#311 Dakota Robertson - How To Create Content That Actually Gets Clients Kickoff Sessions podcast

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#311 Dakota Robertson - How to Create Content That Actually Gets Clients

20h ago 1:09:57

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(00:00) Why Your Content Isn’t Bringing Clients
(00:32) How Copying Creators Kills Your Brand
(02:54) Use Personality to Build Loyal Followers
(04:14) How to Sell Yourself, Not Just Your Service
(06:08) Build Your Brand Using the Creative Brief
(09:49) Turn Life Experiences Into Content Ideas
(11:16) Define Your Core Values and Brand Voice
(16:22) Staying Authentic
(18:28) Build Your Brand Before Building Your Offer
(20:38) How to Use Market Research to Get Clients
(22:36) The GAP Framework for Content That Converts
(24:38) Leverage Trends to Grow Your Audience
(26:35) Create Authority Content That Builds Trust
(30:00) Use Storytelling to Sell More Effectively
(31:24) Connect With Audiences Through Emotion
(33:40) Practical Steps to Package Your Content
(47:36) How to Get Clients With a Small Audience
(56:50) The Content-to-Client Funnel Strategy
(58:01) Scaling Organic Content With Paid Ads

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Chapters

1. Masterclass Goal: Content That Gets Clients (00:00:00)

2. Stop Copying: Find Your Unique Edge (00:00:32)

3. Vulnerability, Identity, And Story Signals (00:02:29)

4. The Creative Brief: Brand, Audience, Offer (00:05:23)

5. Values, Polarising Messages, And Enemies (00:08:00)

6. Groupthink, Energy, And Positioning (00:10:45)

7. Operationalising Brand Before Offers (00:12:28)

8. Market Research Calls And Voice Of Customer (00:14:45)

9. The GAP Framework: Growth, Authority, Personal (00:17:28)

10. Timely Trends And Thoughtful Tie-Ins (00:20:24)

11. Authority Content: Tips, Steps, Proof (00:23:10)

12. Personal Content That Builds Connection (00:25:04)

13. Prompting AI Without Outsourcing Thinking (00:27:06)

14. Volume vs Quality: What Actually Scales (00:30:12)

15. Format, Packaging, And Idea Selection (00:33:05)

16. Small Audience, First Clients, Clear CTAs (00:36:20)

17. Organic Content Into DMs And Sales (00:39:04)

18. Lead Magnets, Webinars, And Community (00:42:00)

19. Organic Risk, Adding Paid, Hot–Warm–Cold (00:44:25)

20. Free Work To Case Studies And Referrals (00:47:00)

21. Stages, Grunt Work, And Daily Habits (00:49:16)

22. The Real Moat: Strong Why And Consistency (00:52:00)

23. Closing Thanks And Shared Resources (00:54:20)

312 episodes

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