What if your most powerful asset as a consultant, coach, or professional service provider wasn’t your expertise, credentials, or case studies - but your intuition? Samantha Hartley, of Enlightened Marketing, flips the script on how to stay indispensable in the age of AI during this conversation with host Tom Schwab.

Drawing from her popular newsletter, Samantha explains why gut instinct, discernment, and lived experience are the real differentiators that no algorithm can replicate. She and Tom discuss why intuition is often more valuable than data when making high-stakes decisions, how subtle red flags and gut feelings can shape better client relationships, and why consultants and coaches matter because of AI, not in spite of it. Samantha also warns of the dangers of outsourcing too much thinking to machines, reminding us that relying too heavily on AI can erode our ability to think critically and creatively.

Timestamps From This Episode:

[02:10] Defining the boundaries of AI, sentience, and the irreplaceable human qualities in consulting.

[09:56] Exploring how AI lacks evolutionary instincts, lived experience, and the risk of declining human critical thinking.

[17:41] Cautions against the business rush to adopt AI without a thoughtful strategy, risking costly mistakes.

[25:25] Exploring how AI is changing the meaning of work and which professions are most at risk.

Resources From This Episode:

SamanthaHartley.com

SamanthaHartley.com/6figureclients

InterviewValet.com