What happens when the godfather of category design returns with a bold new playbook for the post-AI world? Legendary thinker Christopher Lochhead joins us in this milestone 100th episode to explore the radical shift reshaping business, creativity, and marketing: the rise of the Creator Capitalist.

For seventy years, the "knowledge economy" rewarded people for what they knew. But in the age of AI, existing knowledge is free and ubiquitous. The winners will be those who create net new value. With host Tom Schwab, Lochhead reveals why applying knowledge is no longer enough, how creators are building entire economies around original ideas, and what it takes to design a category of one.

Timestamps From This Episode

[04:51] AI's impact on the rise of Creator Capitalists

[10:17] Evangelizing new ideas in a flattened world

[14:10] The $100 as a lightning strike

[20:41] Different vs. Better in category design

[29:03] The power of podcasting for category design

Resources From This Episode:

Lochhead.com

CategoryPirates.com

InterviewValet.com