Best Cs Go Hour Podcasts (2025)

1
How to Nail Your Next Job Interview with the Three Cs 19:24

Play Pause

4h ago19:24

19:24

In this episode, Cassie and Ally sit down to unpack what it really takes to stand out in today’s competitive job market. After being laid off in early 2025, Ally found herself navigating interviews from a new perspective—and along the way, she discovered a framework that reshaped the way she communicates her strengths and value: The Three Cs—Clarit…

1
How Social Media is Redefining PR and Brand Credibility | Casey Madsen of VaynerX 24:55

8d ago24:55

24:55

In a digital world where 85% of young adults get their news from social media but only 5% trust it, brands face an unprecedented challenge: building credibility in an algorithm-driven landscape. In this episode, we’re joined by Casey Madsen of Vayner, who breaks down insights from their latest research on the state of PR, content, and consumer trus…

1
The State of Marketing Careers in 2025: Burnout, AI, and the Path Forward 18:33

14d ago18:33

18:33

In this episode, Cassie reflects on six years of consulting, the evolution of marketing careers, and what it really takes to grow (without burning out) in 2026 and beyond. From the rise of AI to the importance of human connection, we’re talking about how to stay adaptable, keep learning, and find new inspiration in your work. Cassie shares her own …

1
3 Simple Shifts That Can Help Reignite Your Workday with Rachel Dorsey 25:48

16d ago25:48

25:48

Send us a text Hey BOSS Ladies, In today’s episode, I’m sitting down with Rachel Dorsey, a Certified Working Genius Facilitator and leadership coach, to talk about how to reignite your workday and find joy in what you do, without sacrificing your sanity. We dive deep into how Rachel went from a virtual assistant student to thriving in executive lea…

1
How Ronald McDonald House Is Modernizing Storytelling for a New Generation 24:24

23d ago24:24

24:24

What happens when one of the most iconic nonprofits in the world reimagines its brand for a new generation? In this episode, we sit down with Joanna Sabato, Chief Marketing and Communications Officer at Ronald McDonald House, to explore the strategy and storytelling behind the organization’s bold new “Family Stays” campaign. From evolving a legacy …

1
Real Talk on BOSSing Up Your Finances with Shakari Tucker 36:30

23d ago36:30

36:30

Send us a text Hey BOSS Ladies, You already know what time it is! In this episode, I sat down with the amazing Shakari Tucker, founder of Jireh Bookkeeping & Consulting, LLC , and whew, she did not come to play! We got into it, y’all. From her corporate climb to launching her own business, Shakari keeps it all the way real about what it really take…

1
Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025 28:12

1M ago28:12

28:12

Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture. Ke…

1
How Taylor Swift Builds Loyalty and Hype (and What Brands Can Learn) 25:54

1M ago25:54

25:54

Taylor Swift isn’t just breaking records—she’s redefining what it means to market in the digital age. In this episode, Cassie and Ally unpack the marketing brilliance behind Taylor’s Eras Tour and beyond, exploring how she uses storytelling, connection, and innovation to keep her audience engaged. From live Easter eggs to building anticipation thro…

1
The Brand Brief Audit: What Every Marketer Should Rethink | Kahlea Wade, Agency Founder + Creator 46:08

2M ago46:08

46:08

What does it take to thrive in today’s creator economy? Kahlea Wade, CEO and Founder of Alora Society, an award-winning influencer talent agency, joins me to break down what’s working (and not working) in influencer marketing in 2025. With experience leading campaigns for brands like Meta, Nike, Amazon Prime, and Skims, Kahlea shares how brands can…

1
Building Cultural Relevance Through Influencers and Celebrities | Bette Ann Fialkov, Fractional Head of Influencer Marketing Bette 33:33

2M ago33:33

33:33

In this episode of Marketing Happy Hour, we’re joined by Bette Ann Fialkov, Fractional Head of Influencer Marketing and Professor at Parsons, who has led influencer and celebrity partnership strategies for powerhouse brands including Google, Lyft, and Hims & Hers. With nearly 15 years of experience, Bette Ann shares the playbook for building and sc…

1
Inside the Evolving World of Influencer Marketing with WIIM’s Jessy Grossman 29:02

2M ago29:02

29:02

This week on Marketing Happy Hour, we’re joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM). From building one of the fastest-growing influencer talent agencies in under two years to creating a global community that empowers women in the influencer marketing space, Jessy has been at the forefront of industry innovation. In th…

1
From Culture to Conversions: Maximizing Tentpole Moments | David Pangilinan of Paramount Advertising 34:58

2M ago34:58

34:58

In this final episode of our POSSIBLE series, we sit down with David Pangilinan, Senior Manager of Audience Impact and Intelligence at Paramount Advertising, to explore how brands can win big by leveraging tentpole moments. From live events and major film releases to cultural shifts that dominate the headlines, Paramount has perfected the art of tu…

1
Building Brand Loyalty Through Nostalgia and Fandoms | Ilana Gelfand of The Walt Disney Company 36:10

3M ago36:10

36:10

Ally and I sit down with Ilana Gelfand, Senior Manager, Global Social Strategy at Disney Consumer Products. With 12+ years of experience in marketing and social media, Ilana has led creative content and brand strategy for some of the world’s most popular brands, including Disney and Loungefly. We discuss Ilana’s illustrious career in selling a life…

1
10 Social Media Storytelling Tips from Disney [Part 2] 21:59

3M ago21:59

21:59

Part 2 - This week’s episode is inspired by an incredible guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant, originally featured in Rachel Karten’s Substack, Link in Bio. Jonathan spent a decade writing at Disney, and in that time, he picked up storytelling lessons that translate seamlessly into social media marketing…

1
10 Social Media Storytelling Tips from Disney [Part 1] 27:15

3M ago27:15

27:15

Ally and I debrief a recent guest essay from Jonathan Hurwitz, Emmy-nominated writer and creative consultant from Rachel Karten’s Substack, Link in Bio. Jonathan spent 10 years writing at Disney - and through this essay, shares how to apply his learnings from Disney to social media marketing. In part 1 of this 2-part episode, we discuss the first 5…

1
The Strategies You Need for Brand Communications and PR | Kamara Turner of Walgreens 33:53

3M ago33:53

33:53

Kamara Turner, Brand Communications Manager at Walgreens, joins me for a deep dive into the ever-evolving world of retail PR and brand storytelling. With a track record spanning iconic campaigns—from launching OTC NARCAN to the buzzworthy Nice! Mango Gummies—Kamara shares the behind-the-scenes insights on how she builds integrated strategies that g…

1
The Future of Social Listening (AI for Consumer Insights) | Megan Duong of Plot 38:52

4M ago38:52

38:52

In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form v…

1
From Burnout to Boss Moves: Suzette Stevens on Faith, Freedom & Owning Your Value 17:41

4M ago17:41

17:41

Send us a text Hey BOSS Ladies 👑 This episode is for the woman who's tired of being overlooked, undervalued, and underpaid, and knows she’s meant for more. Meet Suzette Stevens, founder of OneSource Medical Billing Services, a powerhouse woman who turned years in corporate healthcare into her own thriving business, and did it by faith, not by fear.…

1
The New Rules of Retail Media (Partnerships and Data) with Lauren Griewski, Chase Media Solutions 31:15

4M ago31:15

31:15

Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in thei…

1
Partner Marketing 101: How to Build Strategic Brand Relationships 30:41

4M ago30:41

30:41

Ally and I dive into a never-before-discussed topic for Marketing Happy Hour - Partner Marketing. Ally discusses how her career led her to lead the first Partner Marketing function at TIDAL and how industries are recognizing Partner Marketing as a vital piece of the marketing ecosystem. We discuss the nuances between Partner Marketing and Brand Par…

1
Dig Inn’s Recipe for Community, Loyalty, and Storytelling | Jessica Serrano, CMO 35:52

4M ago35:52

35:52

Ally and I continue our POSSIBLE 2025 conference series by sitting down with Jessica Serrano, Chief Marketing Officer of Dig Inn. Jessica shares the unique challenges that come with localized marketing, strategies for building a strong loyalty program and tips for aspiring CMOs. Dig Inn is a fast casual, scratch food restaurant concept with locatio…

1
Career Strategy: Relationships as a Vehicle for Success | Stephanie Lawrence of Nextdoor 26:17

5M ago26:17

26:17

The POSSIBLE 2025 conference series continues with Stephanie Lawrence-Shartrand from Nextdoor. With over 20 years of experience in digital media, strategy, and customer success, Stephanie is a passionate leader and advocate for the power of online communities and social networks. Stephanie joins Ally and I to share her strategies for building stron…

1
What Gen-Z Considers Entertainment (+ The Formula for Engaging, Short-Form Content) | Michael Vito Valentino of NowThis 34:18

5M ago34:18

34:18

I sat down with co-host Ally Golden and Michael Vito Valentino, Editor in Chief at NowThis for Episode 2 of the POSSIBLE 2025 conference series. Gen Z is redefining what “entertainment” means in the 21st century. We discuss the serialized content approach Michael and his team are taking at NowThis and how it’s paving the way for brand loyalty with …

1
YOU. HAVE. TIME BOSS... But time management is NOT the solution with Lissa Figgins 30:34

5M ago30:34

30:34

Send us a text Hey BOSS Ladies, This one’s a wake-up call 💥 In today’s episode, we sit down with the incredible Lissa Figgins, founder of REDEEM Her Time, and she’s flipping the whole “time management” conversation on its head. 🌀 If you’ve ever felt like you’re stuck in hustle mode, juggling a million tabs (literally and mentally), or constantly sa…

1
Top 3 Marketing Trends to Watch in Late 2025 28:24

5M ago28:24

28:24

I’m joined by my friend and fellow marketer Ally Golden for Episode 1 of our POSSIBLE 2025 conference series. The POSSIBLE conference brings together key decision-makers and rising marketers through 3 days of learning and networking. Ally and I were lucky to attend several interactive sessions and masterclass conversations that fostered meaningful …

1
How to Build Insights-Driven Marketing Campaigns | Nataly Kelly of Zappi 40:30

5M ago40:30

40:30

What makes a great campaign truly effective? And how do you scale brand success globally without losing authenticity? In this episode, I sit down with Nataly Kelly, Chief Marketing Officer at Zappi, to unpack the new rules of marketing in a world powered by connected insights, AI, and always-on consumer data. Nataly shares highlights from Zappi’s S…

1
Breaking Into Entrepreneurship: Tips for Young Founders 27:26

5M ago27:26

27:26

Bonus: If you’ve ever dreamed of turning a personal story into a product — this episode is for you. I’m joined by Kristan Kelly, CEO and founder of Shade Rayz Sunscreen: a mission-driven brand born from her journey as a breast cancer survivor and Latina entrepreneur. In this mentorship-focused conversation, Kristan shares the real story of building…

1
Social Media Strategy Check-in: Navigating Trends and More! | Holley Long of The Bump 32:56

5M ago32:56

32:56

How do you create content for an audience you're not part of—but still connect on a deep, emotional level? That’s the magic Holley Long brings to the table. As a Social Media Specialist for The Bump (part of The Knot Worldwide), Holley leads with curiosity, storytelling, and strategy. In this episode, we talk about what it takes to market life’s bi…

1
BOSS Up Your Content Strategy with Katina Davenport 22:08

5M ago22:08

22:08

Send us a text Welcome back, Boss Ladies! 💼✨ In this episode of the Hey Boss Lady podcast, we’re joined by Katina Davenport, founder of BizTech Yourself, to break down how to grow your business without paid ads, using content marketing automation and strategic presentations. 🎯 Katina shares her inspiring journey from job loss to boss status, buildi…

1
The 2-Step System That Will Streamline Your Content Planning 31:29

5M ago31:29

31:29

Creating great content isn’t about waiting for inspiration — it’s about building a system that works. In this episode, I’m joined by my friends and fellow marketers Ally Golden and Rob Skinner to unpack their biggest takeaways from the Digital Summit, including a content framework by Melanie Deziel. We explore how Focus + Format can transform your …

1
The Brand-Creator Relationship Playbook | Lauren Giovannetti of Stan 32:16

6M ago32:16

32:16

In this episode, I dive into the real evolution of the creator economy with Lauren Giovannetti, Creator Marketing Manager at Stan and expert on monetization strategy. Lauren has spent years helping creators turn their audiences into sustainable businesses—and guiding brands on how to partner with them in more strategic, scalable ways. We break down…

1
Making BOSS Money Moves & Mindset Shifts with Lauren Chillinsky 19:43

6M ago19:43

19:43

Send us a text Hey Boss Ladies! 💼✨ In this episode, we’re getting into money mindset, financial planning, and the real talk behind building wealth as a woman in business. I sat down with Lauren Chillinsky, a financial advisor with Northwestern Mutual (aka a total money boss), and we talked about everything from compound interest to why collaboratio…

1
Where your Podcast Fits in Your Marketing Strategy | Kylee Chandler, Podcast Strategist 29:33

6M ago29:33

29:33

Is your podcast pulling its weight in your overall marketing strategy? In this episode, I sit down with podcast growth strategist Kylee Chandler, who’s helped industry giants like Amy Porterfield and Cathy Heller scale their shows into million-download machines. We talk about how to position your podcast as a key part of your brand's marketing ecos…

1
Why You Should Be Customer-Obsessed as a Brand Marketer | Paige McCloud of Victoria’s Secret 36:10

6M ago36:10

36:10

What does it really mean to be customer-obsessed in today’s ever-evolving brand landscape? In this episode, I sit down with Paige McCloud, Manager of Brand Strategy at Victoria’s Secret, to unpack how she builds consumer-first marketing strategies that blend data, creativity, and real-world experiences. From navigating experiential marketing to tra…

1
Why it's important to follow your own path and diversify your skillset with BOSS Lady Shanah Bell 28:16

6M ago28:16

28:16

Send us a text Hey Boss Ladies 👑✨ In this episode, I’m joined by Shanah Bell founder of Adaptive Nourishment, and she’s living proof that your past doesn’t define your future — your vision does. From navigating celiac disease to single motherhood, food stamps, and building a successful wellness business, Shanah gets real about the hard stuff that h…

1
Rewind: The New Rules of PR Strategy and Brand Communications | Kamara Turner of Walgreens 33:26

6M ago33:26

33:26

In this episode, we go behind the scenes with Kamara Turner, Communications Manager at Walgreens, to explore what it takes to build a PR strategy that actually moves the needle. With experience across top-tier brands like PepsiCo, Ulta Beauty, and Coca-Cola, Kamara shares how her agency and in-house roles have shaped her approach to storytelling, r…

1
How to Make BOSS Moves and Delegate with Leslie Clark 18:28

6M ago18:28

18:28

Send us a text Hey BOSS Ladies!👋 💼✨ In this episode, I’m joined by the amazing Leslie Clark, founder of GYST Business, and she’s breaking down how delegation isn’t just helpful — it’s a boss move. We’re talking about her journey from teacher to entrepreneur, how she helps business owners get their life (and schedule) together, and why burnout is a …

1
What Brands Get Wrong About Creator Partnerships | Carly Baker of HubSpot 45:08

6M ago45:08

45:08

What makes a media partnership actually work? In this episode, Carly Baker, Media Partnerships Lead at HubSpot Media Network, pulls back the curtain on what makes branded content succeed. With experience spanning talent management, business development, and audience growth across podcasts and YouTube, Carly shares what brands often get wrong when w…

1
How I Built a Career by Taking BIG Risks and Pitching Myself 28:33

7M ago28:33

28:33

In this solo episode, I’m pulling back the curtain on the unexpected journey that’s brought me to where I am today—from pitching myself into my first full-time role, taking big risks in new cities, and leading teams at a young age, to launching a business and growing a podcast that changed everything. I’m sharing the biggest lessons I’ve learned al…

1
The Formula for Standing Out in a Crowded Market | Lucas Kraft of Wonderbelly 31:27

7M ago31:27

31:27

In this episode, I sit down with Lucas Kraft, co-founder of Wonderbelly, the fastest-growing OTC digestive brand of 2024—known for its bold branding and clean, effective products. Lucas shares how his deeply personal recovery journey from an eating disorder led to the creation of a brand that’s rewriting the rules of wellness. We talk about what it…

1
How to Scale Your Influencer Marketing Collaborations | Theresa Gaarde of Popular Pays by Lightricks 29:23

7M ago29:23

29:23

BONUS Episode – Influencer marketing is more than just pretty photos and promo codes—it’s a business strategy. In this episode, I’m joined by Theresa Gaarde, Head of Sales & Partnerships for Popular Pays by Lightricks, a platform that helps brands scale and streamline creator collaborations. Theresa shares the biggest wins (and missteps) she’s seen…

1
Recruiter Talks: Selling Yourself, Networking + Landing Roles | Kelly Gordon of Creative People 32:27

7M ago32:27

32:27

In this episode, I’m joined by Kelly Gordon, a recruiter at Creative People, to talk all things networking, personal branding, and how to stand out in today’s job market—all without sounding like everyone else in their DMs. Whether you're actively job hunting or just starting to think about your next move, this episode is packed with practical advi…

1
Turning Community and Experiences into Brand Loyalty | Courtney Weis of FP Movement 37:12

7M ago37:12

37:12

Get job openings + marketing updates direct to your inbox, every Thursday: Join the email list How do you take a brand from a category extension to a powerhouse of its own? Courtney Weis, Managing Director of Brand Marketing at FP Movement, joins us to break down how the brand evolved from Free People’s activewear line into a standalone force with …

1
Hate Networking? Here’s How to Build Connections That Open Doors 17:13

8M ago17:13

17:13

Solo Episode - Networking doesn’t have to feel awkward, forced, or transactional. In this episode, I’m breaking down how to build meaningful connections that actually lead to opportunities—without feeling weird about it. Whether you're a corporate marketer, an entrepreneur, or just starting out, I’ll share practical networking strategies you can us…

1
Tips on Navigating the Job Market and Career Uncertainty 35:47

8M ago35:47

35:47

Trying to build a freelance business while job hunting? Feeling stuck in your career and unsure of your next move? You’re not alone. In this episode, I sit down with Ashley Cohen, a brand strategist and marketing consultant, who’s in the trenches figuring it all out. We get real about what it takes to stand out as a freelancer, price your work with…

1
Ep #186: It is time for me to move on... 22:49

8M ago22:49

22:49

Send us a text In this heartfelt episode, I’m pulling back the curtain on a major shift—one that’s been brewing since my last episode on December 31, 2024. After stepping away to reflect on my journey—from juggling a 9-to-5 to launching my virtual assistant business and managing podcasts—I’ve finally found my true calling. It’s time to step into so…

1
Marketing That Makes Your Brand Unforgettable | Katelynn Ludwig of DUDE Wipes 35:24

8M ago35:24

35:24

What does it take to build a bold, culturally relevant brand that people actually want to engage with? Katelynn Ludwig, Director of Brand Strategy at DUDE Wipes, joins me to share a peek behind the brands strategies across social media and content strategy, influencer marketing, PR, and brand activations. In this episode, Katelynn shares how DUDE W…

1
How to Start a Podcast for Your Brand | Brad Chandler, Podcast Strategist 49:39

8M ago49:39

49:39

Thinking about launching a podcast for your brand but not sure where to start? This episode is your ultimate podcasting masterclass with Brad Chandler, Podcasting Strategist and Founder of Made by Varsity. We’re diving deep into why brands should be paying attention to podcasting, how to tackle the biggest hurdles, and what it takes to build a podc…

1
Your 3-Step Personal Branding Framework (+ How to Own Your Career) | Sheena Hakimian of Condé Nast 45:43

8M ago45:43

45:43

Want to take control of your career? It starts with owning your personal brand, building confidence, and communicating your value—and today’s guest is here to show you how. Sheena Hakimian, marketing leader at Condé Nast and certified life coach, joins the show to break down her three-part framework for personal branding, how to clearly communicate…

1
Content That Converts: Building Brand Loyalty & Community | Kyle Hagge of Morning Brew Inc. 47:23

9M ago47:23

47:23

How do you turn content into a thriving business? And more importantly—how do you do it while keeping your audience engaged, excited, and coming back for more? This week, we’re sitting down with Kyle Hagge, Chief of Staff at Morning Brew Inc., to dive deep into content strategy, email marketing, podcasting, and career growth in the media industry. …