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From Rock Bottom to Roofing Empire: How He Signed 50 Contracts in a Week with Cole Haynes
Manage episode 486698741 series 3475220
How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M?
Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future.
💥 No roadmap.
💥 No investors.
💥 Just grit, God, and Google reviews.
Cole built a powerhouse team of sales reps from gym buddies, sauna convos, and church friends. His first summer? 50 roofs and $70K in personal sales. Now? He's stacking contracts, automating with tech, and training a faith-driven sales force that's STORM-READY and scaling fast.
In this episode, you'll learn:
- How Cole signed 50 contracts in 7 days
- His secret for hiring A-players and building a no-drama team
- The exact tools & systems Escalade uses to handle explosive growth
- Why referrals, reviews, and networking CRUSH paid leads
- How to dominate even without knocking doors
Plus, Cole’s secret weapon? His faith. His team kicks off every meeting with a verse, and lives by it.
If you're launching your company, scaling past $3M, or dreaming about that $10M+ year…
You’ll feel this one in your soul. And walk away ready to build your own empire.
🔗 Links:
https://escaladeroofing.com/
🤖 Have a question? Ask this customized ChatGPT for the answer! Specifically designed for this episode, it’s here to help! https://roofingpod.com/chatgpt-258
Listen to the episode on Spotify & Apple Podcasts (258) 👇
🎧 https://roofingpod.com/spotify
🍏 https://roofingpod.com/apple-podcasts
PODCAST SPONSORS:
- The Roofing & Solar Reform Alliance: https://roofingpod.com/RSRA
- JobNimbus Marketing Services: https://roofingpod.com/jobnimbus-marketing
- PowerUp Agents AI: https://roofingpod.com/power-up-agents-ai
- Day 41 Thrive: https://roofingpod.com/day-41-thrive
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Chapters
1. Cole's Journey From Addiction to Roofing (00:00:00)
2. Starting Escalade Roofing From Scratch (00:10:04)
3. Building a High-Performance Sales Team (00:19:23)
4. Creating Exceptional Customer Experiences (00:28:31)
5. Training Systems and Storm Response (00:39:02)
6. Faith-Driven Business and Growth Strategy (00:48:24)
7. Key Systems for Breaking $10M (00:53:28)
281 episodes
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