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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM

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Manage episode 509204500 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your customers.

Today we’re going to talk about how GenAI is reshaping the way we think about customer experience, automation, and personalization — and what it means for the future of marketing.

To help me discuss this topic, I’d like to welcome Mathieu Dhondt, Associate Director of Experience Consulting at EPAM.

About Mathieu Dhondt

Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience. His distinctive customer-centric methodology sets him apart. He conducts deep customer research to uncover what clients' customers truly value and then translates these insights into actionable strategic guidelines and digital roadmaps for growth. His expertise spans digital presence optimization, positioning strategy and the practical application of frameworks for matters like customer value validation.

What distinguishes Mathieu's consulting work is his commitment to validation and risk mitigation before clients make significant investments. His combination of hands-on business experience and proven digital strategy expertise positions him as a consultant who delivers both strategic vision and practical implementation guidance. His service portfolio ranges from comprehensive strategic engagements to being a sounding board for tactical execution.

Mathieu Dhondt on LinkedIn: https://www.linkedin.com/in/mathieu-dhondt/

Resources EPAM: https://www.epam.com https://www.epam.com

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.b2bagility.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 509204500 series 3562802
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your customers.

Today we’re going to talk about how GenAI is reshaping the way we think about customer experience, automation, and personalization — and what it means for the future of marketing.

To help me discuss this topic, I’d like to welcome Mathieu Dhondt, Associate Director of Experience Consulting at EPAM.

About Mathieu Dhondt

Mathieu Dhondt is a seasoned digital strategy consultant with over 15 years of experience. His distinctive customer-centric methodology sets him apart. He conducts deep customer research to uncover what clients' customers truly value and then translates these insights into actionable strategic guidelines and digital roadmaps for growth. His expertise spans digital presence optimization, positioning strategy and the practical application of frameworks for matters like customer value validation.

What distinguishes Mathieu's consulting work is his commitment to validation and risk mitigation before clients make significant investments. His combination of hands-on business experience and proven digital strategy expertise positions him as a consultant who delivers both strategic vision and practical implementation guidance. His service portfolio ranges from comprehensive strategic engagements to being a sounding board for tactical execution.

Mathieu Dhondt on LinkedIn: https://www.linkedin.com/in/mathieu-dhondt/

Resources EPAM: https://www.epam.com https://www.epam.com

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.b2bagility.com

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

70 episodes

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