Roofing’s Biggest Traps: Bad Leads, Denied Roofs, and Weak Culture with Jason Eustis
Manage episode 513511085 series 3475220
What happens when a true craftsman teams up with private equity?
Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture.
You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job.
Jason also explains how they fight denied insurance claims, avoid bad leads, and why many KPIs can be misleading.
If you want to build a strong team, protect your brand, and deliver high-level service at scale, this episode is for you.
Links:
https://eustisroofing.com/
https://www.instagram.com/eustisroofingcompany
https://www.facebook.com/EustisRoofing
https://www.youtube.com/channel/UCRuMFZ4N4Sa5_sUuoxGtL9w
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Chapters
1. Craftsmanship As The Growth Engine (00:00:00)
2. Private Equity Partnership And Scale (00:02:54)
3. Building Crews And Culture First (00:05:35)
4. Repairs, Maintenance, And Lifetime Service (00:08:50)
5. The Cost Of Service And Warranty Reality (00:11:42)
6. KPIs That Actually Reflect Quality (00:14:07)
7. Legacy Marketing And Referrals At Scale (00:17:25)
8. Entering New Markets And Community Presence (00:20:12)
9. Reviews As The Foundation Of Trust (00:23:30)
10. Training Project Managers Like Pros (00:26:05)
11. Call Center Metrics And Availability (00:29:36)
12. The Wrong Leads And Opportunity Cost (00:32:22)
13. Content, Media, And Consumer Protection (00:35:40)
14. Documentation, Contracts, And Inspections (00:38:00)
15. Faster Installs, Better Experience, Future Outlook (00:41:10)
16. Closing Notes And Resources (01:03:07)
281 episodes