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Jeffro Podcasts

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Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buy Boost your online visibility without confusing jargon Build a website and marketi ...
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This podcast is inspired from observing the daily hurdles that the average person encounters - lack of time, attention and clarity. Jeffro designed this podcast to be a bite-size sharing of his views and experiences on personal discovery and performance. His aim to is to help young professionals to find and have better clarity, control in life, productivity at work, and ultimately to achieve personal mastery.
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Freestyle Way

Carl Paoli

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Venture beyond traditional personal growth by diving deep into creative processes and transformative thinking with Carl Paoli, Bestselling Author, and Performance-Life Coach.
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we talk to Jeffro Brown of the Odd Soul in bustling downtown Springdale, but before we talk to Jeffro?!?!?! FOOD NEWS!! Rewired Fest is coming to NWA, and The Hive’s Micah Klasky is collaborating with one of the creator’s products. We’ll hear from Chef Micah. Cobblestone Farms is …
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Summary In this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the differences between traditional AI tools and agentic AI, emphasizing the importance of true automation and how it can be a…
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Summary In this conversation, Jeffro and Adam O'Connor discuss the transformative power of outsourcing for small businesses. Adam shares insights on how outsourcing can help streamline operations, enhance customer experiences, and foster growth without overwhelming business owners. They explore practical steps for starting outsourcing, the importan…
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We have a bonus edition of the Flavors of Northwest Arkansas podcast for you today, and THIS one will be a memorable one. Tomorrow is the World Championship Squirrel Cookoff, and we interviewed the head of the whole thing, Mr. Joe Wilson. Joe is a master storyteller and talks about previous winners, previous entries and other events taking place to…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we talk to Katie Boykin, co-owner and Chief Operating Officer of Bentonville Brewing Company... Also?? It’s the big BITE NWA ticket giveaway episode... But before we get to those?!?! FOOD NEWS!!! Hawk Moth Brewing has an update! A former Conifer manager is opening her a spot in Fa…
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Summary In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists…
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John talks about how you can win tickets to BITE NWA. Also, BITE NWA announced their lineup last week of who all will be participating, we talk about some of them, and that includes some that haven’t opened yet! You’ll be able to try them out before they even open their doors. Also, you’ll find out where to park this year, where to go, and of cours…
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On this week’s edition of the Flavors of Northwest Arkansas podcast, we have a story of perseverance as we interview Junto Executive Chef, Donovan Johnson. That’s a man who’s been through a lot, but before we get to him?!?! FOOD NEWS!! Botanical Live in Fayetteville has now turned into two different spots that have two different themes. We’ll hear …
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Summary In this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search results, the increasing importance of brand reputation, and the need for businesses to adapt their strategies in light of…
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Summary In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how to effectively measure marketing efforts. The discussion also covers the rise of retail …
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re talking with Chef William Mauk of Bienvenue in downtown Springdale which will flip into a new restaurant VERY soon, but before we do?!?! FOOD NEWS!! We hear about the new champagne bar @Muselet.nwa in Bentonville from its owner Time’s running out to try your hand at the Mira…
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Summary In this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cash flow. They explore common mistakes in sales strategies, particularly founder-led sales, and how AI tools can enhance …
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Summary In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effe…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re at Casa Alejo in downtown Rogers, where we hear great stories from the Mayorga family, but first!?! FOOD NEWS!! There’s a new date and new location for this year’s Top Chef NWA, benefitting the Rogers Public Library Foundation. Chuo Izakaya will be opening soon in Rogers. It…
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Summary In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in loweri…
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Summary In this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engagement, emphasizing personalization without crossing privacy lines, delivering value beyond the invoice, and leveraging z…
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Bentonville Restaurant Week officially starts on Sunday. We caught up with Visit Bentonville’s Natalie Stika to find out more on this bonus edition of the Flavors of Northwest Arkansas. Learn how you can win free gift cards to some of Bentonville’s favorite restaurants and we highlight some of the deals that are going on for the week! Natalie’s got…
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Summary In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduc…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we interview at the oldest restaurant in Benton County, Wesner’s Grill, where talked to owners Jack Debner and Brandy Moreland, but before we hear from them?!?! FOOD NEWS!! If you can make a burger, you have a chance to compete with it at the World Food Championships! UnDeuxTrois …
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Summary In this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the clarity gap” in messaging, which repels cold traffic and stalls growth. Jeff shares how even great offers can fail when co…
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Summary In this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic vi…
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On this week’s Flavors of Northwest Arkansas podcast, we sit down with Onyx Co-Owner Andrea Allen at the new Onyx in downtown Springdale, but first?!? FOOD NEWS!! It’s Tontitown Grape Festival Week! We’ll tell you when you can get those famous spaghetti dinners! An update about Wright’s Barbecue’s Johnson location from Jordan Wright himself! We hav…
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Summary In this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows h…
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In this bonus edition of the Flavors of Northwest Arkansas Podcast, we talk with the 126th Tontitown Grape Festival Chair Clint Engle as he and his team are ramping up this year’s edition that kicks off tomorrow (Tuesday, August 5, 2025). He’ll go over some of the highlights, like live entertainment (which includes the Bellamy Brothers and Walker M…
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Summary In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned …
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we talk to Elliot Hunt, co-owner and executive chef of Atlas the Restaurant in Fayetteville. We’ll talk to chef Elliot in a second but first?!?! FOOD NEWS! We have a LOADED Food News segment today, so pack a lunch because here we go! The Ropeswing Hospitality Group announces three…
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Summary In this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and the significance of creating helpful content. Matt also shares insights on future-proofing marketing efforts, building an omnic…
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Summary In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re up in Rogers at the Uptown Kitchen and Taphouse talking with Co-owner/Operator Seth McDaniel... but before we hear from him?!?! FOOD NEWS!! 72 restaurants are participating in Fayetteville Restaurant Week. We’ll tell you how Black Apple Hard Cider is celebrating their 10th b…
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Summary In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, a…
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In this special edition of the Flavors of Northwest Arkansas podcast, we talk Fayetteville Restaurant Week with Sarah King of Experience Fayetteville and we get knee-deep into what’s being offered. There are 72 restaurants participating, offering prix fixe dinners, special drinks, discounts and more. If you plan on going to a Fayetteville restauran…
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Summary In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer infor…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re talking to Russell Ingram, co-owner of the very popular Dot’s Hot Chicken that recently made the change from food truck to brick and mortar. But first?!?! FOOD NEWS!!! We’ve hit the time of year where we get some temporary restaurant closures, especially in Fayetteville befo…
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Summary In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B brands like Cisco and Hitachi, Tim discusses when to start thinking about video, the video market…
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After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again. In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses. Whether you’re a roofer, a therapist, or a consultant, these lessons will help you: Stop l…
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Summary In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome, the importance of authenticity, and how branding can hel…
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In this week’s Flavors of Northwest Arkansas podcast, we talk to Chef’s Matt Cooper and Rafael Rios about being 2 of the 5 finalists for Best Chef of the South at the James Beard Awards. They made the trip to Chicago for the awards, and they’ll tell us about their trip, food trends here locally and nationally, and what’s next for them... but before…
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Summary In this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and col…
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It’s officially the very popular Art of Wine week at Walton Arts Center! The event takes place Friday night from 8 to 11. We interviewed the Walton Arts Center Events Manager Whitlee Douthitt about the event. How many vendors will be there, what does the event benefit, and how can you get tickets? That’s next here on the Flavors of Northwest Arkans…
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Summary In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik shares insights on common marketing mistakes, the significance of tracking performance, and introduces…
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In this week’s edition of the Flavors of Northwest Arkansas podcast we talk with Kyle Alexander of R.G. Macon and Carson Apple Brandy, and their story goes back into the 1800’s in Bentonville. But before we hear from Kyle?? FOOD NEWS!! We’ll hear about the new steakhouse atop the Hotel Avail in Rogers, Oak Steakhouse. If you’re watching on YouTube,…
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Summary In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses th…
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Summary In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re at Bocca in Fayetteville talking with co-owner Mike Rohrbach and Executive Chef & GM John Harpool, but before we hear from them?!?! FOOD NEWS!! Bonchon has their grand opening tonight in Rogers! The Oak Steakhouse is opening in Rogers at the New Hotel Avail. Queen Donut’s op…
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Summary In this episode of Digital Dominance, Jeffro interviews David Young, a pioneer in cloud computing and open source technology. They discuss the significance of open source software for businesses, emphasizing its cost-effectiveness, flexibility, and privacy advantages over proprietary solutions. David explains how open source tools can empow…
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Summary In this episode, Jeffro and Cody Jensen delve into the intricacies of conversion rate optimization (CRO), discussing its significance beyond merely increasing website traffic. They explore the importance of testing, diagnosing conversion issues, common mistakes businesses make, and the role of trust signals and website performance in enhanc…
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In this edition of the Flavors of Northwest Arkansas podcast, we talk with Chef Miles James- he of Ella’s at Inn at Carnal Hall, Inn at the Mill, James at the Mill, 28 Springs, and currently? MJ’s Pizzeria. We’ll hear from him shortly, but first?!?! FOOD NEWS! Not the night that we wanted here locally at the James Beard Awards. Chef Matthew Cooper’…
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Summary In this episode, Jeffro and Jonathan Mast discuss the transformative role of AI for small business owners. They explore various AI tools, the importance of effective prompting, common mistakes in AI usage, and how AI can enhance marketing and operational efficiency. Jonathan emphasizes the need for action and experimentation with AI, encour…
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Summary In this episode, Jeffro and Kym Insana discuss the transition from organic marketing to paid advertising, exploring when businesses should make the switch, how to choose the right ad platform, and common mistakes to avoid. Kym emphasizes the importance of understanding your audience, being unique in your advertising, and treating ad spendin…
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In this week’s edition of the Flavors of Northwest Arkansas podcast, we’re at San Miguel Mexican Grill and Bar in Fayetteville talking with Jesus Rodriguez... but FIRST?!?! FOOD NEWS! Wu Zhao finally opens in Bentonville. We’ll hear from owners Barry Furuseth and Vincent Lim. The 9th Downtown Springdale Street Dinner took place Saturday night. Foss…
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