Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool for building trust and authority over time. This isn’t about chasing headlines or temporary buzz, it’s about leveraging the authenticity of your voice to shape how you’re positioned in your industry.

From the difference between publicity and positioning to the importance of being relatable rather than rehearsed, Liz shows why voices transform while headlines simply inform. Together, Tom and Liz discuss how podcasting allows you to move beyond filtered messages and become a mentor, not a salesperson, in your field. If you’re serious about building long-term credibility and creating a digital library of trust, this conversation will change how you approach every podcast appearance.

Timestamps From This Episode:

[01:22] PR lens vs marketing lens.

[05:47] Real transformation and trust come from hearing authentic voices, not just headlines.

[13:33] Targeting smaller, more relevant podcast audiences for better engagement and conversions.

[18:30] Balancing professionalism and humanity – strengths and mistakes in connecting with listeners

[21:38] Compounding trust and your digital footprint over time.

Resources From This Episode:

InterviewValet.com/Liz

PodcastInterviewMarketing.com