Best Jim Ahlin Podcasts (2025)

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STOP Letting Sales Reps Destroy Your Profit Margins with Austin Watterson 1:05:32

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7h ago1:05:32

1:05:32

Sales reps are making you broke… They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right. In this vi…

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The Hidden Cost of Being a Roofing Owner with Erick Hernandez 1:06:25

14h ago1:06:25

1:06:25

Most reps don’t realize what it really costs to run a roofing company… Everyone wants to be the boss. Make the big money. Call the shots. But no one talks about the real cost — 👉 The stress 👉 The sacrifice 👉 And the leadership it takes to keep the culture strong In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his compa…

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What Roofing Looks Like in 2030 (You’re Not Ready for This) with Adam Sand 1:13:25

2d ago1:13:25

1:13:25

Roofing is about to change forever. And if you’re not paying attention now… you’ll be left behind. In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game: 1️⃣ Capital markets tightening 2️⃣ Private equity consolidatio…

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You Can’t Build a Scalable Roofing Company Alone with Andy Keys 1:07:17

10d ago1:07:17

1:07:17

Andy started FoxHaven Roofing Group while living in a halfway house. Now he’s running a $25M+ company with a team, systems, and real leaders. In this episode, he breaks down: - Why it’s getting harder for the small guy - The hire that changed everything (every roofing company needs this now) - What makes a real GM or Sales Manager (and what doesn’t…

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Automate & Dominate: How Smart Roofers Are Winning the AI Revolution 1:00:42

29d ago1:00:42

1:00:42

AI is taking over. Fast. Some roofers are getting scared. Others are getting rich. In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy. Roz shares the exact tools, workflows, and use cases she’s teaching r…

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Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture with Jason Eustis 1:04:47

1M ago1:04:47

1:04:47

What happens when a true craftsman teams up with private equity? Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture. You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-y…

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900 Reviews in 3 Years?! The Secret Every Roofer Misses with Jon Starry 1:06:13

1M ago1:06:13

1:06:13

By Jim Ahlin

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Bankruptcy, Divorce, and a $13/hr Job… to Roofing Success with Jimmy Fazekas 57:22

2M ago57:22

57:22

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast. In this raw and inspiring episode, Jimmy shares how he: - Lost everything in 2010… - Bounced back in 2017 with Bluewater Exteriors… - Built a 600+ 5-star review company with ALL in-house W2 employees - Used A…

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Why Your Roofing Company Needs a Hard Reset NOW with Martin Shepard 59:27

2M ago59:27

59:27

When things aren’t working in your business… You don’t need a tweak. You need a HARD RESET. In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs. ✅ From building a values-driven company… ✅ To creating a culture of real teamwork (no more lone…

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STOP Hiring Wrong: How to Build a Roofing Team That Lasts with David Dees 1:02:49

2M ago1:02:49

1:02:49

Most roofers hire the wrong people. They’re too quick to say “yes.” And too slow to fire. That’s what David Dees did at first. And it cost him MILLIONS. But then… he fixed it. In this episode, David shares how he went from supply rep at Beacon… To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4…

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From a Friend's Couch to Roofing Empire: Dominating Luxury Markets at 26 57:36

2M ago57:36

57:36

What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months? Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, …

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Fired Up & Broke in 2020—Then They Launched a Multi-Million Dollar Roofing Business with Taylor Miller 54:05

3M ago54:05

54:05

Fired up. Broke. Single mom in 2020. That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again. With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi…

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The Art of Saying No: The Sales Secret 97% of Roofers Miss with Dashaun Bryant 1:00:57

3M ago1:00:57

1:00:57

You’re not losing sales because of price. You’re losing them because you avoid the word “no.” In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything. Dashaun breaks down why “no” is the second-best answer in sales, how to ge…

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Stop Gambling with Your Ad Budget: Become the GC of Your Marketing with Adam Bensman 57:07

3M ago57:07

57:07

Most roofers throw money at marketing and just hope it works. But that’s like putting cash in a slot machine. In this podcast, I’ll show you how to STOP gambling and START building a system that actually works. You’ll learn how to: - Know if your marketing is working - Stop wasting money on junk leads - Measure the 4 numbers that matter most - Thin…

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He Put the Wrong Roof On—Then Turned It Into a Marketing Goldmine with Brett Tesson 1:04:38

3M ago1:04:38

1:04:38

He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off. But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses. And what happened next? That mistake became the best marketing moment his company ever had. In this episode, Brett shares how Tesson Roofing became one …

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The #1 Mistake Roofers Make After Getting Leads (And How to Fix It with AI) with Josh Crouch 53:55

4M ago53:55

53:55

Most roofing companies pour time and money into getting leads… but then blow it when it counts most. In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn: ✅ The #1 mistake roofers make after leads come in (and why it happens) ✅ How automation and AI can follow up faster than your team ever could ✅ The easiest way…

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This Roofer Fired His Best Sales Rep—And It Made Them Millions with Elijah Muhm 1:00:17

4M ago1:00:17

1:00:17

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit. Not Elijah. In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years. He did it by putting culture over profits. You’ll see why firing the “…

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3 Mindset Shifts That Turned $1M Roofers into Market Dominators with Chuck Thokey 59:39

4M ago59:39

59:39

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses. Chuc…

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From Roofing to White Glove: How These Founders Are Redefining the Industry with Zoe Boothe-Jarrett & Alec Eliasson 1:02:53

4M ago1:02:53

1:02:53

Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way. In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and c…

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The 5 Hidden Bottlenecks Stopping Your Roofing Company from Growing with Jon Broce 1:03:37

4M ago1:03:37

1:03:37

Are you really ready to grow your roofing company? Or are you unknowingly stuck? In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies. You’ll discover the 5 core areas every ow…

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This One Change Took a Roofing Company from Unknown to Unstoppable with Zac Payne 56:34

5M ago56:34

56:34

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate? In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in cus…

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Forget Ladder-Climbing! This Sales Team Closes Roofs in 8 States From One Office! with Kody Landals 55:59

5M ago55:59

55:59

🚫 No ladders. No traveling. No kitchen tables. ✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office. In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot i…

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AI Is Replacing Google: What Smart Roofing Companies Are Doing Instead with Marcus Sheridan 58:59

5M ago58:59

58:59

Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be… The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast. In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and …

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How This Roofer Built a Roofing Culture So Strong It Runs Without Him with Ronnie Lollar 1:04:05

5M ago1:04:05

1:04:05

Most owners are stuck working in the business… Ronnie Lollar built one that runs without him. In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same. But it wasn’t easy… Ronnie’s been through the p…

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From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes 57:30

6M ago57:30

57:30

How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M? Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future. 💥 No roadmap. 💥 No investors. 💥 Just grit, God, and…

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How This Roofer Makes More Profit at $4M Than Most Do at $10M with Aaron Rogers 57:16

6M ago57:16

57:16

Most roofers chase big revenue goals...$5M, $10M, even $20M. But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M. In this episode, you'll hear: - Why growing too fast can kill your margin - What to track so your P&L actually means something - How to build a lean team that sta…

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How This Roofer Scaled by Fixing the One Thing Everyone Ignores with Marty Sheegog 1:03:34

6M ago1:03:34

1:03:34

Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move. Marty shares how he went from an average salesman to building a rock-solid comp…

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How to Grow Your Roofing Business by Buying the Competition with Chris Moore 1:02:46

6M ago1:02:46

1:02:46

Want to grow your roofing business fast without hiring more sales reps or spending more on leads? Then it’s time to stop thinking like an operator… and start thinking like an investor. In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth thro…

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How He Escaped the “Hope Stage” and Built a Real Roofing Business with Justin Puetz 1:04:19

7M ago1:04:19

1:04:19

From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems. In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job. H…

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Most Roofers Are Doing Referrals ALL WRONG—Here’s the Fix with Steven Ragsdale 55:31

7M ago55:31

55:31

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot? In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ …

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Your Marketing Strategy is BROKEN—Here’s Why You’re Not Getting Results with Joseph Hughes 57:08

7M ago57:08

57:08

Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash. The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem. In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop …

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How to Scale Your Roofing Company WITHOUT More Leads or Sales Reps with Jonathan Cronstedt 1:03:10

7M ago1:03:10

1:03:10

Most owners think scaling means more leads… or hiring more reps. But that’s wrong. In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team. Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply…

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Why Growing Too Fast Can DESTROY Your Roofing Business (Lessons from a $30M Company) with Curtis Eshghy 55:34

7M ago55:34

55:34

What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can s…

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Why Your Roofing Company Isn’t Making Enough Money with Zach Exposito 56:23

8M ago56:23

56:23

Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient p…

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The #1 Thing Sabotaging Roofing Business Growth (It’s You) with Dylan McCabe 48:58

8M ago48:58

48:58

Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business…

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When Regulators Go Rogue: The War on Roofing Contractors with Garen Armstrong 1:00:37

8M ago1:00:37

1:00:37

Roofing contractors, this is a battle you need to see! In this episode, Garen Armstrong of Shamrock Roofing reveals how regulators in Iowa are targeting contractors with sting operations and cease-and-desist orders—putting family-owned businesses at risk. But Garen isn’t backing down. He’s taking the fight to federal court and leading the charge to…

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California Roofing: Why It’s Harder Than You Think with David Reyes 1:00:02

8M ago1:00:02

1:00:02

What’s it really like to run a roofing business in sunny California? Spoiler alert: it’s not all clear skies and easy days. In this episode, we dive into the challenges of roofing in the Golden State with David Reyes, owner of Green Ladder Roofing. From dealing with perfect weather that reduces demand to navigating tough labor and compliance regula…

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7-Star Experience? Most Roofers Will Never Achieve This Standard with Terry Gwaltney 56:06

9M ago56:06

56:06

What does it take to offer a 7-star customer experience in roofing? Most roofing companies struggle to go beyond just "good enough," but Terry Gwaltney of Integrity Roofing has redefined the game. He shares how focusing on leadership, culture, and value creates an unforgettable customer journey that keeps clients coming back—for generations. In thi…

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Secrets to Becoming a Roofing Industry Influencer with Andrew Itnyre 44:07

9M ago44:07

44:07

Ever wondered how to go from a roofing sales rep to a trusted influencer in the roofing industry? In this episode, we chat with Andrew Itnyre, a second-generation roofer who’s turned his roofing expertise into a powerful personal brand. Andrew shares his journey from managing sales at his family’s company to creating content that connects with home…

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Why Most Roofers Fail After Storm Peaks: Lessons From The Drop After A $21M Peak w/ George Boudreaux 50:23

9M ago50:23

50:23

Why Do Roofers Struggle After Storm Peaks? Many roofing companies ride the storm wave to massive growth, only to crash when the storm-driven demand fades. In this episode, George Boudreaux of Pelican Roofing shares his real-life lessons from scaling to $21M and navigating the steep decline that followed. Discover how George turned setbacks into com…

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When Success Turns Toxic: The Downside of Hitting Your Goals with Nathan Tebedo 49:44

9M ago49:44

49:44

What happens when you finally hit your biggest goals? Nathan Tebedo of Contractor Coach Pro shares the surprising truth about what comes next—and it’s not all champagne and celebrations. In this insightful episode, Nathan reveals how success can sometimes create new challenges for roofing company owners and contractors alike. We dive into: 👉 The po…

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“We Made Every Mistake Possible” – Joe Ayler on the Hard Truths of Growing a $13M Roofing Business 1:04:03

10M ago1:04:03

1:04:03

Starting from cleaning shingle trash to building a $13 million roofing business, Joe Ayler of Tar Heel Construction Group shares the brutally honest truths behind his journey. From overcoming financial setbacks to creating a community-first brand, Joe dives into the lessons learned from making mistakes—and how they shaped his business. This video i…

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How Avoiding Marketing in Slow Season Costs Roofers Millions with Elizabeth Lytle 49:49

10M ago49:49

49:49

Are you letting the slow season cost your roofing company millions? 🤔 In this episode, marketing expert Elizabeth Lytle with Contractor Dynamics reveals why most contractors hibernate during the off-season—and how this mindset is holding them back. Learn how to build brand awareness, create evergreen content, and establish omnipresence so you can d…

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Facing the Ugly Truth About Leadership at Moose Roofing with Patrick Muhs 54:43

10M ago54:43

54:43

What happens when growth forces you to look in the mirror? Patrick Muhs of Moose Roofing shares his unfiltered journey through leadership, imposter syndrome, and building a resilient team. This story is raw, inspiring, and packed with lessons you can use to lead your roofing business to new heights. Learn how Patrick transformed failures into oppor…

1
Toxic Culture: The Silent Killer of Roofing Companies with Tamara Chase 58:00

10M ago58:00

58:00

Toxic culture is like a silent killer lurking in your roofing company — and it can cost you everything if left unchecked. In this episode, Tamara Chase, CEO of Chase Roofing, shares her journey of building and maintaining a healthy, thriving team culture in the face of constant industry challenges. From labor shortages and insurance chaos to team d…

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Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions with George Villegas 55:55

11M ago55:55

55:55

Is Your Roofing Brand Forgettable? Here’s How It’s Costing You Millions Is your roofing brand truly unforgettable, or are you getting lost in the crowd? In this episode, George Villegas of Marva Roofing reveals how a bold rebrand — featuring a French Bulldog as his company logo — transformed his business from a one-man operation to a thriving, fami…

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Why Roofing Teams Fail: Ignoring the Power of Coaching with Rosalynn Verges 53:53

11M ago53:53

53:53

You hired the best roofing team—but are you coaching them to succeed? 🏆 In this episode, we explore the #1 reason roofing teams fall apart: lack of coaching and performance management. With expert insights from Rosalynn Verges, an HR powerhouse, you’ll learn why ongoing coaching is critical for getting the best out of your team. Discover: ✅ How to …

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Roofing's Harsh Reality: The Gold Rush is Gone—Will Your Business Make It? Jon Broce 55:02

11M ago55:02

55:02

The roofing industry's gold rush is OVER. The easy wins are gone. Now, with new regulations, private equity takeovers, and retail shifts, it's a race to survive. In this video, we dive deep with Jon Broce—COO of Vertex's Florida region, Co-Founder of UglyRoof.com, and COO of MHI Roofing—to explore how to navigate these harsh new realities. From ser…

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How Cutting Corners on Insurance Claims Is Sabotaging Your Bottom Line with Matt Danskin 50:57

11M ago50:57

50:57

Cutting corners on insurance claims? It's killing your bottom line! In this episode, we sit down with Matt Danskin, founder of Restoration Referral Systems and co-creator of Building Experts Institute. He reveals the biggest mistakes contractors are making with insurance claims—and why skipping the right documentation is costing you time, money, an…

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Standing Out Loud: The Power of Unconventional Marketing for Your Roofing Company with Black and White Roofing 55:22

11M ago55:22

55:22

Get ready for a conversation with Joe and Wes from Black and White Roofing, whose innovative strategies are turning heads in the roofing world. Ever thought a pair of mismatched shoes or bullhorns on a Bentley could redefine brand image? Joe and Wes push boundaries, inspired by a steakhouse concept, and aim to compete with the likes of Red Bull. Th…