of Think Tank and how Brand in the Making was born. From spontaneous podcast ideas to inspiring founder stories, they reveal why every leader is a brand in progress—and how this series aims to capture the raw, real process of building something that matters. Chapters: (00:00) Welcome & T…
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Fixing Tech Waste with George Mitri – Brand in the Making Ep. 5
35:03
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35:03What really happens to your old devices? George Mitri of 2DaLoop exposes the shocking truth behind tech waste—from silver bricks to abandoned servers—and shares how his startup is reinventing the supply chain through circular economy models and material reclamation. This episode will change how you think about sustainability and your role in solvin…
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Building a Human-First Marketing Agency – Brand in the Making Ep. 4
21:59
21:59
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21:59Tej Yale shares how he built Think Impact on the belief that relationships come before transactions. From launching a full-service marketing firm straight out of his MBA to integrating AI tools and starting a nonprofit, Tej breaks down his 50/50 content strategy, his favorite campaign win, and what he sees coming next in digital marketing. Chapters…
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How Brutal Honesty Misses the Mark – Brand in the Making Ep. 3
41:24
41:24
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41:24Ken Bogard and Grace Gavin dive deep into what real communication looks like in leadership. They share the emotional backstory behind Know Honesty, explain why “brutal honesty” is the wrong goal, and introduce a better path: 100% honesty paired with 100% openness. Plus, they break down how to deliver feedback with love, not fear. Chapters: (00:00) …
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From Corporate Grind to Creative Freedom – Brand in the Making Ep. 2
31:45
31:45
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31:45Chelsea Hartner opens up about her leap from corporate marketing to building a life rooted in creativity and authenticity. She shares the mindset shift that helped her stop chasing external success and start designing a brand that actually feels like her. If you’ve ever felt stuck in someone else’s version of success, this one’s for you. Chapters: …
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How a Living Room Brand Hit NY Fashion Week – Brand in the Making Ep. 1
23:28
23:28
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23:28Jill Fox shares how her mom’s hand-sewn leotards launched a brand that's still thriving 40 years later. From humble beginnings in Michigan to walking the runway at New York Fashion Week, Jill reveals how Foxy’s stayed authentic, embraced bold designs, and evolved into a lifestyle brand—all while spotlighting the next generation of confident creator…
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David Mahon: China, a country 'full of DeepSeeks,' now sees NZ as 'a country of diplomatic infidelity'
37:58
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37:58Prime Minister Christopher Luxon visiting India before China could be seen as an insult in China, Beijing-based New Zealander David Mahon says. But he says China's recently announced strategic partnership with the Cook Islands, through which NZ was kept in the dark, shouldn't be viewed as insult to, or provocation of, NZ. Mahon, who is Managing Dir…
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Nicola Willis: Growing the economy without spending
29:10
29:10
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29:10Stats NZ’s final data release for the year revealed the economy has been shrinking at its fastest rate in three decades. While this may not be a very Merry Christmas, there is still hope for a Happy New Year. Treasury, the Reserve Bank, and most economists expect growth to resume in 2025 as interest rates fall. Consumer spending should pick back up…
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Andrew Coleman: Swapping NZ's gas guzzling Holden government retirement income system for an EV
1:04:41
1:04:41
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1:04:41The Government could run a second retirement income scheme alongside NZ Superannuation as part of a transition to a new system, but according to Andrew Coleman, this couldn't be done without an increase in taxes on older people, or more general tax increases. Fresh from his 13 part interest.co.nz series on NZ's government retirement income system a…
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John Lyon: Why New Zealanders should be grateful insurers remain committed to their country
43:27
43:27
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43:27New Zealanders should be grateful insurance companies remain committed to New Zealand given the country's risk exposure, John Lyon of Ando Insurance says. In the latest episode of the Of Interest podcast I asked Lyon how well general insurers are serving New Zealanders, how competitive the market is, and how the public should judge strong financial…
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Murray Harris: The case for higher KiwiSaver contributions
22:20
22:20
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22:20Milford Asset Management’s head of KiwiSaver says KiwiSaver – the country’s voluntary retirement savings scheme which is in its 17th year – is a teenager that’s about to head into adulthood. “I think it's the right time to have the discussions we were having at the [Financial Services Council] Conference. By and large, providers are pretty well ali…
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Jonathan Shapiro: Why the integrity of bond markets on both sides of the Tasman is at stake
29:57
29:57
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29:57The integrity of bond markets on both sides of the Tasman is at stake as regulators probe issues of potential market manipulation, Australian Financial Review senior reporter Jonathan Shapiro says. Shapiro is covering the Australian Securities and Investments Commission (ASIC) probe of the ANZ Group's role in a A$14 billion 2023 Australian governme…
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Pierre van Heerden: How it costs twice as much to set up a supermarket in NZ than Australia
25:25
25:25
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25:25Grocery Commissioner Pierre van Heerden wants a third supermarket competitor to set up shop in New Zealand in order to tackle the country’s supermarket duopoly, but reducing the barriers to entry won’t happen overnight. “What we've been told by these players is when they come and they want to open up a large store in New Zealand, the cost to get a …
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Imre Speizer: What to expect from interest rates and the NZ dollar over coming months
36:48
36:48
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36:48With US Federal Reserve Chairman Jerome Powell signalling interest rate cuts ahead, the US dollar's likely to weaken with the Kiwi dollar rising against it, Imre Speizer, Head of NZ Markets Strategy at Westpac Institutional Bank, says. Speaking in a new episode of the Of Interest podcast, Speizer says although the expected central bank interest rat…
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John Small: The 'faster, safer, cheaper' banking experience of the future
24:46
24:46
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24:46The process of growth will be the main benefit from a scaled up Kiwibank, while public acclaim will be a key measure of open banking's success, Commerce Commission Chairman John Small says. Small spoke to interest.co.nz for the latest episode of the Of Interest podcast, which will be published later on Wednesday. The interview came after the Commis…
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Christian Hawkesby: Accurate GDP forecast would’ve altered May RBNZ policy
25:11
25:11
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25:11Deputy Governor Christian Hawkesby says the Reserve Bank's (RBNZ) Monetary Policy Committee might have taken a different stance in May if the economic activity forecasts had been more accurate. In May, forecasts had anticipated 1% GDP growth for the calendar year. But by August, that had been revised to a 0.4% contraction, with a deep decline in th…
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Shannon Barlow: Where the power sits in the labour market
26:32
26:32
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26:32The balance of power in the labour market sits firmly with employers, with a big rise in job applicants over the past year chasing a significantly diminished number of jobs, says Frog Recruitment Managing Director Shannon Barlow. "For our recruitment agency, we're probably experiencing around three to four times the volume of applications compared …
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John Bolton: Who might be attracted to shoebox apartments and why
30:10
30:10
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30:10The Government's push to have more apartments, including shoebox apartments, built should be welcomed over time by a range of buyers including first home buyers, property investors and retirees, suggests John Bolton, founder of mortgage broker, lender and savings product provider Squirrel. Speaking in a new episode of interest.co.nz's Of Interest p…
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Steven Hail: Transforming the discussion about government fiscal & economic policy
47:47
47:47
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47:47Mainstream economics courses teach students money is a scarce resource and nature has boundless capacity to be exploited when in fact it's the other way around, argues Modern Monetary Theory (MMT) economist Steven Hail. Advocates say you don't do MMT, rather it's a description of how the monetary system works. And countries like New Zealand, where …
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Will Carnachan of Aotea Asset Management unpacks the NZ private credit scene
41:14
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41:14New Zealand's nascent private credit industry could account for up to 5% of business lending to operating companies over time, suggests Aotea Asset Management (AAM) executive director Will Carnachan. AAM, which launched three years ago, is a corporate debt fund manager organising wholesale investorsto contribute to direct secured loans to businesse…
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Nick Tuffley: Why did ASB and RBNZ change their mind about rate cuts?
29:42
29:42
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29:42The Reserve Bank surprised the market on Wednesday by dropping hints it was open to cutting rates sooner than planned, due to signs the economy was getting too weak. While the tone shift was unexpected, the central bank was reacting to the same data which had caused ASB’s economics team to change their own interest rate forecast the week prior. Nic…
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Stephen Jacobi: The US is a riskier trade partner than China
35:03
35:03
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35:03New Zealand exporters to the United States might be at greater risk of being disrupted than those exporting to China, according to one trade expert. Despite talk about the need to diversify away from China due to geopolitical differences, it may be the United States that hits Kiwi businesses with tariffs intended to shut them out. Stephen Jacobi, t…
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James Foster - the New Zealand EV, or 'batteries on wheels', scene
47:44
47:44
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47:44The first New Zealand and international wave of electric vehicle (EV) uptake is probably over, with cheaper cars and better public charging infrastructure required for further major growth in the uptake of these "batteries on wheels," says James Foster. In a new episode of interest.co.nz's Of Interest podcast, Foster, who runs the EVDB website, say…
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Cameron Bagrie: Why and how the pricing of risk versus the taking of risk by banks needs to change
26:49
26:49
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26:49Ask Cameron Bagrie how to improve business and rural banking and some words reoccur in his answers. Three of them are "risk", "productivity", and "bankability." With two parliamentary select committees set to hold an inquiry into banking competition, the business and rural banking markets will feature, unlike in the Commerce Commission probe into c…
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Fiona Hall & Martin Dilly: Frustrations with & war stories from the world of anti-money laundering compliance
47:11
47:11
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47:11By Gareth Vaughan How seriously is the public sector taking the fight against money laundering and terrorism financing? This question comes up in a new episode of interest.co.nz's Of Interest podcast, featuring barrister and solicitor Fiona Hall and anti-money laundering auditor and consultant Martin Dilly. In a recent article the two raised concer…
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Kylie Walker: What the mission-driven Future Made in Australia approach is & what it could mean
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29:32The Australian Government's a Future Made in Australiainitiative could attract skilled migrants and potentially investment and entrepreneurs from New Zealand, and ultimately be a catalyst for a much more sustainable future, says Kylie Walker, the CEO of the Australian Academy of Technological Sciences & Engineering. In last month's budget, Prime Mi…
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Geof Mortlock: Problems with NZ's depositor compensation scheme & bank failure tools
38:20
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38:20The fund backing New Zealand's incoming depositor compensation scheme is going to be small, it's going to take a long time to reach its target level, and the lack of depositor preference in the scheme is a mistake, according to a deposit insurance expert. Geof Mortlock, an international financial regulatory consultant who does work for the Internat…
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Shamubeel Eaqub: Why institutional landlords should be better for renters than 'accidental' landlords
38:00
38:00
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38:00Renting in New Zealand today is more difficult than a decade ago, with fewer properties available, rents continuing to increase, and the quality of rental properties not much better, Shamubeel Eaqub says. However, the economist and co-author of the 2015 book Generation Rent, rethinking New Zealand's priorities, says it's not all bad news. Speaking …
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Jennifer Wilkins: making the case for degrowth
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33:27With economic growth no longer producing benefits seen in the past such as raising living standards for the middle class, and human activity having exceeded some planetary boundaries, it's time to embrace degrowth, argues Jennifer Wilkins. Wilkins is a researcher and advocate on sustainability in business with a focus on degrowth. In a new episode …
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Andrew Dentice on the competition, innovation & societal benefits of open banking, & its marketing problem
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33:24For open banking to really grab people's attention the focus needs to be on the services it can enable, rather than the technology behind it, says Andrew Dentice. In the latest episode of interest.co.nz's Of Interest podcast, Dentice, a technology lawyer and partner at HudsonGavinMartin, discusses the data sharing that enables open banking, what op…
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Barbara Edmonds: Rehabilitating Labour's economic credibility after the cost of living crisis
22:40
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22:40Finance spokesperson Barbara Edmonds says a re-elected Labour Government would have been willing to expand its planned public sector cuts to protect key programmes. The tax lawyer turned MP spoke on Interest.co.nz’s Of Interest podcast about the Coalition’s fiscal policy and her role in rebuilding the Labour Party after its election defeat. Part of…
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Tim Grafton: 12 years at the coalface of the insurance industry
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37:35The departing Chief Executive of the Insurance Council of New Zealand says if Wellington is hit with an earthquake on a similar scale to the Canterbury quakes, it would “raise some questions” on whether NZ insurers would be able to continue to purchase reinsurance at an affordable cost. “I think reinsurers would still be there. But the ability to p…
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John Small: The Commerce Commission's recipe to tackle the banking oligopoly
28:36
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28:36In five years' time we would see things we can't imagine today if the Government adopts the Commerce Commission's recommendations to boost competition for personal banking services, Commission Chairman John Small says. Speaking about the Commission's draft report from its banking market study in the latest episode of interest.co.nz's Of Interest po…
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Patrick Watson: US voters 'living in their own realities' including on the economy
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29:57With a United States presidential election looming in November, Patrick Watson, Senior Economic Analyst at Mauldin Economics, says it's difficult to say what the key economic battleground will be because many voters are "living in their own realities." Speaking in a new episode of interest.co.nz's Of Interest podcast, Watson says there's not a grea…
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The "cheer squad" make it hard to have a proper debate on housing, especially when looking to address the question of what we want from the housing market from a public policy perspective. So says Cameron Murray, Chief Economist at Fresh Economic Thinking, a new Australian think-tank. In the latest episode of interest.co.nz's Of Interest podcastMur…
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David Mahon: China's post-Covid hangover, NZ flirting with joining AUKUS & more
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34:39China's economy remains mired in a post-Covid hangover like much of the rest of the world, but the technology, catering and tourism sectors are encouraging, according to David Mahon. Mahon, the Beijing-based Managing Director of Mahon China Investment Management, spoke to interest.co.nz in the latest episode of our Of Interest podcast. The relative…
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Andrew Bayly: The select committee banking inquiry, Statistics NZ's challenges & more
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35:50The coalition government's select committee banking inquiry could look at how to encourage banks to lend more to "productive" sectors of the economy rather than having such a big focus on "unproductive" housing lending, Commerce and Consumer Affairs Minister Andrew Bayly says. The National-NZ First coalition agreement says the government will estab…
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Geoff Cooper: Changing the perceptions of infrastructure planning to dynamic from bureaucratic
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40:50New Zealand should be working towards a 100-year planning horizon when it comes to infrastructure, and viewing planning as "an exercise in dynamism and inquisition" rather than a "bureaucratic exercise." That's the view of Geoff Cooper, General Manager of Strategy at the New Zealand Infrastructure Commission. Speaking in interest.co.nz's Of Interes…
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Jarrod Kerr: Why the RBNZ should move away from its 'overly hawkish commentary'
30:53
30:53
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30:53Although the war on inflation is being won, there are still battles to come and it's too soon to expect Reserve Bank interest rate cuts, says Kiwibank Chief Economist Jarrod Kerr. Speaking to interest.co.nz for the first 2024 episode of our Of Interest podcast, Kerr says the cost of living crisis is improving for households and businesses. "We are …
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Rod Oram: The key test ahead now COP28 has agreed to a transition away from fossil fuels
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39:02Following COP28's call for a transition away from fossil fuels, a key test will be how quickly a rethink of the market capitalisation of oil and gas companies starts emerging, says Rod Oram. Fresh from attending COP28 in Dubai, Newsroom journalist Oram spoke to interest.co.nz for the latest episode of our Of Interest podcast. COP28, or the 28th mee…
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Stephen Toplis: Why the worst of the economic downturn is still to come
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36:08By Gareth Vaughan The first-half of 2024 is likely to be tough with rising unemployment and more businesses failing as the economy "bounces along the bottom," says BNZ Head of Research Stephen Toplis. In a new episode of interest.co.nz's Of Interest podcast, Toplis delves into the swathe of domestic economic data from the past week including Gross …
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Adrian Orr: Doing whatever it takes to achieve low and stable inflation, and his ideal scenario for monetary policy in a year's time
34:47
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34:47Reserve Bank Governor Adrian Orr says he's "extremely confident" the world is heading back to a period of low inflation, saying the central bank is prepared to do "whatever it takes" to achieve its mandate of low and stable inflation. Speaking in in the latest episode of interest.co.nz's Of Interest podcast, Orr talks about the reaction from financ…
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John Ballingall: Why the time is ripe for a new trade strategy
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35:18On the 22nd of November, while the National Party was putting the finishing touches on its coalition agreement, the European Union (EU) ratified a new trade deal with New Zealand. It was the latest in a long line of agreements NZ has struck since 1983, but it could be the last. Speaking in in the latest episode of interest.co.nz's Of Interest podca…
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Kelly Eckhold: Why the RBNZ's increased foreign currency intervention capacity makes sense
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35:04Although trading in foreign exchange markets is inherently very risky, the Reserve Bank (RBNZ) boosting its capacity to do so makes sense both from monetary policy and financial stability perspectives, Westpac New Zealand Chief Economist Kelly Eckhold says. Speaking in in the latest episode of interest.co.nz's Of Interest podcast, Eckhold whoformer…
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