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The Advertising Forum by Marketecture

AdTechGod and Jeremy Bloom

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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, ...
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Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life. Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh, Arlin Moore and more.
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The Trajectory

Daniel Faggella

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What should be the trajectory of intelligence beyond humanity? The Trajectory pull covers realpolitik on artificial general intelligence and the posthuman transition - by asking tech, policy, and AI research leaders the hard questions about what's after man, and how we should define and create a worthy successor (danfaggella.com/worthy). Hosted by Daniel Faggella.
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The Empire Film Podcast is the official podcast of Empire, the world's biggest and best movie magazine. We bring you all the latest movie news and nonsense, as well as reviews of the week's new films, an assortment of irreverent, film-related chat and interviews with some of Hollywood's best and brightest. New episodes every Friday. For our famous deep dives into specific movies, subscribe to the Empire Spoiler Special Podcast at https://empire.supportingcast.fm/ Love TV? Subscribe to our si ...
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The SnowBrains Podcasts interviews the most intelligent people in the snowsports industry and passes their fascinating knowledge onto you, our listeners. With our listeners, we explore skiing, snowboarding, snowsports, avalanches, technology, climate, snow science, medicine, nutrition, fitness, technique, and cutting edge adventure. The SnowBrains Podcast is hosted by professional freeskier, professional mountain guide, UC Berkeley Molecular Cell Biology graduate, and founder and CEO of Snow ...
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest - Steve Tan Instagram: https://www.instagram.com/heystevetan X: https://x.com/heystevetan For two years… nobody actually knew what happened between Steve Tan and Luke Belmar. Just rumors. Screenshot…
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This week's episode of the Empire Podcast would surely deserve to get a full fat five points from Greg Davies, the Taskmaster himself, as Chris Hewitt, Helen O'Hara, James Dyer, and John Nugent apply themselves wholeheartedly (some more wholeheartedly than others, it must be said) to deciding which Taskmaster contestant has appeared in the best fil…
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Alpha is the third film from the brilliant French filmmaker, Julia Ducournau, following on from her titanic debut, Raw, and her raw follow-up, Titane (which won the Palme D'Or, no less!). A tale of an unusual epidemic and generational trauma, there's much going on above and below the surface, which we get into in this interview special, as Jamie Gr…
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This new installment of the Worthy Successor series is an interview with Joe Carlsmith, a senior advisor at Open Philanthropy, whose work spans AI alignment, moral uncertainty, and the philosophical foundations of value. In this conversation, Joe joins us in his personal capacity, not representing any brand or company, and offering his own thoughtf…
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Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolving landscape of digital media, the importance of community in sports publishing, and the role of innovation in ad tech. They explore how companies like…
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Season 6, Episode 90 Andrew Gast is the General Manager of Mt. Ashland ski area in southern Oregon. This is a very special ski resort because it is not-for-profit. Its one and only goal is to serve its community to the best of its abilities. This episode explores everything Mt. Ashland, along with how non-profit ski areas work in general.Follow The…
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Nicholas Hytner's The Choral, a delightful drama set in 1916 Yorkshire, is in cinemas now, folks. It features costumes designed by the legendary Jenny Beavan, who is one of the best costume designers in the business. Nominated for 12 Oscars, winner of three, Beavan has worked with directors like Robert Altman, James Ivory, and George Miller across …
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Every year at the London Film Festival, Empire hosts a gala screening for a film that we particularly admire. This year's choice was Ronan Day-Lewis' Anemone, a drama that we called 'sad, absurdist, brooding, tender, and intense', and which marks the return to acting of the great Daniel Day-Lewis, father of Ronan and co-writer of the movie, after e…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Why Your Content Isn’t Bringing Clients (00:32) How Copying Creators Kills Your Brand (02:54) Use Personality to Build Loyal Followers (04:14) How to Sell Yourself, Not Just Your Service (06:08) B…
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Blimey, this week's episode of the Empire Podcast is star-studded, and then some. First, Chris Hewitt chats with Die, My Love star, Jennifer Lawrence, and director Lynne Ramsay, about unpredictability on set and receiving an email from Martin Scorsese; then, he has a crash course in Yautja from Predator: Badlands stars Dimitrius Schuster-Koloamatan…
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Jason White, CEO of Mula, discusses the concept of agentic monetization and the evolution of digital content monetization. He highlights the importance of data in creating personalized user experiences and the need for digital media publishers to adapt to changing market dynamics. The conversation explores the challenges faced by publishers and the…
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Another month, another issue of Empire, another episode of The Shameless Plug. This time, Chris Hewitt and Nick de Semlyen sit down to talk about how Stranger Things ended up on the cover of the world's biggest movie magazine, and nearly did so upside down. And they also talk about less strange things, including the stories behind the stories of th…
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Season 6, Episode 89Dan Abrams is the Co-founder and CEO of Flylow. Dan started Flylow with a simple idea—make ski gear that can actually survive the kind of abuse real skiers are putting it through. What began as a garage project between ski buddies has become one of the most respected independent outerwear brands in the mountains, built by skiers…
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It's Halloween, folks, so this week's episode of the Empire Podcast is extra-spooky, with Chris Hewitt, Helen O'Hara, James Dyer, and Beth Webb get way too invested in a listener question about the horror movie death that they would want for themselves. Just keep repeating: it's only a podcast, it's only a podcast, it's only a podcast. Elsewhere, o…
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This new installment of the Worthy Successor series is an interview with Blaise Agüera y Arcas, Vice President and Fellow at Google, and CTO of Technology & Society. In this conversation, Blaise talks about how life and intelligence seem to move in a single direction - toward greater complexity and deeper interdependence. Blaise describes this move…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Matthew Dicks YouTube: https://www.youtube.com/channel/UCiglJWc9Ah0qNhZvbQ9Mnwg Instagram: https://www.instagram.com/matthewdicks (00:00) Why Every Entrepreneur Must Master Storytelling (01:46) The…
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If you can hear a high-pitched squealing noise in the background of our latest interview special, that's just Chris Hewitt vibrating with excitement. For this podcast puts him in the room with one of his all-time heroes, Liverpool FC icon Kenny Dalglish, who is the eponymous subject of Asif Kapadia's latest documentary, which is out today (October …
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Season 6, Episode 88Mike Rogge is the editor and owner of the Mountain Gazette, one of the most iconic outdoor publications ever made. Rogge revived the Gazette from dormancy in 2020 and turned it into something truly special - a huge format, beautifully written, unapologetically independent magazine that celebrates mountain life in its rawest form…
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This is an interview with Brad Carson, who served as a U.S. Congressman and as Under Secretary of the Army. Later, he served as the Acting Under Secretary of Defense for Personnel & Readiness, and now serves as President of Americans for Responsible Innovation (ARI). You might expect someone with deep roots in national security to see AGI through a…
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This week's Empire Podcast sees Chris Hewitt struggle with the enunciation of one word in particular (you'll have to listen to find out which). Incredibly, it's not 'Howl-o-ween', which is just one of the many things discussed by Chris and his three colleagues of such lethal cunning, Helen O'Hara, James Dyer, and Ben Travis. They get their teeth in…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Matt Ryder YouTube: https://www.youtube.com/@MatthewRyder Instagram: https://www.instagram.com/realmattryder/ (00:00) Intro (00:32) Difference Between a Good and Great Sales Rep (03:42) Why Most Sa…
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In this episode of The Future Is Live, Dentsu’s Chief Investment & Activation Officer Cara Lewis joins Jeremy Bloom and AdTechGod to discuss the powerful intersection of live content, attention, and programmatic advertising. Discover how Dentsu leverages programmatic to make live media more accessible, the growing importance of communal viewing exp…
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Season 6, Episode 87Madison Rose Ostergren is a ski racer turned big mountain charger, redefining what it means to ski with style, power, and soul. She's starred in Warren Miller films, Teton Gravity Research films, she drops massive Teton lines, and she's built a life that blends art, grit, and fearless creativity. Follow The SnowBrains Podcast:On…
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This week's Empire Podcast sees Chris Hewitt, Helen O'Hara and James Dyer pay tribute to two cinematic greats who left us this week: the legendary Oscar-winning actress, Diane Keaton, and Drew Struzan, the artist who defined posters, and people's walls, for decades. Struzan's work inspires this week's question, which asks our trio to identify the g…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest- Taki Moore YouTube: https://www.youtube.com/@TakiMoore Instagram: https://www.instagram.com/takimoore/ (00:00) Intro (02:45) When Scaling Becomes Painful (05:30) The Autopilot Acquisition Model (08…
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In this episode of The Advertising Forum, sponsored by Freewheel, Katie Johnson, Senior Programmatic Director at New Engen, Inc. discusses the impact of live events and programmatic advertising. She highlights the importance of live sports and events for brands, the role of data in targeting audiences, and how Freewheel is helping clients navigate …
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Season 6, Episode 86Matt Sterbenz is the guy who lit a fire under modern freeskiing. He founded 4FRNT skis, built a brand out of a Salt Lake City garage, and proved that when riders design the gear, the whole sport changes. Matt turned rebellion into innovation, built a cult following, and helped define the look and feel of independent skiing. This…
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Joining us in our eleventh episode of our series AGI Governance on The Trajectory is Irakli Beridze, Director of the UNICRI Centre for Artificial Intelligence and Robotics under the United Nations mandate. In this conversation, Irakli draws a stark contrast between yesterday’s arms-control templates and tomorrow’s AI. Chemical weapons were narrow, …
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This week's episode of the Empire Podcast sees Alex Godfrey display his versatility as an interviewer, going from utter chaos with Tron Ares stars Greta Lee & Jodie Turner-Smith [22:46 - 34:31 approx] and Gillian Anderson [1:33:01 - 1:43:53 approx] to a heartfelt and passionate chat with Robert Aramayo, star of this week's excellent drama, I Swear,…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Preview (00:40) Building Partnerships for Long-Term Success (01:32) Lessons in Leadership (04:11) The Process of Mastery (08:23) Breaking Down Decision Making Processes (10:24) The First Principle…
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In this month's Shameless Plug, the show in which Chris Hewitt sits down with Empire editor Nick de Semlyen to do a deep dive into the latest issue of Empire, Chris Hewitt sits down with Empire editor Nick de Semlyen to do a deep dive into the latest issue of Empire. Which, for the first time in our history, has a musical on the cover, Jon M. Chu's…
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In this episode of the 'Future is Live' series, Ryan McConville, Chief Product Officer at NBCUniversal, discusses the shift of live events from traditional TV to streaming platforms, highlighting NBCUniversal's leadership in this transition. He shares insights on the impact of programmatic advertising in live environments and the challenges and opp…
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Justin Tipping's Him is a Jordan Peele-produced horror film in which a young quarterback discovers the kind of sacrifices it takes to become the GOAT of American Football. That young quarterback is played by Tyriq Withers, who is taken under the wing of a legendary quarterback played by Marlon Wayans, and in this Empire Podcast interview special Ja…
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Paul Greengrass' The Lost Bus stars Matthew McConaughey and America Ferrera as a bus driver and teacher, respectively, who have to navigate a deadly Californian wildfire while stuck on a school bus with a group of terrified children, very little water, and fire and flames closing in on all sides. Based on a true story (the 2018 Camp Fire is one of …
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Joining us in our tenth episode of our AGI Governance series on The Trajectory is Dean Xue Lan, longtime scholar of public policy and global governance, whose recent work centers on AI safety and international coordination. In this episode, Xue stresses that AGI governance must evolve as an adaptive network. The UN can set frameworks among nations,…
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This week's Empire Podcast sees us welcome another hat-trick of wonderful guests, as Chris Hewitt has lovely chats with The Smashing Machine writer-director (and Happy Gilmore 2 villain), Benny Safdie, [24:13 - 40:39 approx] and bona fide acting legend, Malcolm McDowell, star of new WWII drama, The Partisan (please excuse the sound quality of Chris…
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Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest - Cardinal Mason YouTube: https://www.youtube.com/@CardinalMason Twitter: https://x.com/cardinalmason?lang=en (00:00) Staying Relevant in the Info Product Space (02:15) From Influencer to Business O…
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In this episode of the Advertising Forum, Mark McKee, EVP and General Manager at FreeWheel, discusses the growing importance of live advertising and the integration of programmatic solutions. He highlights Freewheel's investments in live events, the challenges of monetizing live content, and the need for collaboration within the advertising ecosyst…
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This is an interview with Joel Predd, a senior engineer at the RAND Corporation and co-author of RAND’s work on “five hard national security problems from AGI,”. In this conversation, Joel lays out a sober frame for leaders: treat AGI as technically credible but deeply uncertain; assume it will be transformational if it arrives; and recognize that …
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This week's episode of the Empire Podcast is one of those jam-packed ones in which we specialise. Guest-wise, Chris Hewitt is blessed with the presence of our old chum, Brett Goldstein, who talks beards, bums, and baring his soul in new romantic drama, All Of You; [18:37 - 36:33 approx] and Chris also has a lovely chat with Emma Thompson as she ent…
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Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZs Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ Guest Elizabeth Walker - https://www.instagram.com/elizabethannewalker_eawtc/ (00:00) Why Entrepreneurs Need NLP (02:57) Aligning Life, Work & Mindset (06:05) Finding the Root Cause of Entr…
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In this episode, Reed Barker, head of advertising at Philo discusses streaming TV. He emphasizes the importance of nimbleness, partnerships, and a focus on content. He shares insights on how Philo differentiates itself in the market and the strategies that have contributed to its success in the competitive streaming environment. Takeaways Philo tar…
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USMC Colonel Drew Cukor spent 25 years as decades in uniform and helped spearhead early Department of Defense AI efforts, eventually leading project including the Pentagon’s Project Maven. After government service, he’s led AI initiatives in the private sector, first with JP Morgan and now with TWG Global. Drew argues that when it comes to the US-C…
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With Chris off on the fairway, taking his first proper holiday in approximately 20 years, its up to Helen O’Hara and James Dyer — the newly appointed Archbishop of Nerdbury — to hold down the fort, ably assisted by Empire news editor and former Pilot TV stalwart Beth Webb. Between the three of them, they do their level best not to refer to Cillian …
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In this episode of the Advertising Forum, Jason Fairchild, co-founder and CEO of tvScientific, discusses streaming advertising. He emphasizes the need for performance marketers to adapt their strategies to the new environment, focusing on ROI and the importance of data analytics. The conversation explores how brands can blend performance and brand …
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Joining us in our ninth episode of our AGI Governance series on The Trajectory is Stuart Russell, Professor of Computer Science at UC Berkeley and author of Human Compatible. In this episode, Stuart explores why current AI race dynamics resemble a prisoner’s dilemma, why governments must establish enforceable red lines, and how international coordi…
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This week's episode of the Empire Podcast might just go ahead, make your day, as Chris Hewitt (having recovered from a colleague-inflicted mischief) invites Helen O'Hara and James Dyer into the podbooth for a discussion of the best films directed by Clint Eastwood. Amazingly, The Rookie is given short shrift. Then, our intrepid trio take a look at …
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The Shameless Plug — the show in which Chris Hewitt sits down with Empire editor, Nick de Semlyen, to shamelessly plug the new issue of Empire magazine — is back back back, folks, and comes with a lovely slice of Brisket. Not the meat, mind you, but Glen Powell's dog, who somehow wound up on Chris' lap during one of his forays to the set of Edgar W…
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In this episode of the Advertising Forum sponsored by Philo, Rob Norman discusses the transformation of streaming from a disruptor to a mainstream advertising platform. He emphasizes the importance of understanding diverse user experiences across platforms, the significance of data and audience signals, and the shift from brand safety to brand suit…
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