Digital & Business Transformation | Customer Experience | Leadership | Innovation This podcast goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. Hosted by Gregorio Uglioni—global transformation leader, keynote speaker, and recognized authority in Customer Experience (CX)—each episode features insightful conversations with top executives, innovators, and changemakers. Discove ...
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Doing Cx Right Podcasts
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minut ...
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The Doing CX Right Podcast is a resource for businesses striving to increase revenue, reduce costs, and achieve sustainable competitive differentiation. Companies often pursue these goals ineffectively. This podcast challenges conventional thinking through innovative customer experience (CX) strategies. Each episode offers expert advice, blending human-centric approaches with the latest technology to solve business challenges. The show emphasizes that everyone has a CX role, regardless of jo ...
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B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The ...
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The Podcast for Contact Center and Customer Experience Leaders! Learn Best Practices, New Technology, Tips & Tricks, and more. Listen in!
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#739: Doing Gen Z marketing right with Smita Wadhawan, Constant Contact
21:49
21:49
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21:49Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically? Agility requires a willingness to experiment, learn, and adapt…
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#262: Retail Reinvented: People, Platforms, and the Truth About CX with Melissa Moore
28:17
28:17
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28:17Melissa Moore shares real retail stories, training tips, and practical views on customer centricity, employee experience, AI, and TikTok shop. Listeners get honest lessons on execution, people-first leadership, and building consistent retail experiences across channels. About Melissa Moore Melissa Moore is an award-winning Retail Consultant and Edu…
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#750: The strength of physical marketing in the digital age with Corin Mills, Moo
24:38
24:38
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24:38With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad? Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experime…
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#749: Using identity resolution for stronger customer relationships with Andrew Frawley, CEO of Data Axle
20:29
20:29
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20:29Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer? Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in re…
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The Analytics Advantage: Why the Right QA Solution Defines Your CX Success
26:03
26:03
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26:03Can analytics turn your contact center from a cost center into a driver of revenue and loyalty? In this conversation, Darren Prine and Jim Iyoob explore the new era of QA, one that’s powered by AI, data, and predictive insights. In this episode, you’ll learn: Why QA must evolve from checking boxes to changing behaviors How predictive coaching helps…
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#748: A winning AI-supported content strategy with Matt Blumberg, Markup AI
25:17
25:17
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25:17How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm…
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#747: Building a strong content strategy by listening to customers with Chip Lewis, Shutterfly
16:45
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16:45By The Agile Brand
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#64: Successful AI adoption requires human ingenuity, with Nickole Brown, Cella by Randstad Digital
25:40
25:40
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25:40By The Agile Brand
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193. Customer Service Week: How Top Companies Make It Year-Round | Stacy Sherman
11:16
11:16
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11:16Did you know there’s an international Customer Experience (CX) Day and Customer Service Week dedicated to celebrating the people who create great experiences? Many organizations overlook them or treat them as simple gestures but they can be powerful opportunities to unite teams, build loyalty, and strengthen company culture through meaningful, prac…
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All the questions you had about synthetic users but were afraid to ask
42:51
42:51
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42:51Episode web page: https://bit.ly/42dkHi0 ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan sits down with Dr. John Whalen—cognitive scientist, author, and founder of Brilliant Experience—to explore how artificial intelligence is reshaping the way teams conduct customer research. With de…
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#261: Fans Favorite: Mastering Design Thinking: Igniting Innovation and Supercharging Transformation with Michael Lewrick
33:30
33:30
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33:30In this episode, Greg sits down with Michael Lewrick, bestselling author and design thinking expert, to unravel how the mindset of design thinking—beyond just tools—can spark innovation, drive transformation, and elevate business performance. Michael dives into real-world cases, shares his “50 tools” framework, explores how to measure innovation us…
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#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft
24:47
24:47
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24:47In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships? Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a cultu…
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What happens when AI meets the human side of customer experience? In this episode, we discuss: How to break down silos across voice, email, chat, and social Where AI is making the biggest impact today (agent assist, routing, analytics) Why balancing automation with empathy is the real differentiator How CX leaders can shift from cost centers to rev…
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#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare
28:04
28:04
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28:04Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI? Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experi…
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#744: Journey management and driving business results with Mark Smith and Raymond Gerber, Institute for Journey Management
31:59
31:59
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31:59The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively? Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to …
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#743: Always-on collaboration between AI and marketing with Devin Kunysz, Salesforce
31:53
31:53
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31:53Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators? Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about…
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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM
23:41
23:41
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23:41By The Agile Brand
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192. Emotion as Currency: The New ROI of Customer Experience | Stacy Sherman
16:34
16:34
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16:34What if you could finally prove that emotions, not just price or product features, are the real drivers of revenue, retention, and revenue growth? Too many leaders know their teams create powerful emotional connections, yet they’re told “emotion is a soft skill” by the very people who control the budgets. That disconnect leaves organizations stuck …
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Build your Plan B: How content entrepreneurship can unlock freedom and meaning
43:52
43:52
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43:52Episode web page: https://bit.ly/46shU5A ----------------------- Episode summary: Joe Pulizzi—bestselling author, founder of the Content Marketing Institute, and creator of the Content Inc model—joins host Nathan Isaacs to talk about redefining work, meaning, and success in the age of AI and economic uncertainty. From his transition after a success…
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#260: Employee Understanding: A Three-Pillar Framework for Designing a Great Experience and Driving Business Success
29:44
29:44
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29:44Annette Franz discusses her book on employee experience and emphasizes the connection between employee understanding and business success. She provides insights on culture, listening, and empathy as vital components for creating a positive workplace environment. About Annette Franz Annette Franz is a globally recognized thought leader, author, and …
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#742: Making frictionless payments a reality with Peter Galvin, NMI
30:46
30:46
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30:46How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands? Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust. Today we’re going to talk about the future of secure digital payments, how in-ap…
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#741: Managing your brand reputation in real-time with Jeff Hahn, Hahn Agency
30:17
30:17
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30:17AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant? Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn…
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#740: Navigating Build vs. Buy with Luv Kapur, Bit
30:23
30:23
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30:23This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev Agility requires a nuanced understanding of not just the tech…
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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran
21:21
21:21
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21:21Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…
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Unlocking SaaS growth with fast, focused customer research with Asia Orangio
41:44
41:44
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41:44Episode web page: https://bit.ly/46FFJbA ----------------------- Episode summary: In this episode of Insights Unlocked, we dive deep into the intersection of customer research, growth strategy, and fast decision-making with Asia Orangio, founder and CEO of DemandMaven. Host Lija Hogan, principal of experience research strategy at UserTesting, guide…
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#259: Leading High-Performing Teams: Simple Habits of Fearless Leaders: Nick James
38:56
38:56
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38:56Learn how fearless leaders build high-performing teams. Nick James shares practical habits: start with why, create psychological safety, empower people, use candid feedback, and coach individuals. He also explains his Eighty20 coaching, leading agile change, and why radical transparency and backing your team matter in fast change driven by AI and t…
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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
29:30
29:30
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29:30Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…
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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
25:44
25:44
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25:44Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…
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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
34:55
34:55
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34:55Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …
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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
31:44
31:44
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31:44When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …
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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus
23:19
23:19
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23:19If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…
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191. How to Build a Company Culture that Empowers Workers for Optimal Performance | Daniel Goleman (Replay)
33:09
33:09
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33:09Are you facing challenges in achieving optimal team performance and creating memorable customer experiences? Do your leaders leverage emotional intelligence to cultivate a thriving work culture? Listen to this episode of Doing Customer Experience (CX) Right, where host Stacy Sherman is joined by renowned expert Daniel Goleman. Together, they explai…
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Why brand matters and how CMOs are playing out of position
42:38
42:38
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42:38Episode web page: https://bit.ly/3K2NcZn ----------------------- Episode summary: In this episode of Insights Unlocked, Joe Chernov, a seasoned B2B marketing leader and Executive in Residence at Battery Ventures, joins host Johann Wrede to unpack the modern CMO’s biggest trap—playing out of position. Joe shares the pivotal career moment that pulled…
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#258: Building the Future: AI, Avatars and the Power of Community
29:08
29:08
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29:08This episode explores avatars, AI, and community-driven value. Annika Kessel explains Cosmic Universe, ethical avatar design, NFTs, and community economies. Hear real risks like profile hacking and practical uses for brands, education, and mental health. Learn a human-centered view of AI and the future. About Annika Kessel Annika Kessel is a vision…
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely
26:02
26:02
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26:02With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …
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The AI Secrets Most Companies Don’t Know (Yet)
42:25
42:25
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42:25Host: Darren Prine Guests: Brad Garner & Aaron Symbolik (Krista) What can AI really do for enterprises right now? Spoiler: it’s far more than chatbots and hype. In this episode, we dive into real-world wins, missed opportunities, and why leaders can’t afford to “wait and see” when it comes to AI adoption. Key topics include: Enterprise-wide AI impa…
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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
30:22
30:22
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30:22Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…
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#732: Using AI to see video content with Meenal Nalwaya, Reka
20:33
20:33
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20:33This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…
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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
24:55
24:55
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24:55Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…
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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility
22:40
22:40
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22:40Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…
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190. Customer Service ROI - The Numbers Behind Loyalty | Neal Topf (Replay)
29:02
29:02
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29:02Are you struggling to prove the business value of your customer experience initiatives? What if you could demonstrate how service interactions directly impact revenue and loyalty? In this episode, Stacy Sherman and Neal Topf explain the mathematics of customer experience and reveal why 74% of customers switch to competitors after one challenging se…
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How to stop wasting research and turn customer insights into action with Jake Burghardt
37:35
37:35
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37:35Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never…
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#257: Toward a Post-Digital Society: Where Digital Evolution Meets People’s Revolution: Antonio Grasso
33:09
33:09
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33:09Antonio Grasso offers invaluable perspectives for anyone looking to understand the intersections of technology, business, and society. By embracing a human-centric approach to digital transformation, businesses and individuals can prepare for a future where technology supports and enhances human endeavors. About Antonio Grasso is the Founder and CE…
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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
29:25
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29:25Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …
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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
29:12
29:12
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29:12Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…
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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
19:39
19:39
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19:39This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…
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#727: Growing sales in uncertain times with Chris Cubba, Snipp
27:10
27:10
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27:10What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…
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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN
17:36
17:36
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17:36With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk abou…
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189. Advancing Customer Experiences Through IT Alignment | Michael Buckham-White (Replay)
33:21
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33:21It is no secret that your technology team (IT) is a huge contributor to company success. They impact customer experiences (CX). But how? What are common challenges? How best to achieve cross-department strategic alignment to ensure customer needs are met? Featured guest, Michael Buckham-White, Global Technology Managing Director at Deloitte Informa…
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Creating workplaces that work for all to thrive with Tara May
38:44
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38:44Episode web page: https://bit.ly/4fEzKXi ----------------------- Episode summary: In this thought-provoking episode of Insights Unlocked, host Lija Hogan is joined by Tara May, CEO of Spirit Tech—a pioneering tech company where more than 90% of the staff are autistic. Together, they explore what it truly means to create inclusive workplaces, the bu…
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