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The Advertising Forum was created to address popular adtech, media and advertising topics and foster innovation by bringing together industry thought leaders, innovators, and experts from AdTech, Agency, and Brand sectors. Recognizing the industry's thirst for knowledge, we empower the community through open discussions with industry experts. Each series will focus on a topic ranging from creative to yield with a goal of eliminating industry noise and getting straight to the topic. Together, ...
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The SnowBrains Podcasts interviews the most intelligent people in the snowsports industry and passes their fascinating knowledge onto you, our listeners. With our listeners, we explore skiing, snowboarding, snowsports, avalanches, technology, climate, snow science, medicine, nutrition, fitness, technique, and cutting edge adventure. The SnowBrains Podcast is hosted by professional freeskier, professional mountain guide, UC Berkeley Molecular Cell Biology graduate, and founder and CEO of Snow ...
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In this episode sponsored by IntentIQ, the discussion revolves around identity solutions in advertising technology, focusing on Intent IQ's offerings. The guests share real-world examples of successful implementations, address the skepticism surrounding new partnerships, and emphasize the importance of curiosity and innovation in overcoming challen…
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Season 5, Episode 84 Hilary Eisen is the Policy Director for the Winter Wildlands Alliance and is a passionate backcountry skier and ice climber. In her role at Winter Wildlands Alliance, she leads the organization's policy work, focusing on the protection of wild winter landscapes while advocating for quality human-powered snowsports experiences. …
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In this episode of the Advertising Forum, hosts Jeremy Bloom and AdTech God engage with Fabrice Beer-Gabel and Art Binder to discuss the evolving landscape of identity in digital marketing. They explore the importance of precision in targeting, the challenges posed by cookie-less environments, and the misconceptions surrounding identity solutions. …
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Season 5, Episode 83 This week, the Manging Editor of the Farmers' Almanac, Sandi Duncan, sat down with SnowBrains CEO & Founder Miles Clark to talk about all things long-range winter weather forecasting. The Farmers' Almanac releases a yearly winter weather prediction every August that signals the looming start of the ski season in North America. …
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In this episode sponsored by Mediaocean, Zvika Netter, CEO and co-founder of Innovid, discusses the recent merger with Mediaocean and Flashtalking. He shares insights into the journey of Innovid, the impact of the merger on the advertising technology landscape, and the importance of company culture in integrating teams. Zvika emphasizes the vision …
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Andrew McLean is a legendary ski mountaineer, author, inventor, and Big Mountain Scientist. In 2017, Powder Magazine voted Andrew as one of the "48 Most Influential Skiers of All Time." Andrew is one of the best ski mountaineers on the planet, having skied first descents on every continent and has been featured in a myriad of ski movies, including …
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Season 5, Episode 82 Jeremy recently became the CEO of the X Games and has been tasked with revolutionizing the company to create the first action-sports league. He is a former World Cup Freestyle Mogul skier who saw a number of World Cup wins and two appearances in the Olympics. At the same time, he attended the University of Colorado Boulder and …
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Season 5, Episode 81 Sam Anthamatten is a fully certified IFMGA Mountain Guide and one of the very best freeskiers on Earth. Sam competed on the Freeride World Tour, where he finished 2nd overall in his first season. Sam is very adept in big, steep, technical skiing, but he can do it all in the freeride style. Sam paired up with Jeremy Heights to c…
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In this episode of The Advertising Forum sponsored by Comscore, Karen Babcock from Comcast Advertising and Drew Kane from Mediaocean discuss the evolution of currency in advertising. They explore the complexities of measurement, the operational challenges faced by publishers and advertisers, and the need for consistency and comparability across var…
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Season 5, Episode 80 Anna DeMonte is a ski mountaineering athlete who in June 2024 captured the Women's Ski Fastest Known Time (FKT) on 15,766' Mont Blanc in Chamonix, France. 9,000' vertical backcountry days are normal for her and recently she has been average over 25,000' of human-powered vertical a week. The craziest part - she's only really bee…
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In this episode sponsored by vibe.co, the founders Arthur Querou and Franck Tetzlaff, discuss their journey in creating a platform tailored for small and medium-sized businesses (SMBs) in the advertising space. They emphasize the importance of simplicity and user-friendliness in their technology, while also addressing the common misconceptions and …
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Season 5, Episode 79 Erin Sprague became Protect Our Winters' (POW's) CEO at the beginning of 2024. Since then, she has spearheaded the organization and movement of outdoor recreationists fighting climate change. POW's mission is to "depoliticize the climate discussion and bring together those from all backgrounds to advocate for the outdoor spaces…
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Aulden Kaye Yi, Head of Advertising Partnerships at Philo, discusses the unique advertising needs of small and mid-sized businesses (SMBs) and how Vibe is facilitating their entry into the connected television (CTV) advertising space. She emphasizes the importance of accessibility, audience targeting, and the role of AI in creating effective advert…
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Sophia Popova, a Partner at Summit Partners, discusses the current state of SMBs and the venture capital opportunities they present. With a record number of new businesses emerging, the cost of starting a business has significantly decreased, making it an attractive market for software companies. Sophia highlights the challenges SMBs face, includin…
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Season 5, Episode 78 Kai Jones has been in Teton Gravity Research films since he was 11 years old. He went pro at 12, signing with Red Bull, one of the most sought-after athlete sponsors in the world. He is now a mere 18 years old yet is one of the most famous freeskiers on the planet. He just released his first-ever documentary, Falling Into Place…
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Season 5, Episode 77 After spending over two decades in the non-profit and start-up spaces, Stephanie Cox took over as CEO of the National Ski Patrol with the goal of modernizing and advancing the organization. She has been focused on revitalizing the operations, recruitment, training, and inclusiveness of the National Ski Patrol while shifting the…
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Justin Rankin, CMO of Lion + Panda, discusses the advantages of connected TV (CTV) advertising through Vibe.co. He shares insights on how Vibe's unique offerings allow for targeted advertising with the reach of traditional TV, making it an attractive option for small and mid-sized businesses (SMBs). Justin elaborates on the diverse range of clients…
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Season 5, Episode 76 Ted Ligety is one of the most iconic figures in US Alpine Skiing. He's a two-time Olympic Gold Medalist as well as a five-time World Cup Overall Giant Slalom Champion. Ted dominated the World Cup between 2004-2018 with 25 World Cup wins and 52 podiums across five disciplines. This past October, Ted joined DPS Skis as the Head o…
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In this episode of the Advertising Forum, Brad Smallwood discusses the intersection of privacy and advertising, emphasizing Mozilla's commitment to consumer privacy. He explains how Anonym fits into Mozilla's vision, the importance of privacy-enhancing technologies, and the challenges faced in promoting internet privacy. Takeaways Mozilla's mission…
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State Laws, Sensitive Data, and Mozilla’s Vision for a Safer Ad World (sponsored by Mozilla) In this episode of The Advertising Forum, Maneesha Mithal , Partner at Wilson Sonsini Goodrich & Rosati, discusses privacy regulations in advertising, the role of businesses like Mozilla in shaping these developments, and strategies for building consumer tr…
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In this episode, sponsored by Mozilla, we chat with Eric Seufert and discuss mobile advertising and its privacy challenges. We explore the difficulties advertisers face in measuring effectiveness amidst increasing privacy regulations and the role of privacy-preserving technologies. The discussion also highlights the balance between personalized adv…
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Season 5, Episode 75 This week, two representatives joined us from the Park City Professional Ski Patrol Association (PCPSPA) to discuss its current conflict with Park City Mountain Resort owner Vail Resorts. Katie Lips is the President of the PCPSPA and Quinn Graves is a business manager of the PCPSPA. In addition, Katie and Quinn highlighted what…
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In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Mark Guldimann and Richard O'Sullivan. The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile a…
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In this conversation, Marc Guldimann (Adelaide Metrics) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising meas…
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Season 5, Episode 74 Chris Tomer is an Emmy Award-Winning Meteorologist with over 20 years of weather forecasting experience. He is also an avid backcountry skier and mountaineer who has climbed all of Colorado's 54 14,000' peaks. Chris has been an on-air host and meteorologist for KDVR Fox 31 Denver and Colorado Channel 2 KWGN since 2005. Chris sp…
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In this episode of the Advertising Forum, the discussion revolves around the challenges and strategies in mobile growth, particularly focusing on privacy issues, the importance of partnerships, and how brands can prove the value of their mobile app investments. Experts Phil Golas (Spark Foundry) and Sammy Fisher (InMobi) share insights on navigatin…
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Phil Golas (Spark Foundry), and Sammy Fisher (InMobi) discuss the emerging trends in mobile app growth and loyalty programs. They explore how personalization, gamification, and deeper content development are shaping the app ecosystem. The conversation highlights the importance of mobile apps in the omnichannel strategy, emphasizing their role as a …
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Season 5, Episode 73 Dr. Ethan Greene has been the Director of the Colorado Avalanche Information Center (CAIC) for almost 20 years and has worked with snow and avalanches since 1990. He has an undergraduate degree in Meteorology, a Master's in Atmospheric Science, and a PhD in Geoscience, with over 45 publications in the snow science world in addi…
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Johnny Collinson - Pro Freeskier, Ski Movie Star, Youngest to Climb The 7 Summits, Fitness Guru The episode first aired on January 31, 2023. ⁠The guest is Johnny Collinson: John had climbed all of the seven summits by the age of 17, making him the youngest to have done so He is a professional freeskier who won the Junior Freeskier World Tour, has c…
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Andy Batkin, CEO of Duration Media, discusses the importance of curation in digital advertising, emphasizing how it benefits both advertisers and publishers. He highlights the need for transparency and control for publishers, and how Duration Media's technology empowers them to optimize their inventory. The discussion also touches on the role of ma…
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Season 5, Episode 72 Dr. Brent Hogarth is all about flow state. He is a licensed clinical psychologist and executive coach who specializes in high performance psychology, and the science of flow state. He holds a masters degree in sports psychology and a doctorate in clinical psychology with research focused on mindfulness and emotional regulation …
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In this conversation, Tom Wall, the commercial director of Influent Media, discusses strategies for identifying and measuring incremental revenue streams for publishers. He emphasizes the importance of maintaining user experience while maximizing revenue through effective partnerships and technology. The conversation also touches on the significanc…
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Season 5, Episode 71 Dr. Bishara is a gut biome expert who has spent her career understanding how the gut is key to all things health, including weight loss, mental health, immune health, and optimal performance. In her most recent nationally bestselling book, ⁠The Gut Revolution⁠, she explores all of the ways that understanding your gut can change…
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Season 5, Episode 70 Josh Daiek hails from the Midwest but currently resides in Lake Tahoe and is one of the most rowdy badass skiers on the planet right now. Some of his most notable achievements include throwing a 100' backflip over Highway 50 in South Lake Tahoe and coming out with a brand-new film called Caldor. This episode of the SnowBrains p…
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“Downhill ski racing sure is fun. It’s like being your own race car, but there’s no frame around you to save you. It’s just aerodynamics, skis, a skin-tight suit – zip it up, pull up your tidy whities, and go for it.” – Tommy Moe My guest today is Tommy Moe. Tommy made the US Ski Team at 16 years old He started competing in the World Cup at 20 Tomm…
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"I don't think I have a lot of fear. I think I'm very respectful of the mountains and understand the danger that's inherently there. I think I have a healthy dose of awareness of the unpredictable nature of being in the mountains and snow conditions, but I wouldn't call it fear. It's more understanding that you're constantly putting yourself in unf…
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Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its potential to enh…
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“I shit my pants in a helicopter once. Just like trying to press a fart out way too hard and maybe had a little something bad to eat the night before. We were forced to land the helicopter because the pilot got so pissed off.” – Cody Townsend Cody will appear on a new episode of The SnowBrains Podcast later this season, but until then, enjoy his gr…
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In this episode sponsored by Zefr, Mark Proulx, Global Director of Media Quality and Responsibility at Kenvue, discusses the challenges and strategies surrounding brand safety in the context of user-generated content and misinformation on social media platforms. He emphasizes the importance of balancing brand purpose with safety, the need for proac…
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This podcast first aired on 11/9/21. Bjarne Salen - Filmer of "The Fifty" w/ Cody Townsend, Hardcore Ski Mountaineer, Adventurer, Philosopher My guest is Bjarne Salen. Bjarne is best known for his talents behind the camera. He filmed The Fifty Project with Cody Townsend, in which Bjarne documents Cody climbing and skiing the 50 Classic Ski Descents…
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In this episode of The Advertising Forum Sponsored by Zefr, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to discuss the concept of brand purpose. They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms…
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In this episode of The Advertising Forum, Dan Slivjanovski, CMO of DoubleVerify, discusses the critical role of trust and transparency in the digital advertising ecosystem. He emphasizes the importance of verification in ensuring that brands can confidently invest in advertising without fear of fraud or misplacement. The conversation explores how D…
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Season 5, Episode 69 Noah Dines is a man on a mission to ski 3,000,000 human-powered vertical feet in a calendar year. He has already skied over 2.5 million vertical feet, breaking the record for most human-powered vertical feet skied in a single year. This episode of the SnowBrains podcast is brought to you by Club Med. Are you ready for an unforg…
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In this episode of the Advertising Forum's Transparency Series, Jeannie Olliver, the SVP of Revenue Operations at Business Insider, discusses how trust and transparency can help publishers and content creators increase their revenue and contribute to a healthier digital advertising industry. The conversation highlights the importance of being a cre…
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Episode 68 Paige Pagnucco is the new first female director of the Utah Avalanche Center. This episode of the SnowBrains podcast is brought to you by Club Med. Are you ready for an unforgettable ski getaway that takes care of everything? Head to one of Club Med’s mountain resorts, where you can experience the thrill of the slopes without worrying ab…
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In this episode of The Advertising Forum, brought to you by IQM, Jeremy and AdTechGod dive deep into the world of healthcare and pharma advertising with Amanda Ludwig, Senior Vice President at Publicis Health Media. Amanda shares her extensive experience and insights on navigating the unique challenges of healthcare advertising, from balancing crea…
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Sponsored by Sigma Software Katherine Tuluzova, CEO of Sigma Software Americas, discusses the challenges of aligned execution, the importance of tech integrations and M&A in the ad tech software space, and the power of relationships. Lack of alignment across organizations, particularly between engineering and go-to-market teams, is identified as a …
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Episode 66 Jim Ryan is a Jackson Hole-based free skier and mountaineer who has appeared in 4 Warren Miller and 3 Teton Gravity Research films. He is a super kind person with honest and deep insights into the world of skiing. This episode of the SnowBrains podcast is brought to you by Club Med. Are you ready for an unforgettable ski getaway that tak…
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Episode 66 Dr. Kevin Stone is back, returning to the SnowBrains Podcast to talk about where the worlds of skiing and healthcare intersect. Dr. Kevin Stone is: a physician an orthopedic surgeon clinician researcher inventor founder of The Stone Clinic and the Stone Research Foundation based in San Francisco author of multiple books, including Play F…
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In the first episode of our new series, "Transparency", sponsored by DoubleVerify, we tackle the challenges of advertising in today's fast-moving and often polarizing news cycle. Jeremy Bloom and AdTechGod(™) are joined by Sarah Caputo, Chief Digital and Marketing Officer at Envisionit, who shares her insights on protecting brand safety amid global…
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