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Content provided by Stacy Sherman and Doing CX Right®‬. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right®‬ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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192. Emotion as Currency: The New ROI of Customer Experience | Stacy Sherman

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Manage episode 509112886 series 2907625
Content provided by Stacy Sherman and Doing CX Right®‬. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right®‬ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you could finally prove that emotions, not just price or product features, are the real drivers of revenue, retention, and revenue growth? Too many leaders know their teams create powerful emotional connections, yet they’re told “emotion is a soft skill” by the very people who control the budgets. That disconnect leaves organizations stuck defending their work instead of proving its true impact.

In this episode, Stacy Sherman changes that conversation. She explains why legacy metrics like CSAT and NPS fall short, and how companies like Hallmark Business Connections translate small emotional gestures into massive financial results. More importantly, she shares a clear framework that shows leaders exactly how to measure emotional ROI and three practical steps you can take this week.

By the end, you’ll see why emotion isn’t a soft skill; it’s the new currency of customer experience and the most strategic advantage your business has.

Learn more at DoingCXRight.com.

Book time with Stacy Sherman through this link.

Listen to HBC full episode here

  continue reading

192 episodes

Artwork
iconShare
 
Manage episode 509112886 series 2907625
Content provided by Stacy Sherman and Doing CX Right®‬. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stacy Sherman and Doing CX Right®‬ or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if you could finally prove that emotions, not just price or product features, are the real drivers of revenue, retention, and revenue growth? Too many leaders know their teams create powerful emotional connections, yet they’re told “emotion is a soft skill” by the very people who control the budgets. That disconnect leaves organizations stuck defending their work instead of proving its true impact.

In this episode, Stacy Sherman changes that conversation. She explains why legacy metrics like CSAT and NPS fall short, and how companies like Hallmark Business Connections translate small emotional gestures into massive financial results. More importantly, she shares a clear framework that shows leaders exactly how to measure emotional ROI and three practical steps you can take this week.

By the end, you’ll see why emotion isn’t a soft skill; it’s the new currency of customer experience and the most strategic advantage your business has.

Learn more at DoingCXRight.com.

Book time with Stacy Sherman through this link.

Listen to HBC full episode here

  continue reading

192 episodes

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