Jeremy Bloom and AdTechGod engage with guests Brandon O'Neal, Chief Revenue Officer of On3 and Stephanie Mazzamaro, Head of Programmatic, Addressability & Ops of The Arena Group to discuss the evolving landscape of digital media, the importance of community in sports publishing, and the role of innovation in ad tech. They explore how companies like Moola are shaping the future of publishing through data-driven insights and AI, emphasizing the need for meaningful audience engagement and monetization strategies.

Takeaways

• Scaling meaningful relationships means focusing on relevance, not just reach.

• Encore is a centralized intelligence system that enhances user experiences.

• Building community is crucial for sports publishers to thrive.

• AI has been a part of the ecosystem for many years.

• Moola is innovating in the ad tech space to support publishers.

• Mass producing content is ineffective in today's market.

• The future of publishing will require hard work and adaptability.

• New opportunities for revenue generation are always emerging.

• Connecting audience and storytelling is essential for success.

• Data-driven insights are key to monetization strategies.

Chapters

00:00 Scaling Meaningful Relationships in Digital Media

03:00 Building Community in Sports Publishing

05:57 Innovations in AdTech and Publisher Collaboration

09:04 The Future of Publishing: Insights and Predictions