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The New Rules of Retail Media (Partnerships and Data) with Lauren Griewski, Chase Media Solutions

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Manage episode 494934500 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space.

Key Takeaways:

// Building hyper-personalized strategies through the use of data adds immense value to the consumer.

// Retail media networks are partnering to help drive innovation and solutions for marketers through tailoring ways that brands work with them.

// In a study that Chase Media Solutions conducted with EMARKETER, 60% of consumers are shopping with a new brand when an offer is given to help create intent and repeatability. It’s a way to invite new consumers in and reward their loyalty.

// Look for the possibilities instead of sitting on the problem. Holding yourself accountable to a positive outlook and attitude will set you apart in a crowded job market.

Follow Chase Media Solutions on LinkedIn

Resources: EMarketer | ADWEEK

Connect with Lauren: LinkedIn | Instagram

Connect with Ally: LinkedIn | Instagram

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

Join our FREE Open Jobs group on LinkedIn: Join now

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233 episodes

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Manage episode 494934500 series 3348310
Content provided by Marketing Happy Hour. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketing Happy Hour or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Lauren joins Ally and I for the latest episode of our POSSIBLE event series. Lauren dives into her extensive career in sales, technology and media across some of the world’s leading platforms - and what ultimately brought her to Chase Media Solutions. We discuss the importance of hyper-personalization and what marketers should be leveraging in their strategies to stand out in a crowded retail media and commerce space.

Key Takeaways:

// Building hyper-personalized strategies through the use of data adds immense value to the consumer.

// Retail media networks are partnering to help drive innovation and solutions for marketers through tailoring ways that brands work with them.

// In a study that Chase Media Solutions conducted with EMARKETER, 60% of consumers are shopping with a new brand when an offer is given to help create intent and repeatability. It’s a way to invite new consumers in and reward their loyalty.

// Look for the possibilities instead of sitting on the problem. Holding yourself accountable to a positive outlook and attitude will set you apart in a crowded job market.

Follow Chase Media Solutions on LinkedIn

Resources: EMarketer | ADWEEK

Connect with Lauren: LinkedIn | Instagram

Connect with Ally: LinkedIn | Instagram

____

Say hi! DM me on Instagram and let us know what content you want to hear on the show - I can't wait to hear from you! Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you.

Join our FREE Open Jobs group on LinkedIn: Join now

Get the latest from MHH, straight to your inbox: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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233 episodes

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