Human-Centered Marketing with Curt and Rob

Brand in the Making by ThinkTank Thought Leadership

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9d ago 22:15

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Curt Kuiper and Rob Monacelli from HUMN dive into how businesses can use human-centered design and StoryBrand frameworks to create marketing strategies that truly connect with customers. They share how to shift from self-focused messaging to solving real customer problems, develop a strong brand script, and align marketing and sales for scalable growth.

Chapters:
(00:00) Introduction to Human-Centered Marketing
(03:45) Why Most Marketing Misses the Mark
(07:30) Focusing on Customer Problems, Not Solutions
(11:50) Brand Scripts and StoryBrand Explained
(17:20) Creating Authentic Brand Voice and Personality
(23:15) Building and Applying Scalable Marketing Plans
(30:10) Choosing the Right Channels for Your Audience
(35:45) Aligning Marketing with Sales for Better Insights
(41:00) First Steps to Human-Centered Design

20 episodes

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